Traditional Culture Encyclopedia - Traditional festivals - How can pharmacies improve their performance?
How can pharmacies improve their performance?
Question 2: What methods do pharmacies have to improve their performance? 1. What if the weather gets worse?
As long as there are people on the street, there must be demand. Can our shops and goods meet the needs of our guests? Did you observe carefully in front of the doors and windows of the shop? Is there an adjustment plan?
2. What if the rate of entering the store is low and there is a big gap with competing products?
Give yourself 20 minutes, go out of the store, enter the competition and see what the guests are buying. Finally, go back to our store to see if our main products are needed by our guests. If not, it should be adjusted immediately. If so, guests will definitely enter the store.
3. What if the transaction rate is low and the purchasing power is poor?
This requires asking yourself how much time you spend on professional training for shop assistants every day. Or do the store manager and the clerk stand in a row and wait for the customers together? Even talk?
4. what should I do compared with the same period?
Have we carefully analyzed last year's report? Do we know what TOP30 sells? Do you have these goods this year? If yes, are these goods displayed in the golden area of the store and are there sufficient stocks? If not, have you found an alternative style?
5. The adjusted operation. Beijing baicaotang
Most store managers will expand their resources and want to do extra business outside their daily work. VIP expansion, store VIP maintenance, activity notice, new consultation notice, SMS, telephone invitation and so on. These are extra breakthroughs, all aimed at attracting customers. Improve performance more Beijing Baicaotang
Question 3: How can pharmacies increase their turnover? Nowadays, when many pharmacies encounter a decline in turnover and customers feed, the first thing that comes to mind is the magic weapon of price reduction and promotion. However, price reduction promotion is not omnipotent, which will cause pharmacies to compete for price reduction and engage in vicious competition, thus supporting the profits of pharmacies and causing both losses. As a drugstore operator, we must understand that consumer goods have been greatly improved now, and it is no longer possible to attract customers to the door by lower prices. In order to make the performance rise step by step, pharmacies must understand the reasons for the increase in sales performance, carefully observe and analyze customers' habits and tastes, and launch services that excite customers. This is the only way to win. Where did the money come from? In order to increase business performance, pharmacies must deeply analyze the exact source of turnover and solve the problem of "where does our money come from?" By analyzing the composition of turnover, we can further analyze the ways to increase turnover. The number of customers and the unit price of drug purchase are important aspects that determine the turnover. Under these two levels, a secondary level can also be divided. At the peak, the turnover depends on the number of customers and the unit price of customers. The so-called number of customers refers to the number of customers who actually buy drugs; The so-called customer unit price refers to the average amount of drugs purchased by each customer. Turnover = amount * amount unit price. It can be seen from this formula that in order to increase the turnover, it is necessary to increase the number of customers and increase the unit price of customers. The amount can be further divided into the number of visits to the store and the purchase rate. The number of customers who come to the store is mostly higher than the amount, because the amount only refers to the number of customers who actually buy medicine. Not everyone who comes to the store will buy medicine, and some customers just come for consultation. The difference between the number of customers and the number of customers who come to the store is the purchase rate, which refers to the proportion of people who actually buy medicines among all customers who come. Number of customers = number of customers arriving at the store * purchase rate. Similarly, the unit price of customers is the proportion of the amount of drugs purchased by customers to the average amount of drugs purchased. Customer unit price = quantity of drugs purchased per capita * average unit price of each drug. Through these formulas, we know that in order to increase the turnover, stores should increase the number of stores, improve the purchase rate of customers, and try to let customers buy high-priced drugs in pharmacies. To do this, it is necessary to improve consumers' expectations of pharmacies. Provide value-added services for all retail pharmacies. If you want to increase turnover, you must provide services other than medicines. The service contents of pharmacies can be roughly divided into pre-sales service, in-store service and after-sales service. If you do these three services well, you can serve customers in all directions, and the business in the store will naturally flourish. The so-called pre-sales service refers to the preparatory work before opening, including the cleaning work in the store, drug pricing, replenishment, drug display and other contents, as well as the methods to guide the clerk to understand the drug knowledge or receive customers. In order to satisfy customers, preparation before business is essential. Doing these jobs well is of great benefit to the promotion of marketing, as the saying goes, "sharpening the knife does not mistake the woodcutter." Store service refers to the services provided by stores before customers enter and leave pharmacies. This service covers a wide range, from greeting customers to introducing drugs. Store service is the most direct and authentic service for customers, and stores should pay special attention to it. After-sales service refers to the additional services provided by the store to customers after the drugs are sold. Such services include handling returns, home delivery, etc. If after-sales service is done at home, guests will be overjoyed to get these "extra" services. The service system of preparing software and hardware facilities can also be divided into hard service and soft service from another angle. The so-called hard service refers to tangible services that can make people stunned, including both material services and financial services. Material services include high-quality drugs, complete sales facilities, the introduction of famous and special drugs, the setting of parking spaces and the distribution of advertising leaflets. Financial services refer to methods such as discount promotion and gift promotion. Hard service can play a strong role in increasing turnover; Whether it is material services or financial services, customers can be excited. The medicines are complete and convenient, the shops are well decorated and the atmosphere is warm. If the price can be affordable, it will be more pleasant to buy. Anyone can prepare hardware facilities, and drugstore operators should also understand that under the condition that hard services are in place, they should make great efforts to improve the soft services of pharmacies. Soft services can not only make up for the shortage of hardware facilities, but also have practical benefits for improving performance. Soft service is intangible service, which can be generally divided into two categories: "mood service" and "accommodation service". The so-called "emotional service" means that people care about each other, that is, the store should make customers feel excited. These services are difficult to pass the training manuals and instructions ... >; & gt
Question 4: How to improve the sales performance of pharmacies and do more activities? We often don't have enough money to send something here, or an egg costs 3 yuan, and so on. What are Double Points Day and Discount Day? In short, we try our best to publicize them and hope to adopt them.
