Characteristics of community e-commerce

The characteristics and development status of China's online communities determine the characteristics and status of the development of community e-commerce (ESN), which are mutually reinforcing.

Current Chinese online communities have some of the following characteristics:

High user stickiness and large scale

Clear differentiation of user groups

Much communication and exchange between users, and therefore a high degree of trust between each other

Higher usage and popularity of community forums in China

Community e-commerce (ESN) is fast, efficient, fast and low-cost features.

Fast and efficient: Whether it is a C2C transaction between community users or a B2C service for community merchants, the transaction platform is concentrated in the community, and the success rate and speed of e-commerce transactions are higher by utilizing the trust relationship between community users.

Low cost: users can enjoy e-commerce services in the community, eliminating the need to choose and purchase on other shopping platforms, saving personal costs; at the same time, for merchants, the community's precise marketing effect is more prominent, and the target users are easier to reach, reducing marketing and sales costs.