What is the online and offline purchasing model?

Alibaba's "new retail" is still the main core of the integration of online and offline, that is, the digital transformation of the traditional offline retail, the expansion of offline channels for online brands, the mode of thinking is still mainly in the Internet era. What has changed? Ma Yun thinks it is the retail itself.

Ma Yun and Liu Qiangdong for the future of retail in the view of the **** the same point, both believe that the retail industry will be transformed, subversion, both believe that it will be transformed from commodity-centered to consumer-centered.

"The future of the retail industry to learn is not how to sell things, but how to serve others, learn to serve is whether you are Internet e-commerce, or offline retail or, the most important thing." He believes that what is changing is the retail itself, and that in the future there will be neither pure e-commerce nor pure offline, but a new retail based on the integration of logistics and data between online and offline.

For the future change of retail, Jack Ma believes that the integration, the specific point is, the online business to the line, the offline business to the line, online and offline also need to be combined with modern logistics.