Traditional Culture Encyclopedia - Traditional festivals - How do you say 4s shop in English?
How do you say 4s shop in English?
4S shop, the full name of which is automobile sales service 4S shop, is an automobile sales enterprise integrating vehicle sales, spare parts, after-sales service and information investigation.
Automobile 4S shop is invested and built by dealers, and it is built according to the standards set by automobile manufacturers. Unified design inside and outside the store, huge investment, tens of millions, luxurious style and comfortable environment. Only single brand cars specially authorized by manufacturers can be sold, which can provide customers with lower prices, more professional technical support and more in-depth after-sales service.
4S stores and automobile manufacturers form an automobile brand alliance, which represents automobile brand culture, embodies brand value, maintains brand loyalty, and establishes automobile brand awareness and credibility for automobile manufacturers. Usually, a brand's 4S stores are only distributed in one area or several specialty stores with relatively equal distance, and cannot be sold across regions.
Extended data:
Compared with other automobile sales models, automobile 4S stores have their unique advantages:
1, brand advantage. Because most automobile brands operated by 4S shops have good brand effect, strong competitiveness and large market share, brand advantage is their main competitive means, which is incomparable to other automobile sales models.
2. A complete and standardized service system. The core competitiveness of automobile 4S shop is to win customers with high-quality service. In automobile 4S stores, consumers can get all value-added services such as automobile information, market trends, after-sales service, maintenance instructions, spare parts supply, etc. No matter the whole vehicle or spare parts, they can guarantee the original products, so that consumers can avoid the worries of after-sales service and maintenance.
3. Various value-added services. After consumers buy a car, there are still some additional services. Automobile 4S stores are powerful and can provide various differentiated and personalized services, which is the core competitiveness of automobile 4S stores.
4. Interact with customers to increase customer value. Automobile 4S stores often strengthen their contact with customers by establishing riders' clubs and organizing riders' leisure activities, so that customers feel that 4S stores are not only selling cars to customers, but also close friends of customers. Integrate the culture of automobile enterprises and automobile brands into customers' daily lives.
Improve customer satisfaction and retention rate, win more customers through word-of-mouth effect, and improve automobile sales and enterprise competitiveness.
References:
Baidu encyclopedia -4 s branch
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