How to design a food poster? What color tones are generally used to express food

Dry goods to share! Food design color skills

Red

The color of ripe fruit is mostly red, such as: red apples, lychees, cherries, strawberries, etc., and these fruits taste sweet, and the redder the more delicious. Therefore, the red color gives a strong taste, ripe, delicious feeling, and more bright, eye-catching, can stimulate people to buy.

Red saturated color is gorgeous, many candies, pastries, beverages are using this color to improve product sales.

It is the most common color in food, some fruits show this color after ripening, for example: mango, banana, orange and so on. Cereals are also presented after baking, and emit flavor. Therefore, the yellow color often gives people a sense of aroma, ripe, tasty, appetite. Baked goods, canned fruit, margarine and other foods often use this color.

Orange

Orange wavelength is second only to red, is yellow, red mixed color, so orange has both red, yellow two colors of the advantages. In fruits, represented by the appearance color of ripe oranges, this color can give people a strong feeling of sweetness and ripeness and mellowness. Therefore, many beverages, canned fruits and other foodstuffs mostly use this color.

Green

Many plants in nature are green, and the green color in sunlight accounts for more than 50%. Most of the vegetables are green, green gives a fresh, refreshing feeling, mostly used in vegetable juices, fruit wines, canned vegetables, etc.

White

White is a symbol of purity and whiteness, often reminiscent of ice and snow, milk, white lotus, flour, monosodium glutamate (MSG), white sugar and so on. Therefore, it is commonly used in related beverages and foods.

Coffee color

Coffee color is mainly derived from the color of coffee, this color gives people a unique flavor, rich texture feeling. This color is often seen in the design of food products such as coffee, tea, beer, chocolate, and pastries.

Blue

Blue is a cool color, similar to the feeling given by green, but since there are fewer types of blue food in nature, it is also used less often, mostly for color mixing. Special attention is needed when used alone, otherwise it will make people feel bored and reduce their appetite.

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General use of what color tone to show the food now many people eat before the phone to take pictures, and then beautifully send a circle of friends to show their lives. But some people take pictures that make people feel food tasteless, and some people take pictures that make people salivate, why is this? The main reason is the gap of color scheme. When presenting food, the choice of tone and color scheme of the picture is a very important part. Increase the variety and number of colors in the food picture, as mentioned in the previous article, White Advanced: Different Color Matching Conveys Different Atmospheres (I), this is an impression color matching that conveys magnificence and happiness, which can show the fresh and gorgeous appearance of food and enrich the human taste experience. Black is the basic color that best complements food. Colorless black as a background color can set off any color to the maximum. Therefore, the use of black or dark tableware best expresses the deliciousness of the food itself, and brightly colored food will look even more distinctive when placed in black utensils. We can pay attention to observe, like Japanese or Western food, their poster design is usually black as the background color, the picture of the sashimi / steak color is more bright and rich sense of color, so that people think the ingredients are fresh, and even think that this food has medicinal value. We have found that the darker colors of the screen design can make the food more high-class feeling, and interpret the elegant and classic style. In addition to paying attention to the color matching of food and tableware, etc., try to make the color scheme reflect the characteristics of the ingredients themselves. For example, dessert, the food itself is soft and sweet, in the picture color scheme should be used to white as the main color scheme, with light and bright tones, the overall design should reflect the cake, doughnuts and other desserts sweet, lovely, fluffy image. Another example is hot pot, spicy hot pot and other heavy ingredients, the image of the color scheme should use high purity red or orange, with black to form a strong visual impact, to strengthen the taste of spicy and heavy food. Similarly, like the now popular healthy meals, in order to make the vegetables look fresher and healthier, the screen can choose light, bright tones, as well as green colors. Poster design elements on some of the requirements?

Poster design elements require the following:

1, full visual impact, can be achieved through images and colors.

Color is the most sensitive thing for human vision. Home page of the color treatment is good, you can add flowers, to achieve twice the effect with half the effort. The general application of color should be the principle of "overall coordination, local contrast", that is: the overall color effect of the home page should be harmonious, only local, small-scale places can have some strong color contrast.

2, the poster expresses the content of the refined, seize the main demand point.

In order to make people coming and going in a hurry to leave a visual impression, in addition to the size of the large, poster design should also be fully embodied in the principle of positioning design. With prominent trademarks, logos, titles, graphics, or contrasting colors, or a large area of blank space, or concise visual flow to make the poster posters become a visual focus. Posters can be said to have the typical characteristics of advertising.

3, the content must not be too much, concise and clear, the length should be short and concise.

4, picture-based, copywriting as a supplement.

On the posters as a whole, including commercial posters and non-commercial posters of two categories. Among them, the commercial posters in the form of specific artistic expression of photography, modeling realistic painting or cartoon form of expression, leaving consumers with a real touching picture and a sense of humor.

5, the theme of eye-catching fonts.

