The purpose and significance of graphic design

Question 1: What is the significance of graphic design? The word "design" comes from Latin design, which means to conceive and draw marks. It covers a wide range, such as painting, visual communication, science and technology, architecture, etc. Its content and definition often change with the changes of the times and the evolution of ideological trends.

During the Renaissance, "design" was interpreted as sketches and ideas of painters and sculptors, as well as shapes expressed, planned and estimated with marks.

In French, design "Dessin" includes patterns, ideas, plans and so on. A pattern represents a graphic thing, or depicts the appearance of a plane decoration on an object, which reflects the results of the designer's conception and planning.

The modern word "design" can be divided into broad sense and narrow sense.

Broadly speaking, it refers to planned man-made articles with practical or ornamental value. Effective "design" is to adopt various methods to obtain expected results or avoid unsatisfactory presentation.

Narrow sense design, especially the requirement of appearance, makes various changes under the principle of practicality and economy to increase sales power with attractive appearance or popular style.

In the 20th century, the content and meaning of "design" became more extensive and complex. For example, laszlo Moholy Nagy believes that design is not just a superficial decoration, but a product technology with certain purpose and use, which integrates social, economic, technical, artistic, psychological and physiological factors. On the production track, planning or design may produce products. This statement gives an objective and appropriate explanation of the design.

To sum up, design is a thinking process or step with clear goals and plans. It is a creative activity to improve and beautify life by using auxiliary materials to transform and express original ideas, which has both practical and artistic value.

Question 2: What is the purpose of graphic design logo? Signs are signs that show the characteristics of things. It takes simple, obvious and easily recognizable objects, figures or text symbols as its intuitive language, and it has the functions of expressing meaning, emotion and indicating actions besides expressing what and replacing what. Logo design is not only a practical design, but also a graphic art design. It not only has similarities with other graphic arts, but also has its own artistic laws. To give full play to its functions, it is necessary to embody the above characteristics. Because of the strict requirements for simplicity, generalization and perfection, that is, perfection is almost impossible to find a better substitute, which is much more difficult than any other graphic art design.

Question 3: What are the benefits of graphic design? It sounds far away from us, but it can be seen everywhere in our lives. Its purpose is to spread a message to people that learning graphic design has many benefits. I (Chongqing Capital Art) learn first and then talk about my own benefits, and my employment prospects are good. Maybe you don't have a high education, but if you know graphic design, you won't worry about finding a job. Now printing houses, newspapers, advertising companies, etc. It's all your territory. Secondly, stable income, fierce competition in today's social work, with the accumulation of experience, people with graphic design talent will have a stable and broad growth space, and it is a high-tech treatment. Third, it is highly technical. Graphic design can't be done overnight, and it must be learned after a long period of study. Moreover, it is a visual art and is very popular with people. Fourth, the works are rich and colorful. Graphic design is an innovative technology. You write every day, and you won't get bored. Of course, the benefits of graphic design are not limited to this, and the charm and benefits it produces will be gradually realized in your study and work.

Question 4: What does graphic design mean? The word design comes from English design, which includes a wide range of design and architectural categories: industry, environmental art, decoration, display, clothing, graphic design and so on.

But now the name of graphic design is very difficult in ordinary expression, because the intersection between disciplines is wider and deeper now, and the traditional definition is the current name. "

Graphic design, visual communication design, decoration design ... This may have a lot to do with the characteristics of graphic design, because design.

Everywhere, graphic design is everywhere. In terms of scope, it is related to graphic design. Functionally speaking, "vision is adjusted by people themselves."

Section reaches a certain level of behavior ",which is called visual communication, that is, using visual language to convey information and express opinions, while decorative design or decorative art design.

It is recognized as a very inaccurate name with one-sidedness.

Now, after understanding the scope and connotation of graphic design, let's look at the classification of graphic design, such as image system design, font design, book binding and so on.

Frame design, line design, packaging design, poster/poster design ... it can be said that there are as many designs as there are demands.

In addition, commercial design and artistic design obviously exist. Art of binding and design

Shenzhen design engine-accurately grasp the design pulse, keep up with the international design trend, and accurately convey the brand concept with the concept of precision, ruthlessness and in place.

