How to do this e-commerce exercise? Schoolboys.

Suppose I start a business selling traditional pastries and choose Lotus Flower Cake for marketing analysis.

Market Positioning: Our Lotus Flower Cake is positioned in the middle and high-end consumers who like traditional food and pursue a high quality of life. This part of the population is mainly concentrated in the 30-50 years old young and middle-aged, both men and women, have a certain income base, and well educated. They pay attention to the quality of life and are willing to pay for high-quality and distinctive products.

Merchandise Selling Points and Unique Selling Points:

Our Lotus Flower Crisp is based on traditional craftsmanship, and innovated by combining with the taste demands of modern people. Our Lotus Flower Crisp not only tastes fresh and delicious, but also rich in nutritious elements, such as natural ingredients and no added preservatives.

Unique Selling Point: Our Lotus Flower Crisp is made with a unique production process, and each process is under strict quality control to ensure that every consumer can taste the best flavor. Meanwhile, our Lotus Flower Crisp is beautifully shaped like a blooming lotus flower, which has high ornamental value.

Off-site media marketing and promotion:

We will market and promote our products through a variety of off-site media, including social media, blogs, and short video platforms.

1) Social media: We will promote through social media platforms such as WeChat, Weibo, Xiaohongshu, Shake, etc. We will regularly publish product information, production process, user reviews and other content to increase users' understanding and trust of our products.

2) Weibo: We will invite professional food bloggers to experience our products and write review articles, and through their word-of-mouth communication, we will increase the popularity and reputation of our products.

3) Short video platform: We will produce short videos of the product production process, product tasting, etc., to attract more consumers' attention and interest through vivid visual effects. At the same time, we can also sell live on the short video platform, directly interacting with consumers, answering their questions and increasing the willingness to buy.

In addition, we can also cooperate with other brands and merchants to conduct joint promotion activities. For example, we can cooperate with some high-end restaurants, gift stores, etc., to promote our lotus crisps as a specialty product. This will not only increase our brand awareness, but also expand more sales channels.