Question 5: How can a pharmacy manager improve his performance? Summary of pharmacy manager's work to improve performance.
1, noble professional ethics
An excellent store manager must have noble business ethics, good personal qualities, strong sense of responsibility and experience as a pharmacy manager. Strictly abide by the operating norms and various rules and regulations of the pharmacy, and always put yourself under the supervision of the clerk and set an example. Only in this way can we have cohesion and appeal.
2. Good personal reputation
Managers can't speak at will, but should be decent, measured and trustworthy. As the saying goes, "words must be done, and actions must be fruitful." Only in this way can we influence the surrounding shop assistants and win their trust and praise.
3. The spirit of positive efforts
In daily operation and management, the store manager should act according to objective laws and use his professional knowledge and experience to do a good job in operation and management. When the pharmacy encounters difficulties, the store manager should play a more important role, leading the clerk to work hard and get out of the predicament as soon as possible.
4. Higher business skills
As the saying goes, "it takes hard work to strike while the iron is hot." The store manager must study hard and improve his business level. Only when the clerk has excellent business skills can he admire you and recognize you. Store managers should also respect knowledge and talents, and pay attention to the advantages of well-behaved shop assistants, rather than being narrow-minded, jealous and suppressing talents.
5, always have a sense of crisis:
I just feel like I've been sitting on a crater. The unprecedented fierce competition in the pharmaceutical industry and the development of enterprises directly affect the survival and development of individuals. How to make use of limited resources and seek the biggest survival and development space for pharmacies has become a difficult problem for store managers. Therefore, they must have a sense of crisis in their work, and there is no room for slack.
6. Be aware of the operator: when opening the door to welcome guests, the store manager should consider the problem from the perspective of the operator, abandon the standard thinking, and strive to seek advantages and avoid disadvantages within his own ability.
7. Pay attention to guidance:
For shop assistants, it is better to teach them "fish" than to teach them "fish", to teach them methods and means, such as the method of commodity display and the method of commodity combination sales, and to train them to draw inferences. Some new employees have fear when receiving customers, and the store manager should help them eliminate this fear in time.
8, want to have a sense of advance:
Maintain a high degree of sensitivity to the sales information of the pharmaceutical market, competitors and the sales dynamics of competitors, make preparations as soon as possible, and feed back the information to the headquarters for reference.
9. A sense of accomplishment:
The manager is the owner of a store. He faces many problems every day and is easily depressed, so it is very important to maintain a good attitude. It should be noted that success depends not only on excellent technology, good mentality, contacts and opportunities, but also on persistence and indomitable mentality, that is, perseverance and not giving up easily.
To be an excellent pharmacy manager, you must undergo long-term professional training and be proficient in medicine, psychology, marketing, performance, stomatology, interpersonal communication and consulting management. He is not only agile in hands, diligent in limbs, but also flexible in thinking. It is labor that uses both hands; It is the helmsman who uses his hands and brains; Artists use their hands, brains and hearts; Only those who use their hands, brains, hearts and feet are truly excellent pharmacy managers.
Question 6: There are many pharmacies nearby, but there is no Chinese medicine in my shop. How can we run our own store well and improve our performance? Nowadays, traditional business is generally difficult to do, and it faces investment, return and risk.
If you want to do business, you must check it out.
If there are any problems at present, we can talk about them. Private chat is welcome.