Graphic design services:

1. Logo design (logo design, trademark design)

2.CIS design and VI design (enterprise identification system design)

3. Advertising design, advertising creative design

4. Poster design and DM design (flyer design)

5. Sample design, brochure design and photo album design.

6. Loushu design and annual report design

7. Assembly design

8. Book illustration, greeting card design and invitation card design.

9. Layout of newspapers and magazines

10. Various printed matter designs ...

Graphic design website: szshh

Question 5: The definition of graphic design generally refers to artistry and professionalism, with "vision" as a way of communication and expression. Create and combine symbols, pictures and words in various ways for visual expression to convey ideas or information. Graphic designers may use professional skills such as typesetting, visual arts and page layout to achieve the purpose of creative planning. Graphic design can usually refer to the process of making (designing) and the final finished work.

(1) The process of processing some digitized images with some special operations.

(2) It is a comprehensive content integrating computer technology, digital technology and artistic creativity.

Definition of design: Design is an artistic creation activity based on business environment, which is different from the designer's art.. Design is a kind of work or occupation, and it is a modeling activity with aesthetic feeling, use and commemorative function.

Design is based on business and the public, and serves them, thus producing commercial value and artistic value, which is different from the appreciation range of individuals or some groups of art.

Graphic design classification

Graphic design (15 sheets) At present, the common graphic design projects can be summarized into ten categories: web design, packaging design, DM advertising design, poster design, print media advertising design, POP advertising design, sample design, book design, publication design and VI design.

basic concept

(1) graphic design

Graphic design is to express the author's thoughts in the form of pictures. Different basic graphics can be combined into patterns on the plane according to certain rules. You can also create by hand. Mainly in two-dimensional space, the boundary between the map and the ground is divided into contours to describe the image. The sense of space shown by graphic design is not a real three-dimensional space, but an illusion space formed by the visual guidance of graphics.

(B) Graphic design terminology

1. Harmony: In a narrow sense, harmonious graphic design is unity and contrast, and the two are not boring or chaotic. Broadly speaking, when judging the relationship between two or more elements or parts, the feelings and consciousness of each part are a whole coordinated relationship. 2. Contrast: also known as contrast, two elements with great qualitative or quantitative contrast are successfully arranged together, which makes people feel distinct and strong, has a sense of unity, makes the subject more distinct and works more active. 3. Symmetry: suppose a vertical line is set in the center of a graph, and the graph is divided into two equal parts, and the graphs of the left and right parts are completely equal. This is a symmetrical figure. 4. Balance: physically speaking, it refers to the weight relationship; In graphic design, it refers to the balance between distribution function and visual judgment according to the shape, size, weight, color and material of the image. 5. Proportion: refers to the quantitative relationship between parts or parts and the whole. Proportion is an important factor that constitutes the size of all units and the arrangement and combination of units in the design. 6. Center of gravity: The center of the picture is the center of vision. The change of the outline of the picture, the convergence and divergence of graphics, and the distribution of color or light and shade can all affect the visual center. 7. Sense of rhythm: sense of rhythm, with a sense of time, refers to the sense of movement generated when the same element is repeated in the composition design. 8. Rhythm: Simple unit combination and repetition tend to be monotonous in plane composition, and regularly changing images or color groups are arranged in a number ratio and equal proportion, thus generating a sense of melody of music and becoming rhythm.

(C) the elements of graphic design

1. Conceptual elements, the so-called conceptual elements, are those things that don't actually exist and can't be seen, but people's consciousness can feel them. For example, when we see a figure with sharp corners, we feel that there are some points on it and edge lines on the outline of the object. Conceptual elements include: point, line and surface. 2. Visual elements: conceptual elements will be meaningless if they are not reflected in the actual design. Conceptual elements are usually embodied by visual elements, which include the size, shape and color of graphics. 3. Relational elements: The organization and arrangement of visual elements on the screen are determined by relational elements. Including: direction, position, space, center of gravity, etc. 4. Practical elements: meaning, content, purpose and function of design. ...& gt& gt

Question 6: The value and significance of graphics in graphic design. Graphics play an important role in graphic design. Without ideal graphics, graphic design will be pale and powerless, and graphics will become the life of design. Taking the picture space as the "field" to capture graphics allows the free space consciousness to be displayed and the subject to be freely formed, which is the place where artists can display their talents, and can maximize the potential of designers and reflect the artist's personality and creative consciousness. Among the decorative patterns of colored pottery in prehistoric Machang culture, the motif of its self-contained units or many connected patterns can be regarded as the most primitive and simple expression of field consciousness in graphic design, which was conceived and designed by the ancestors of Neolithic Age to express their concept of "thunder as a drum". For building accessories, the ancients almost invariably used the appropriate model in the circular field.

