What online education should really do

There are 4 problems that need to be solved if you want to do online education:

1. Course/tutor resources

2. Delivery platform

3. Getting traffic

4. .Retention and conversion

一、Course / instructor resources

Can be their own faculty to record the course, can also be a contracted instructor to buy out the course, the production of the course is not much to say, in short, you have to have a class in order to sell the class.

Two, teaching platform

1, third-party platform: bring their own traffic, but new organizations are difficult to get traffic, the platform is to support the head, in addition to counting on you to have a great teacher to bring their own traffic to the platform. However, the benefits of the third-party platform is free to enter, according to the course sales draw, suitable for the initial start-up funds are not enough institutions and lecturers. However, the part of their own earning to share out a lot of, do big after the platform management constraints, the pros and cons can be balanced on your own.

2, self-built platform: their own team to build an online teaching platform, then suitable for mature online education institutions, because the cost is very high, to the team to open the salary and so on. Then small and medium-sized institutions and individual lecturer team can choose a third-party service provider to build a teaching platform, low-cost, no drawbacks, and a professional team to ensure that the platform upgrade and maintenance, suitable for start-up educational institutions and individual lecturers, the later development of a customized buyout system, and the cost of trial and error is low.

Three, get traffic

1, paid traffic

Bidding, information flow, paid soft text, paid short video ads and so on. For example, 51talk are smashed TV ads, implanted variety shows, ape tutoring in the jittery tone to do a paid promotion of 9 yuan low-cost course diversion to get customers.

2, free flow

Self-built self-media matrix promotion, public number / community fission promotion, Zhihu Douban jittery promotion. This piece can look at the New Oriental, Xuezhi Si their public number, community enrollment is how to play.

The flow of this piece of each point has a more detailed and deeper things, not much to say here, to do if you need to specialize in spending effort to study and practice.

Four, retention and conversion

After getting the traffic we have to do is to ensure that the retention and conversion, otherwise we can not continue to cash.

1, retention can be through the continuous content output, community card and other teaching services to retain students

2, the conversion is to see the effect of the course, the charm of the lecturer, the course consultant tactics plus marketing strategy to achieve

Retention and conversion rely on the quality of teaching and service, the essence of online education is also education, the course system, faculty can not keep up with the words of the traffic will be difficult to convert to retention. The traffic is also difficult to transform the retention.

Want to do a good job of online education in the above four aspects should be done in order to achieve results.