Theoretical Support of Imitation Graphics-Organization of Graphic Creativity

first, the shape and characteristics of graphics

1. The shape of graphics

(1) The shape of graphics: There are two shapes of graphics. One is orthomorphic and negative form; The other is the borrowing form of form and form. The former is used by the * * * of the contour line and implies two different meanings in the line shape. The * * * graphic is a kind of contradictory manifestation of "mutual unity and mutual exclusion", creating a special physical organism, which belongs to the "pun intended" graphic.

(2) Graphic features: there are lines or shapes formed by lines. The relationship between the positive and negative forms and the polymorphic forms formed by the two biological forms is complete and independent, interdependent and equally important. The relationship between positive and negative shapes is actually the relationship between "map" and "ground". Graphics and background appear alternately, and the same part can be regarded as the graphics of more than two objects. The relationship used by polymorphic * * * is actually the borrowing relationship of shape.

(3) Configuration means:

Configuration means 1: The contour line of the crop shape A makes it the contour line of the object shape B at the same time, and the shape A and the shape B borrow each other, which forms the remarkable feature of the * * * figure-* * line.

Configuration means 2: The contour line of the crop shape A makes part of the image of the shape A also constitute part of the image of the shape B or even the shape C, forming a clever overall combination, that is, forming another remarkable feature of the * * * shape.

(4) the expression of creative characteristics: the key to expression depends on the designer's own sense of "shape". We should be able to see the negative shape of this orthomorphism in an instant, and judge the clue of the change of the negative shape and the combination of the orthomorphism and it; We should consciously discover the pragmatic relationship of "form" and use this relationship to transform the original image into a new one.

2. Transpose graphics

(1) Graphic form: The basic features of the original graphics are maintained in the form of transposing graphics, and a part of the original object shape is replaced by other similar shapes. Although the structural relationship in the object shape does not change, the appearance of the combined graphics is completely new because of the sublimation of meaning brought by the replacement of shapes.

(2) Graphic features: The function of the transposed graphic and the transposed shape leads to the absurdity of "being arrogant and arrogant" in logic. At the same time, the absurdity and strange connection of substitutes change the shape of the graphic itself, resulting in the transformation of "meaning", but the visual effect has not lost its meaning.

(3) Configuration means: In creativity, the common method is to replace a part of one object with a part of another object, or transplant the whole of one object to a part of another object. No matter whether a partial shape or a whole shape is used as a substitute, the original shape that is replaced can only be partially replaced. When things are transposed, we should pay attention to finding the functional connection and shape approximation between things A and B.

(4) the expression of creative characteristics: the expression of creative characteristics is abnormal by the exchange of images with similar "shape" but different "meaning". The expression of creative characteristics is abnormal by the mutual substitution of animate images and inanimate images. The expression of creative characteristics shows abnormality by breaking or disconnecting, opening, cutting, and showing the difference between internal image and common sense. The expression of creative characteristics is to block the same object shape and make it appear abnormal inside and outside, back and forth or up and down.

3. Compound graphics

(1) Graphic form: Compound is synthesis. The compound form is a combination of multiple parts. The purpose of compound graphics is to reflect the general and represent the general with individuals, and to concentrate the advantages of a number of images, and to create a typical and idealized graphic as much as possible by means of synthesis.

(2) graphic characteristics: an image with basic graphics, but its structure is mostly or completely replaced by other graphics, or it can be regarded as an image that fills the basic graphics with other graphics.

(3) Configuration means: the basic figure is determined according to the creative theme, which is often based on the conventional object image, and then other objects are selected to be arranged in its outline and image according to the physiological structure or image of the conventional object image and the relationship between light and shadow; Or use the selected object image to replace the structure of the conventional object image.

(4) the expression of creative characteristics: the expression of creative characteristics is embodied in a picture with many shapes, and there are pictures in the picture.

4. Paradoxical graphics

(1) Graphic form: It presents a contradictory and counterintuitive graphic form. The structure and relationship of matter-shape that can't appear in life are constructed together, showing a new illogical connection, thus breaking through the limitations of the original matter-shape and generating new meanings.

(2) Graphic features: The meaning hidden in the depth of the object shape is revealed through irrelevant or seemingly absurd accidental combination in showing surprise and re-understanding the object shape. Give people an absurd and unreasonable visual effect, and convince people of such absurdity.

(3) Configuration means:

Configuration means 1: Abnormal deformation of the objective object shape, or enlargement and reduction of the volume cause contrast, or dislocation in common sense, or changes in physiological structure and natural laws.

configuration means 2: make the ordered state of objective objects into disorder, or add images, or change the direction of movement, or make disorderly connections.

(4) The expression of creative characteristics

Paradox: the familiar, reasonable and fixed order in life is destroyed by changing the image, and the form in life is absurd and unreasonable, so as to deepen the absurd impression.

Complementarity: Let two shapes complement each other, and one shape completes part of the other's shape, showing contradictory conflicts. Also known as contradiction, this is a form of contradiction.

self-compensation: using a part of one's own image to complete a certain part of one's own image, resulting in self-contradictory interest. This is another form of contradiction.