So, what is the field consciousness of graphic design?

The so-called "field" refers to the basic formal structure of the picture, which is to deal with the picture space freely in an appropriate form, that is, to determine the space on the picture abstractly and variously. Such as square, oval, diamond, zigzag, line, coordinate, rhythm, color, background or any form. This field includes three elements: plane space, plane mechanics and object image (abstract and concrete). By exerting the function of plane mechanics (dynamics) and using various objects to freely combine flat space, it is the basis of "field" consciousness.

1. Planarization space is different from traditional viewpoint space, and the factual relationship between objects and images can be changed, which is not limited by scale, distance and time. It pursues the constructiveness of space itself and restores images of different time and space on the same plane, which makes the design combination of field clear and the visual impact of graphics more prominent.

In modern painting (painting works are similar to graphics in graphic design), the basic form and structure of pictures are the core of painting language, and its fundamental problem is how to freely arrange and deal with three-dimensional or even four-dimensional space on the plane of two-dimensional space. Therefore, since Cezanne's plane consciousness established the deformed picture, the plane space consciousness began to sprout, and the consciousness of dealing with the object field became more and more obvious, which became the mainstream consciousness in the development of modern painting.

This treatment of the plane space of field consciousness broadens the artist's creative thinking and creative means. For example, in Matisse's People in the Decorative Background.

Due to the setting of the background field of decorative patterns, all objects except characters tend to be flat: the wall lines in the foreground above the screen are larger; The pattern size of plants and flowerpots in the middle position is moderate; In the lower right corner of the screen, the cushion-like pattern is processed smaller, and the foreground color is drawn to a close-up view. This inverse distance relation narrows the space of the distant view, the middle view and the close view to a plane, so that the deformation of the object image is to adapt to the subjective combination of color and form in the background field of decorative patterns, and to maximize the color energy and shape energy of painting, which is Matisse's masterpiece.

2. Plane mechanics can also be said that people have certain psychological effects on various objects and images, so that they can reach a certain psychological state of connection, such as the visual psychology in which two points are on a line and three points are on a plane in geometry.

This psychological state not only strengthens the temperament of each unit image, but also makes them closely related to each other. It contains dynamic and direction indication, participates in graphic design with the same value as the object, and becomes the key link between the object and the image in graphic design, and indicates the appearance of the field on the plane.

3. The object image is the most direct undertaker of field design, and its temperament not only bears the graphics and meaning itself, but also is the organic intersection of it and the combination of plane mechanics and space, which makes the field design become concrete and practical from abstraction and a new value and ontology.

Therefore, when operating graphics, whether it is abstract symbols or concrete photos, we can freely arrange and deal with their colors and forms suitable for field consciousness. Objects in different spaces and different historical spaces can be suitable for the design combination of the field. Especially the application of computer technology in graphic design, objects in graphics can be compressed, stretched, squeezed, twisted, deformed and discolored, forming an impossible form in real society, which is different from the traditional spatial concept that people's eyes grasp the distance, color, size and instantaneous image of objects. According to Bauhaus's design thought, "the purpose of design is people, not products". To attract attention, objects can be as curious as they are ... >>

Question 7: What is graphic design? In our daily life, we often hear the word graphic design. But what does graphic design do? What does this mean?

Graphic design usually refers to the design based on printing technology, so it is also called printing design. Forms generally include poster design, frame design of books and magazines, trademark design, etc. With the development of computer network technology, web design also belongs to.

Graphic design.

With the development of computer technology and the progress of printing technology, graphic design is more and more abundant in the field of visual perception, which is correct.

Today's graphic design poses unprecedented challenges and provides a broader development space for graphic designers. Technically speaking, graphic designers should not only master traditional design tools, such as brushes, drawing pens and corresponding measuring tools, but also master modern design tools, such as computers and drawing software and related printing technology knowledge, because this kind of very efficient, high-quality and convenient tools will be widely used. Although the development of modern science and technology makes design simpler and easier, the creativity and personality of designers are still the most critical in design.