Question 7: How to be a good drug salesman, how to improve performance, and what skills are there? How to be an excellent sales representative
The main task of a sales representative is sales. Without sales, products and enterprises have no hope. At the same time, the work of the sales representative is still expanding. Only sales are hopeless, because you are selling products or services. Only by constantly expanding the market can we establish a long-term market position, win long-term market share, establish important intangible assets for the sales channels of enterprises, and win stable performance for ourselves.
As an excellent sales representative, what kind of mentality should you have?
First, sincerity
Attitude is the basic requirement to determine whether a person can do things successfully. As a salesperson, you must treat customers and colleagues with a sincere heart. Only in this way can others respect you and treat you as a friend. Business representatives are the image of enterprises, the embodiment of enterprise quality, and the hub connecting enterprises and society, consumers and distributors. Therefore, the attitude of business representatives directly affects the product sales of enterprises.
Second, confidence.
Self-confidence is a strength. First of all, have confidence in yourself. At the beginning of every day, we should encourage ourselves. I am the most important judge. Thank you. α m? Promise? Fight? Jing? Fight? Blame? Convicted you personally? Punishment? Throw a nuclear? Hey? Fat? What's the matter with you? Fight? sorry What are you doing? Curtains?
To be able to see the advantages of the company and its own products, and keep these in mind, to compete with competitors, we must have our own advantages and face customers and consumers with the belief of winning.
As a sales representative, you are not only selling goods, you are also selling yourself, and customers will only accept your goods if they accept you.
Joe, the creator of Guinness World Records, who is known as the king of automobile sales? Gillard once sold more than 1600 cars a year, with an average of nearly 5 cars a day. When he applied for a job as a car salesman, the boss asked him, have you ever promoted cars? He said, no, but I have sold daily necessities and electrical appliances. I can sell them, which means I can sell myself, and of course I can sell cars.
Knowing that there is no power, I also believe that there is power. Joe? Gillard can succeed because he is confident that he can do it.
Third, be a man with a conscience.
"Pay attention to everything and learn", cultivate the habit of thinking hard and be good at summing up sales experience. Review your work every day to see where you are doing well. Why? This is not good. Why? Ask yourself more why? Only by improving one's own ability can we find the shortcomings in our work and constantly improve our working methods. Only by improving your ability can you seize the opportunity.
Opportunities are equal for everyone. As long as you have the will, you will definitely become a leader in the industry. When Wang Yongqing, an entrepreneur in Taiwan Province, started his own rice shop, he recorded the time when customers bought rice every time, and remembered how many people were there in his family. In this way, he worked out how many days people can eat and distributed them to customers after eating. It is Wang Yongqing's carefulness that makes his career grow and develop.
As a sales representative, we should know every change of customers, try to grasp every detail, be a conscientious person, constantly improve ourselves and create a more wonderful life.
Fourth, toughness.
In fact, sales work is very hard, which requires the hard-working spirit and perseverance of business representatives. "You can win people's hearts only by eating once and gaining wisdom." Half of the sales work is done by feet. Always visit customers, coordinate customers, and even follow consumers to provide services. Sales work is by no means smooth sailing, and there will be many difficulties, but we must have the patience and indomitable spirit to solve them.
Before becoming famous, American star Stallone recommended himself to Hollywood studios one by one in order to be able to appear in movies. After he hit the wall 1500 times, finally a film company was willing to use him. Since then, he has embarked on the film industry, and with his perseverance, he has performed many tough guy images and become one of the most famous movie stars in Hollywood.
Do sales representatives have bigger problems every day than Stallone? number
Five, good psychological quality
Have a good psychological quality ... >>
Question 8: How can we improve the sales performance of pharmacies? 1. What if the weather gets worse?
As long as there are people on the street, there must be demand. Can our shops and goods meet the needs of our guests? Did you observe carefully in front of the doors and windows of the shop? Is there an adjustment plan?
2. What if the rate of entering the store is low and there is a big gap with competing products?
Give yourself 20 minutes, go out of the store, enter the competition and see what the guests are buying. Finally, go back to our store to see if our main products are needed by our guests. If not, it should be adjusted immediately. If so, guests will definitely enter the store.
3. What if the transaction rate is low and the purchasing power is poor?
This requires asking yourself how much time you spend on professional training for shop assistants every day. Or do the store manager and the clerk stand in a row and wait for the customers together? Even talk?
4. what should I do compared with the same period?
Have we carefully analyzed last year's report? Do we know what TOP30 sells? Do you have these goods this year? If yes, are these goods displayed in the golden area of the store and are there sufficient stocks? If not, have you found an alternative style?
