What are the distribution modes of WeChat distribution?

The vertical channel system consists of manufacturers, wholesalers and retailers vertically, and its members belong to the same company, or are members who have been granted monopoly franchise, or enterprises with sufficient control ability. Members regard themselves as part of the distribution system and pay attention to the success of the whole vertical system.

Second, the horizontal channel system

Horizontal channel system, also known as * * * marketing channel relationship, refers to the horizontal alliance of two or more companies in marketing opportunities to jointly develop a new distribution channel system.

Third, multi-channel system.

Multi-channel system refers to a distribution system that uses multiple channels for the same or different market segments. The width of distribution channel is the extension and extension of width. It refers to the problem that manufacturers choose several channels to distribute a product, rather than several wholesalers or retailers.

Fourth, the traditional channel system

In this mode, a loose cooperative relationship will be established among various independent merchants, consumers and suppliers. However, this system is inefficient, because the relationship between merchants and consumers is temporary and unstable because they pursue the maximization of their own interests.

Verb (abbreviation of verb) integrates channel system

The warehouse inventory can be managed reasonably, which can not only sell the cost, but also grasp the needs of consumers in real time, which is convenient for merchants to arrange the production of goods reasonably. At the same time, due to the strong control ability of this system, it can effectively stop competitors and ensure the quality of goods, but it also needs more funds to maintain this system.

Note: 1. Two or more horizontal distribution companies jointly form a new organization, give full play to their respective advantages, and realize the effective and rapid operation of the distribution system. In fact, it is horizontal joint operation, the purpose of which is to exert the synergy of resources or avoid risks through joint operation.

Second, the traditional channel system can also be called loose distribution system. Generally, small enterprises with limited funds and some businesses that can only produce on a small scale adopt this model.