Full embodiment of the principles of positioning design. With prominent trademarks, logos, titles, graphics.

Expanded information:

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Poster design composition skills:

1, composition skills of coarse and fine contrast:

The so-called coarse and fine contrast, refers to the process of composition of the colors used in the process and by the color composition of the pattern and the formation of a style in terms of the painting and calligraphy we know that there is a work of art and the writing of the said, or Work and writing with the appearance of a picture (as the master of Chinese painting qi baishi's cabbage and grasshopper painting in general), this style in the packaging composition is some packaging is often utilized in the performance method.

Some of the contrast between the main pattern and the accompanying pattern; some of the contrast between the center pattern and the background pattern; some of the rough as the wind swept clouds, while the other side of the fine as fine as silk; some of the calligraphy to replace the pattern of the wild cursive, which can be readily seen in some alcoholic beverages and food packaging. Such as Si Nian brand dumplings and Piao Rou brand shampoo is such.

2, the composition of the skills of the near and far contrast:

In the Chinese painting landscape in the composition of the near scene in the scene of the far view, and in the design of the packaging Tu'an, with the same principle, should be respectively for the near and far the composition of several images of the composition of the hierarchy. The so-called near, is a picture of the most eye-catching part of the pattern, also known as the first visual impact, the most eye-catching is also the packaging pattern to express the most important content.

The earliest instant noodle package used by Shuanghui, the first break into people's eyes is the blank background of the Shuanghui trademark and crimson square background to support the white synthesis of the large Shuanghui word (i.e., the near view), in turn, is a little smaller "braised beef noodle" line a few main characters (should be said to be the second line of sight, also known as the The second line of sight, also called the center view).

Then again is the expression of the contents of the package product photos (also known as the third line of sight, the boundary in the middle of the scene) and then after that is the auxiliary corporate mascot advertising slogan, performance instructions, corporate logo, etc., this obvious sense of hierarchy is also known as the three-step rule of visualization, which takes into account the habit of people examining the surface of a still-life painting from top to bottom, from right to left at the same time, in order to highlight the most important part of the theme to be expressed.

As a designer in the creation of the beginning of the picture, the production should first understand the theme of the appeal, to create a star to the moon, the atmosphere of the cranes. Thus, the picture designed by me like a strong magnetic force to pull the seller's line of sight tightly.

3, composition skills of dense contrast:

Talking about the composition skills of dense contrast, which is very similar to the use of color contrast, but also with the Chinese painting in the fly white is very much the same, that is, the pattern should be concentrated in the place where there must be a diffusion of the accompanying, it is not desirable to be concentrated or diffuse. Reflect a kind of sparse and dense coordination, rhythm, tension and relaxation, showing the spirit. At the same time does not lose the theme of prominence.

Many packaging design, the whole picture is dense, green and flowery, from the background pattern to the theme of the pattern is a very heavy color performance, so that people feel pressed and can not breathe, so not only can not beautify the product to promote the sale of the purpose, but also let a person get tired of the lack of appetite. This is not grasp the contrast between dense and sparse caused.

4, composition skills in the static and dynamic contrast:

In a pattern, we often find this phenomenon, that is, in a kind of packaging theme name of the background or the surrounding performance of the explosive pattern or look careless, but is deliberately painted foam a few strokes of the madness of the thick lines, or the ribbon shape of the English language or pattern, etc., are all showing a kind of "" feeling.

And the theme of the name is dignified and stable and the background is light and calm, this scene is the contrast between static and dynamic. This contrast avoids the fancy and too static rigidity of all the support. So the visual effect is comfortable. In line with people's normal aesthetic psychology.

5, composition skills in the Chinese and Western contrast:

This contrast is often used in the picture of an outsourcing packaging design, the combination of Western cartoon painting techniques and traditional Chinese techniques or the combination of Chinese Chinese art and English.

As well as the picture directly to the realistic approach to the photographs of Westerners or a picture highlighted in the packaging pattern, this form of expression, but also a common method of borrowing, which is often found in children's products, women's socks, clothing or cosmetics on the packaging.

6, composition skills of ancient and modern contrast:

Both foreign for the use of ancient and modern, especially in order to reflect a cultural taste, performance in the packaging design composition is often the ancient classic ornamentation, calligraphy, characters, patterns used in the current packaging, which is reflected in the wine packaging on the most clear show.

For example: the Dream of the Red Chamber twelve hairpin women's wine and Taibaijiu, as well as food in the Mid-Autumn Festival mooncakes, black old bag of peanuts and so on are embodied in these aspects and dig the connotation. In addition, there are some cosmetics and daily necessities of the senior gift box its decoration and pattern is also from the classical culture to find grafting techniques. This can give people a kind of ancient color, elegance and connotation of the pursuit or a certain aspect of solace. So it is very popular with consumers.

-Poster design (art design with strong visual effect for publicity)

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