5. The adjusted operation. Beijing baicaotang
Most store managers will expand their resources and want to do extra business outside their daily work. VIP expansion, store VIP maintenance, activity notice, new consultation notice, SMS, telephone invitation and so on. These are extra breakthroughs, all aimed at attracting customers. Improve performance more Beijing Baicaotang
Question 9: How to improve the performance of newly opened pharmacies? Engage in preferential activities!
Question 10: How to run a pharmacy, make it make money, improve its performance step by step and increase its turnover. Second, make the store more efficient. Now, as long as the sales volume of many pharmacies drops and the number of customers decreases, they think of the magic weapon of price reduction and promotion. However, price reduction promotion is not omnipotent, which will cause pharmacies to compete for price reduction, engage in vicious competition, reduce the profits of pharmacies, and cause both losses. As a pharmacy operator, we must understand that the taste of consumers has been greatly improved now, and it is no longer possible to attract customers to the door with lower prices! In order to make the performance step by step, pharmacies must understand the reasons for the increase in sales performance. Analyze and plan, carefully observe and analyze customers' habits and tastes, and add services that excite customers. These are the only magic weapons to win! I. Ways to Increase Turnover In order to increase business performance, pharmacies must thoroughly analyze the exact source of "turnover" and solve the problem of "where do we earn our money?" By analyzing the composition of turnover, we can further analyze the ways to increase turnover. In order to introduce the composition of turnover simply and clearly, we specially made this picture. The turnover of retail pharmacies mainly consists of the number of customers, the unit price of visitors, the number of buyers and the unit price of purchases. It is not difficult to see from the figure that the number of customers and the unit price of drug procurement are important aspects of turnover. Under these two main levels, a secondary level can also be divided. At the peak, the turnover depends on the number of customers and the unit price of customers. The so-called number of customers refers to the number of customers who actually buy drugs; The so-called customer unit price refers to the average amount of drugs purchased by each customer. Turnover = number of customers * customer unit price From this formula, we can see that increasing turnover means increasing the number of customers and increasing customer unit price. The number of customers can be further divided into the number of customers arriving at the store and the drug purchase rate. The number of customers who come to the store is mostly higher than the number of customers. Because the number of customers only refers to the number of customers who actually bought drugs. Not everyone who comes to the store will buy medicine, and some customers just come for consultation. The difference rate between the number of customers and the number of customers arriving at the store is the purchase rate. Refers to the proportion of all customers who actually buy drugs. Number of customers = number of customers arriving at the store * purchase rate Similarly, the unit price of customers is the proportion of the number of drugs purchased by customers to the average number of drugs purchased. Customer unit price = quantity of drugs purchased per capita * average unit price of each drug. Through these formulas, we know that in order to increase the turnover, stores should increase the number of stores, improve the purchase rate of customers, and try to let customers buy high-priced drugs in pharmacies. To do this, it is necessary to improve consumers' expectations of pharmacies. In today's society, customers' expectations for a pharmacy are no longer cheap drugs, but high-quality services. Therefore, pharmacies should firmly grasp the center of "service" when improving their performance. 1. People who are willing to serve all retail pharmacies have different competitors, but in order to increase their turnover, the stores must provide services other than medicines. A master of pharmacy management knows this best: the secret of prosperous business is that high-quality medicine quality and excellent service complement each other! Drug retailing is carried out between shop assistants and customers, both of whom are human beings. People are emotional animals, sensitive. Therefore, when selling, we must understand the customer's psychology and impress the customer's heartstrings. This is the "service"! The service content of pharmacies can be roughly divided into three stages: pre-sale service, in-sale service and after-sales service, which can also be called pre-sale service, in-store service and after-sales service. Doing these three services well means serving customers in an all-round way, and the business in the store will naturally flourish. The so-called pre-sales service refers to the preparatory work before opening, including in-store sales, drug pricing, replenishment, drug display, etc., as well as guidance to the clerk on drug knowledge or methods of receiving customers. In order to satisfy customers, preparation before business is essential. Doing these jobs well is of great benefit to the promotion of marketing, as the saying goes, "sharpening the knife does not mistake the woodcutter"! Store service refers to the service provided by the store after the customer enters the pharmacy and before leaving the pharmacy. This service covers a wide range, from greeting customers to drug introduction. Store service is the most direct and authentic service for customers, and stores should pay special attention to it. After-sales service refers to the additional services provided by the store to customers after the drugs are sold. Such services include handling lost goods, home delivery, etc. If after-sales service can be done at home. Guests will be ecstatic to get these "extra" services. Pharmacy operators must bear in mind that they should provide customers with comprehensive services from three aspects: pre-sales service, in-store service and after-sales service ... >>
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