? Li Bo, founder of Takum: I am in the tide, so I am here.

Li Bo, founder of Takum: I'm trendy, so I'm building a post-80s personality fashion brand. The sunny and handsome Li Bo is called the most fashionable boss in the industry. This gorgeous Libra man, frank and individual, is a typical post-80s entrepreneur. Li Bo's ideal is to spread avant-garde fashion and influence the dressing taste of Chinese people. He wants to make China people "trendy". Tide Life Li Bo's Takum studio in the residential building is actually very simple, without much decoration. There is only a telephone and a computer on a table, but a big dog lying under the table shows an "alternative" atmosphere, suggesting the owner's "tide" word. As a post-80s generation, Li Bo likes things that are "very personal and fashionable". He said that everyone has a different understanding of "tide". Li Bo's "tide" is to break away from convention, pursue his own personality in a simple tone, and pursue a sunny feeling. More importantly, he hopes to share this "tide" mentality with many people, so he embarked on the road of entrepreneurship, hoping to bring a "tide" feeling to the public by promoting his own products. Besides being his own boss, Li Bo also builds his own brand. With a handsome figure, handsome face and powerful gas field, he can complete the modeling work perfectly. Li Bo joked that even if he doesn't have his current job, he can make a living in the fashion circle. But in fact, in order to run his own business better, Li Bo has made a lot of efforts, and even his hobbies are related to his work. Modeling is to better display his products. In addition, Li Bo also likes skiing, because "I like to make myself think through skiing, and I can also control my speed during skiing". The core of his "hipster life" is still career. Li Bo, a trendy professional, had two experiences of failed online entrepreneurship, from which Li Bo realized a true meaning: "I want to be my own brand. No matter how well I do for others, it's not mine after all. I will never have the right to control this product. " Li Bo, a second-time entrepreneur, is engaged in online clothing sales. In fact, he did well, but because he didn't have his own brand, he finally lost his prospects. Determined to own his own brand, combined with years of accumulated online sales experience and sensitivity to fashion trends, Li Bo turned his attention to Japanese original designer brand Takum men's wear in 2008. Takum has a unique design style, and Li Bo believes that it will be welcomed by the market. After many negotiations, Takum designers agreed to cooperate with Li Bo, and Li Bo was authorized by the brand for life, and finally he could advance his career at a higher starting point. "Fashion belongs to a few people, and my noblest ideal is to be the leading" Chao "brand men's wear in China." Li Bo said that's why he chose Takum men's wear. He believes that an excellent fashion brand is not how much money it can earn at a time, but how long it can live and get the respect of the industry and the recognition of customers. If a fashion brand caters to the market blindly and loses its soul, it will eventually be abandoned by the public. It is precisely because of following this fashion law that Takum's style always looks different and always becomes the opposite of "explosion". "The explosion is not a fashion, but a desecration of fashion. People who know fashion are definitely not explosions. " Li Bo said that he is not afraid of losing customers because he doesn't conform to the crowd, because he believes that "Chao" must have personality, and real hipsters will be amazed by Takum. In addition to the product "tide", Li Bo's management style also looks very "tide". His company doesn't have a punch card machine or a sign-in book. The employees seem to be very lazy. "Regulations are made by people. Any hard and fast rules are inhuman, and a free and relaxed atmosphere can make the team achieve better results. " Rubbing the dog's back, Li Bo said that he likes to "indulge" employees. There is a guitar in the corner of Takum warehouse, which is a pastime for employees in their spare time, and occasionally he will blend in. He believes that only when there is a "tidal" atmosphere can there be "tidal" inspiration. Only by giving each employee enough respect and trust and giving everyone the opportunity to fully display their talents can they stimulate their respective potentials and let employees serve the company better. This is the meaning of "tidal management". Like many post-80s generation, Li Bo is not a person who thinks too much about the future. "Do it because you like it" is his style. This is not an impulse. It has been immersed in the internet for 8 years. After several development stages of e-commerce, Li Bo determined that only products with individuality can be "liked" for a long time. So he positioned himself as a very small and subdivided field, aiming at the target users accurately. (Sun, inspirational figure) In this way, when more and more people squeeze into the field of e-commerce, he can enjoy his "tidal territory" without worrying about being easily taken away. At the same time, Li Bo's dream is also very trendy: if one day Takum can become a successful trendy men's wear brand, he will pack his bags, climb the snow-capped mountains and pursue the true meaning of life value. Everyone has a belief, and in Li Bo's mind, the success of starting a business does not lie in size or industry, and the project that suits you is the best project. He is making his own fashion brand seriously and diligently, and he is creating the concept of fashion with his heart. In October, Li Bo, who is about to celebrate her 30th birthday, is using her past experience and unremitting efforts to interpret the unique personality of the post-80s entrepreneurs: I am trendy, so I am here.