"Uneven plane" is my understanding of the picture effect in graphic design. Many people call it layout, composition, structure, sense of form … anything. I like to keep it simple. After reading a lot of good designs, I feel that designers are pursuing the "uneven" effect intentionally or unintentionally. That is, using various planar elements on planar materials (such as paper, etc.). ), we strive to stretch the visual space. Cezanne, the painter, began to try this theory a hundred years earlier than us, and it has reached the extreme. What makes me sigh is that the least commercialized and frightening artistic change a hundred years ago has become the most commercialized graphic art a hundred years later. How interesting.

This concept of space includes natural sense of space and contradictory sense of space. With the designer's hobbies, layout requirements, visual impact needs, free choice. There are not many people making a fuss now, but the skills (or elements) used by designers are regular, whether it is to express the feelings of natural space or contradiction space. There are many put together. For example: making holes; An exaggerated shadow effect;

Use very realistic and textured images; Contrastive use of physical elements and painting elements; Use the contrast effect between colors; Use the overlapping effect of lines and color bars; Use the superposition effect of words and graphics, words and words; Comparison of proportional relations between characters and so on. Due to the limitation of space, I don't want to explain in detail. In the future, we can compare the example works with the theoretical texts at a glance.

Question 8: What graphic design covers a wide range? I wonder what you want to know.

At present, common graphic design projects can be classified into ten categories:

Web page design ※

"Web Design" consists of two parts: static page design and background technology. The biggest difference between it and the traditional graphic design project is that the form finally presented to the public is not realized by printing technology, but by computer screen and multimedia. For the current graphic designers, the static page design of web pages is an essential basic quality, and the background technology is often completed with the cooperation of relevant technicians.

Packaging design ※

The so-called "packaging" refers to the general name of containers, materials and auxiliary materials used in circulation to protect commodities, facilitate storage and transportation, promote sales and facilitate use, and also refers to the business activities in which certain technical methods are applied in the process of using containers, materials and auxiliary materials to achieve the above objectives. "Packaging design" is the modeling, structural design, information transmission and decorative design of containers, materials and accessories from the perspectives of protecting goods, facilitating storage and transportation, promoting sales and convenient use, so as to beautify life and create value.

DM ad design ※

"DM" is the abbreviation of "direct mail". Refers to the advertising method sent to specific consumers by mail, which is the third largest print media after TV and newspapers. "DM" can be said to be the most common advertising form at present.

Poster design ※

"Poster" is also called "poster", and the English name is "poster", which means a placard displayed in public places. The unique artistic effect and aesthetic conditions of posters are incomparable with any other media. Most of the most representative masters in the history of design are famous for their extraordinary achievements in poster design.

Print media advertising design ※

Mainstream media include: radio, television, newspapers, magazines, outdoor, internet and so on. The main things directly related to graphic design are newspapers, magazines, outdoor and Internet, which we call print media. Broadcasting mainly depends on copywriting, and film and television mainly depends on dynamic pictures. It should be said that it includes the Internet, which we usually call multimedia. In fact, for an excellent graphic designer, the above-mentioned advertising design knowledge and skills of print media and multimedia should be possessed.

Pop advertising design ※

"POP advertising" means "point-of-purchase advertising", that is, point-of-purchase advertising or point-of-sale advertising. In short, all advertisements and promotional materials used in commercial special events to provide commodity information and promote the successful sale of commodities can be called POP advertisements.

Sample design ※

"Sample book" is actually what we usually call a brochure, also called "sample book". A "sample" is like a business card of an enterprise or unit, which can introduce the enterprise and explain the products in a systematic and detailed way. "Sample" is essential in meetings, exhibitions and sales, and it is also a common way to promote corporate image. "Model room" has the same effect as the "model room" used in real estate sales. On the surface, all kinds of sample books seem to have various items, but in fact they can be classified into these categories: image brochures, product brochures, comprehensive dormitory books with images and products, and annual reports. The purpose of "sample design" should be to highlight the theme, personalize the style, strengthen the visual effect and enhance readability.

Book design ※

Book design, also known as book binding design, refers to shaping the "body" and "appearance" of books. "Style" is the container for making books, and "appearance" is the coat for conveying the content to readers. The content of books is to form a perfect unity of "body" and "appearance" through decoration, and form a readable book.

Publication design ※

Compared with books, publications have many similarities in structure. As far as content is concerned, books generally have only one center, while publications often have multiple centers, which are the body of multiple columns, that is, warehouses. If the book is compared to a wise man who knows everything, then the publication is a beauty with heavy makeup, and the image point is that the publication is a book with makeup. The purpose of "publication design" is >>