Classification of Cultural and Creative IP

The classifications of cultural and creative IP are image IP, content IP, brand IP, and experiential IP.

1. Image IP: Image IP refers to IPs with unique image characteristics created through creative design or artistic modeling, etc. They usually have distinctive personalities and characteristics, and are capable of attracting consumers' attention and favorite. For example, Disney's Mickey Mouse and Japan's Hello Kitty are typical image IPs.

2. Content IP: Content IP refers to IPs formed through creative content works such as literature, art, and music, etc. They usually have rich storylines and character images, and are able to attract consumers' emotional ****sing and loyalty. For example, China's Journey to the West and Japan's Naruto are representatives of content IPs.

3. Brand IP: Brand IP refers to IP with unique brand image characteristics created through brand logo, packaging design, advertising creativity, etc. They are usually associated with specific goods or services, and can increase consumer awareness and loyalty to the brand. For example, Coca-Cola and Nike are representatives of brand IP.

4. Experiential IP: Experiential IP refers to IP that attracts consumers by providing unique experiences and feelings; they are usually associated with specific places, events or activities, which allow consumers to personally feel and experience the unique cultural atmosphere and values. For example, theme parks and exhibitions represent experiential IP.

Characteristics of Cultural and Creative IP:

1. Innovativeness: The core of Cultural and Creative IP is innovation, which represents new ideas, new creativity and new forms of expression. Innovativeness is the most basic feature of cultural and creative IP, and also an important factor for its ability to attract consumers and create economic value.

2. Cultural: Cultural IP is usually associated with specific cultural backgrounds and values, and it can convey and express specific cultural information and cultural connotations, thus meeting people's needs for cultural identity and the pursuit of personalization.

3. Diversity: Literary and creative IP has various forms of expression, including artwork, cultural products, content works, brand images, experiential projects, etc. This diversity enables LCS IP to meet the needs of cultural identity and the pursuit of personalization. This diversity enables cultural IP to meet the needs and preferences of different people.

4. Emotional ****sing: Excellent cultural and creative IPs are usually able to touch people's emotional ****sing, and the cultural connotations and values they convey are able to produce ****sing with people's hearts and minds, thus enhancing consumers' loyalty and sense of identity to the IPs.

5. Sustainability: Cultural and creative IPs are sustainable, and they can maintain their attractiveness and competitiveness through continuous innovation and upgrading. At the same time, cultural and creative IP can also provide sustainable development power and support for other industries.