What are the reasons for the transformation and upgrading of private enterprises under the background of internet plus?

In recent years, the development speed of the Internet is obvious to all, and more and more traditional enterprises are beginning to seek another better way to survive and develop. So, how do traditional enterprises break through and turn the situation around? Where should e-commerce companies go? How should enterprises turn the corner? What "innovations" should the Internet adopt?

Viewpoint 1: The transformation of traditional enterprises is imminent.

With the arrival of Industry 4.0, it has brought a good opportunity for traditional enterprises to transform. Experts said that at present, China has overcapacity and the products of traditional enterprises are unsalable. However, the development of Internet in China is second only to that in the United States. Traditional enterprises should integrate information technology into industry, connect products, broaden product channels and improve sales level. Now both Guangzhou and Shenzhen have supporting parts of core resources based on WeChat, which will provide a benchmark for the transformation of traditional enterprises.

Viewpoint 2: Localization 020 is the trend.

Uber is the most typical representative of localized 020. It is not only a taxi software, but also a social platform, which may be a diversified service platform in the future. In today's society, the development model of single factor can no longer meet the needs of the times. Like Uber, people can find CEOs, nannies, bands and others through it. Its appearance has subverted the entire taxi industry, and the price of taxi licenses in Tianjin has dropped by 2/3. On July 1 day, Uber announced the establishment of an independent enterprise in China, aiming at further localization.

Viewpoint 3: Product personification

Times are different, and thoughts are different. At present, the era we live in is dominated by post-80s and post-90s consumers. Experts explained that their consumption views and values were different from those of people in the 1960s and 1970s. They didn't go through the Cultural Revolution and didn't go hungry. They are still young and like new and interesting things. Therefore, enterprises must give products humanistic care. Now the Internet is not selling products, but you (enterprise), which is the so-called fan economy. Enterprises must think about what they want and what they want from the perspective of fans. Without fans, e-commerce will die; Without ecology, 020 can't live.

Tang Yan, founder of Momo. According to legend, he originally created Momo in order to pick up girls better, and he could pick up girls in a short distance without feeling humiliated because he was rejected. However, because Momo is endowed with a "sexual" characteristic, Momo has become the first choice of many young people, which is the embodiment of the humanistic spirit of products.

Viewpoint 4: The road of "innovation" of the Internet

The core of Internet innovation-building four major operating departments: capital, products, content and fans. With the development of the times, the way of communication on the Internet should be as suitable as possible to users' tastes and must be loved by users. Enterprises can't be single and conservative, don't think about change. Otherwise, just like Nokia, they will fall from the altar and disappear from the rivers and lakes. They must adapt to change and seek better development in the process of change.