How traditional foreign trade enterprises transform cross-border e-commerce

Traditional enterprises engaged in cross-border e-commerce can not only rely on their own strong product research and development capabilities, but also obtain information on improving products from customer feedback in retail channels and massive Internet information.

1. Choose a cross-border e-commerce platform

Cross-border e-commerce platforms such as Starday, Yi Bei and wish. Different platforms have different characteristics and market positioning, and product category advantages are also different. When choosing a platform, do a good job in product research of each platform, such as: target market, competing products, domestic and foreign competitors, product shortcomings, product selling points, sales ranking of similar products, after-sales service, etc. , and then start to create stores for operation.

Take the Starday cross-border e-commerce platform as an example. With a high-profile logistics overseas warehouse and global service infrastructure platform, the rules and policies are more friendly to domestic brands. In recent years, Starday has built a complete process of entry, with high logistics and warehousing capacity and mature industrial chain service system, allowing domestic brands to "take off" from Starday. In order to attract more traffic and attention, traditional foreign trade enterprises put their websites and products on these promotion platforms.

2. Recruit talents.

Cross-border e-commerce has really risen for only a few years, and there are very few talents in the industry. Enterprises have no team and no talents. How to organize and retain these talents effectively is also a very difficult problem for enterprises. Therefore, to find professional cross-border e-commerce talents, it is necessary to connect with professional talent institutions and help enterprises to precipitate professional cross-border e-commerce teams. Enterprises with budget can find professional marketing enterprises or teams to assist.

Generally speaking, the transformation of traditional enterprises to foreign trade e-commerce should be gradual and strive to be fast and stable. Whether choosing a platform or establishing a website, releasing products or communicating with customers, we should formulate a perfect and effective foreign trade marketing service plan according to the characteristics of the target market and customer demands.

The transformation and upgrading of e-commerce of traditional foreign trade enterprises in China is still in its infancy, and it faces such problems as outdated concepts, lack of relevant professionals, high international logistics costs, high risks, and increased operational pressure and difficulty. Therefore, traditional foreign trade enterprises should strengthen the transformation of their own ideas, cultivate professional talent teams, build their own advantages, speed up the construction of logistics system, strengthen and optimize supply chain management, adapt to the changes of the times through cross-border e-commerce transformation, and promote the sustainable development of enterprises.