Sum up 01-create incremental value, put yourself above possibility and realize personal value.

1. incremental value: it can provide additional value output on the basis of the existing value system. The essence is to create new incremental value (whether a person can raise his salary in the company and create additional value for the company)

How to create incremental value;

The first is the case of form transformation (Taobao, after putting the original offline requirements and scenarios online, created a lot of incremental value on the original basis, and derived a lot of work and services: Taobao model, store decoration, third-party logistics, e-commerce system plug-ins).

The second is the additional combination, traditional e-commerce+high-quality content+through content sales = content e-commerce; E-commerce+social+social relationship chain generates transactions = social e-commerce; (Little Red Book, Pinduoduo)

Third, the rules are upgraded, and traditional media people change the Internet model into new media people; Or when introducing the product to the company team, you can attach your own thoughts on the product value, analysis of the current situation and corresponding solutions, and attach your own description of the future planning of the product, so that the value of the team and the company will rise rapidly. Do front-end+upgrade skills (back-end product skills) = product talents who can take care of everything. The mentality of migrant workers (doing things just right) and entrepreneurs (doing things better than expected) seek breakthrough commissions in efficiency, cost and experience, because they provide new ideas, new methods and new actions, thus generating new incremental value. Only when there is high value can there be high price.

2. Put yourself above the possibility: If you are an operator, study writing in your spare time and establish the ability to operate new media, then she has the possibility to become a self-media brand. After work, people who let themselves have other skills besides their main business ability also let themselves have this possibility. Time will bring you the best return.

3. Realize personal value: Personal value is the core competitiveness of the future workplace. One hour a day, one week 1 working day, four working days a month, valid for more than one year and one month.

Method:

One: copy time: let the value created by the unit continue to extend and enjoy the long tail dividend created by the unit time. (Rule 28: Time Allocation and Income Proportion)

Two: upgrade cognition: turn what you didn't know, even what you don't know, into what you know or know you don't know. Reading is the lowest cost.

Third, broaden your horizons: by expanding your contact surface, you can entrust the scope of thinking. When thinking and making decisions, you can look at the problem from the perspective of drinking.

I am a product, I am a service, I am a brand, and I want to build and operate myself as a product.