A more successful fruit shop activity plan

A more successful fruit shop activity plan

A successful fruit shop activity plan. In daily life, there are many fruit shops. In order to increase our competitiveness, we need to make some activity plans. Next, I will show you more successful schemes of fruit shop activities.

A more successful fruit shop activity plan 1 1. preferential membership system can be adopted for the opening of fruit shops; Generally, the price of fruit will be lower when it opens. At this time, joining the club can attract many customers in a short time. At the same time, members can be recommended to deposit a certain amount when joining the club, and at the same time, some fruits or lottery tickets can be sent free of charge according to the pre-stored amount to ensure that customers and fruit shops are locked.

Second, you can use the member lifetime discount in the subsequent operation. When you meet an activity, you can make customers feel that they have enjoyed the discount, thus ensuring that member customers have been buying fruit in one of your fruit shops.

Third, we can also pay more attention to the prices of surrounding fruit shops in our daily operations, occupy the market with low prices, and occupy the prices of several cents or even several cents on the basis of the prices of other fruit shops.

Fourth, rewarding old members with new members can expand market influence.

Fifth, you can use activities to buy fruits at a certain price at a certain time of the day, which not only ensures the freshness of fruits, but also enables consumers to know more about your fruit shop.

The successful scheme of fruit shop activities is 2 1, and learn to use the probabilistic activity scheme.

What is a probabilistic activity plan, such as a lucky draw, six options, three thanks for participating and three first, second and third prizes, so many customers will try their luck. Once a person has a chance to take a chance, everyone feels lucky. It's human nature, and everyone is waiting in line for the lucky draw, which can enliven the atmosphere of the event. For another example, for example, 1 yuan for five kiwifruits, if they are sold regularly, they will definitely lose money, but the quota is different. Limited to 20 copies, you can collect in the circle of friends every day, like it, or draw in the group. Doing it for a long time will cultivate a large number of customers' consumption habits, as long as customers pay attention. More fruit shop owners exchange learning, search for functions under the circle of friends, and search for fruit shop morning classes.

2, daily necessities can be used for drainage.

There are many fruit shops next to the community, and the customers next to the community all need daily necessities and prefer practical things. Fruit shops can give away some daily necessities when doing activities. Activities, such as selling more than 50 customers, can give away some kitchen supplies, such as vinegar, soy sauce, salt, chicken essence, monosodium glutamate, sesame oil and so on. These things are not expensive, but small prizes can really enhance customers' sense of acquisition and make customers feel that they get what they pay for. More fruit shop owners exchange learning, search for functions under the circle of friends, and search for fruit shop morning classes.

Being a member of the fruit shop is the privilege of the old customers.

Fruit shops can provide some services for senior VIP privileged members. For example, a certain kind of fruit is scarce in the market, and fruit shops can only promote this single fruit once for senior VIP members. It not only embodies the privilege of senior VIP members, but also is a precise marketing. At the same time, fruit shops can also organize some special activities for members from time to time. For example, a certain kind of fruit should be discounted for promotion, but not all consumers have the right to buy it, and only a certain level of member customers can enjoy it exclusively (for example, 9.9% off for ordinary membership cards, 9.5% off for gold membership cards, 10% off for platinum membership cards, 20% off for diamond membership cards and 6.8% off for black gold membership cards, etc.). ). By designing the membership level, we can subdivide the preferential strength of different levels of members enjoying different discounts to reflect the differences of senior members' privileges. If consumers want to pay for membership cards willingly, they should be fully prepared to deal with all kinds of customers. There are also many skills that can greatly improve the card handling rate of customers.

4, drainage and promotion activities should be two-pronged.

