Briefly describe the double eleven what is the impact of China's retail industry

Influence: reference to the "2016-2021 Internet on China's cosmetic retail industry opportunities and challenges and coping strategies for special consulting report" shows that in recent years, with the rapid rise of e-commerce, online shopping to a certain extent replaced the form of going out to the shopping mall shopping. People's consumption pattern is changing from offline to online, which makes the survival of traditional retail business face challenges. This shows that e-commerce has brought obvious impact on traditional business.

The e-commerce and traditional business are not characterized by a competitive relationship, but rather a mutually reinforcing and symbiotic relationship, and the core impact of e-commerce is to make traditional business change faster.