Take several popular products of the season at half price to attract customers to promote sales. The purpose is to attract passers-by into the store, create momentum, let customers know about the opening of new stores, and expand the spread, such as watermelon, sugar orange, banana and so on. Other products are lower than the market price 10%-20%. The new store must leave a good impression on customers, and the goods are good and cheap. Establish word-of-mouth communication. Send a promotional poster to a circle of friends, scan the QR code and add the owner's friends to receive the red envelope 20 yuan (in the form of vouchers, in order to make customers worry more, print out the boss's QR code directly and stick it on the wall. Making posters to send friends circle is to expand publicity with the help of customers' friends circle, and adding shop friends through activities is to attract fans to brush singles for the later online and offline. In order to promote the enthusiasm of customers to participate, the rules of using red envelopes must be attractive. For example, if you spend money in 68 yuan, you can * * give 20 yuan a red envelope, cash it on the spot, and then give you 1 kg of 37 rock candy oranges. You can use 1 piece of any fruit every day.

How to publicize the opening of fruit shops When it comes to the publicity of the opening of fruit shops, there are generally various publicity methods, which are generally controlled within the scope of fruit shops.

1. Directly post the fruit shop opening promotion as a micro-headline in your WeChat circle of friends, so that classmates, friends and relatives can directly copy and paste it and forward it to their circle of friends.

2, offline publicity, mainly in the fruit shop within 3 km of the community and roadside distribution of DM leaflets, leaflets to focus on the fruit shop opening time, store location, opening fruit promotion efforts and varieties. If the opening leaflets of fruit shops are distributed well, the growth of passenger flow will be at least 10%.

Planning of fruit shop opening activities

1. Consumers are polite when they arrive at the store. For example, some benefits are on a first-come-first-served basis: 100 people arrive at the store every day three days before the opening, and when 39 yuan places an order, it will give you XXX worth 29 yuan. This can print 300 leaflets, and it is specially for people who open the door and enter the store. At that time, you can receive benefits with leaflets and cashier receipts.

2. Publicize the opening of the store, so that more people can queue up to buy, but the publicity is not enough, and they should also be used as bait. For example, all elderly people over 65 can get 1 kg bananas for free when they come to the store with their ID cards.

3. This fruit shop opened at a low price.

Generally speaking, there are two kinds of low-priced fruit shops, with 8.8% discount for the whole audience and special fruit 1 yuan shopping area (one yuan a catty). The 8.8% discount depends on the actual financial situation of each fruit shop, and shops with sufficient funds can be half price. Focus on it. To be a special fruit 1 yuan shopping area, generally choose 1-3 fruit varieties, which are suitable for choosing products with large sales volume, wide coverage and easy perception of price fluctuations, such as Fuji apples, pineapples and watermelons. Depending on which month the fruit shop opens, you can choose a special opening according to the actual fruit of the season.

4, consumption full gift promotion

Of course, when we do fruit opening promotion activities, we hope to bring back more funds quickly, so the way to support the return of large opening funds can be to stimulate consumers to increase consumption. Then you can carry out the activity of giving benefits as long as you shop in the store, or giving benefits with different values according to different consumption quotas. The more you buy, the greater the value of the welfare you send (for example, 1 imported pineapples spend all their money to send to 200 yuan; Send 5 imported gold fruits when you spend all your money in 300 yuan; Cherry to 500 yuan 1 kg, etc. ).

Step 5 draw a lottery

There can also be a lucky draw on the opening day. However, the premise is to meet the consumption conditions. For example, if you spend all your money in 68 yuan, you can take part in one lucky draw, 136 yuan can take part in two lucky draws, and so on. The prize can be the first prize: fruit juicer; Second prize: buying vegetables and pulling carts; Third prize: customized thermos cup; Fourth prize: a catty of special fruit; Fifth prize: 5 yuan vouchers, etc. Prizes can be set at will, depending on your financial resources.

6, plus WeChat has a good gift

Generally speaking, small fruit shops suggest adding the boss's personal micro-signal. You can send something by buying fruit and adding WeChat. For example, you can send some small daily necessities, such as fruit knives and cups. The cost is controlled around 3 yuan. You can go to Alibaba to buy it specifically.

Opening activities are only the beginning of making money. If you want to be a good fruit shop for a long time, you need to constantly improve your business ability in the later stage. You can't wait for him to make your fruit shop more and more prosperous.