5. contradiction space graphics

(1) Graphic form: it mainly shows the contradiction of visual space. Show an ambiguous visual effect. This kind of space can only be formed on a two-dimensional plane, which can be expressed and recognized, but it can't be really completed. It is a combination of objects and shapes that can be viewed from various angles by using the principle of vision to create special spatial relations.

(2) graphic features: a graphic exists in two or more spaces at the same time. The image space it shows gives people strangeness and uncertainty. On the whole, it is absurd and impossible, and from different perspectives, its various forms of * * * relationship is seamless. This kind of spatial expression has changed the connection law of space, and made the original static and real object image produce the effect of spatial change from front to back, up and down, thus making the viewer's judgment out of control and into a confused state.

(3) Configuration means: The alternate change of visual cognitive state is used to show the double-valued illusion effect of front or back, or convex or concave through lines, light and shade and overlapping. Using perspective principle and multi-viewpoint configuration means, different spatial concepts coexist in the same spatial graph, thus showing the contradiction of the space represented by the graph.

(4) the expression of creative characteristics: the combination that violates the normal concept of space produces the impression of contradiction space, and at the same time, it also produces new forms and new concepts. The expression of creative characteristics is to make graphics produce concrete and abstract, subjective and objective surreal artistic conception through multi-viewpoint graphic characteristics. 1. the organization of imitating graphics

(1) copying graphics: refers to the use of ready-made objects, which are combined into the shape of another object by imitating and changing the shape of the image, and give it the meaning of life, so that the meanings of the two can be connected. Copying graphics show more humorous and peculiar images, which is a special change under the conventional concept. The root of copying graphics is replacement.

(2) Phantom figure: It is a figure that uses the projection of an objective object under the action of light, and forms a special visual language with the change of shadow, which is more meaningful than simple projection. The shadow produced by light irradiation in life is replaced by a new visual image, which makes it present a different counterpart from the original object. Attention should be paid to the composition of shadow: first, it needs accurate shape; Second, the image shape should be concise; The third is to make the image reflect creativity. That is, the description of objective objects is "painting dragons" and the performance of shadows is "finishing touch".

(3) Imitation pattern: A new and special object shape is obtained by replacing the conventional object shape with an object shape that is different from the original object shape (but retains the characteristics of the original object shape). Imitation knot graphics have irreplaceable particularity in visual communication. What is impossible in routine can be realized through two-dimensional plane, which is a kind of thinking that breaks the conventional concept.

2. Organization of assembled graphics

(1) Scattered graphics: combining objects, characters, decorations, etc. in a way that breaks the space and timeliness, so that all parts become an organic whole. The organization of scattered graphics is similar to the "scattered perspective" layout of Chinese painting to some extent. In the scattered graph, one kind of object shape can be given priority, and all objects can be placed in the same important position, without strictly dividing the master-slave relationship of objects.

(2) Value-added graphics: Value-added graphics are the repeated addition of some images or the whole of conventional shapes; Or arrange the shapes moved into other shapes, and clarify the transformation relationship between the parts. Due to the increase in quantity and repetition of shapes, value-added graphics completely get rid of the objective physical shapes in reality, giving people a visual sense of repetition; Only when conscious addition or repetition causes a special appeal relationship can the emphasis on a certain element be expressed.

3. Decompose the organization of the graph

(1) Break the graph: the shape of an object that cannot be interrupted in an abnormal state in life is configured by breaking, tearing or separating, and its torn and broken state is shocking, conveying a novel concept. When constructing, first determine a complete image, and then divide it into several segments or blocks according to its creative purpose. Some blocks can be made into images that are consistent with the original graphic content, but have different viewpoints. (2) Mosaic graphics: make use of other shapes to make them present the image of new shapes. It is a mixture of various shapes, and it is also a heterogeneous isomorphic relationship. Placement graphics pay attention to the combination of shapes, and only need to maintain part of the image of the main object shape, and the image characteristics of other placement shapes are not limited to the similarity with the main object shape. The function of mosaic shape is to add and replace the main object shape, some of which are similar to transposition graphics. However, it emphasizes the variation of the overall image more than the transposition figure, and the splicing shapes used for substitution can be many kinds, and the parts can also be added without following the structure of the main object shape.

4, the organization of variant graphics

(1) variant graphics: variant graphics refer to the variation and evolution of shapes caused by the extension of object shapes. Various different shapes are transformed from one shape to another by gradual change, and an intermediary is found between the starting shape and the ending shape, which is displayed as a whole to form a new figure. In configuration, the starting figure and the ending figure are determined first, then the middle element figure of the two figures is found and created, and the middle element figure is connected with the starting figure and the ending figure respectively, and another element in the middle of the process is obtained.

(2) dimensional variable graphics: dimensional variable graphics are graphics that borrow two-dimensional visual space to create the concept of three-dimensional visual space. It can make two-dimensional objects three-dimensional, and it can also make three-dimensional objects two-dimensional. Produce a vertically staggered three-dimensional visual effect. Confuse two-dimensional and three-dimensional space, also known as mixed-dimensional graphics. In configuration, the transformation and combination of two-dimensional space and three-dimensional space make the normal spatial relationship disintegrated. The variable graphics construct an interesting world with spatial variation. 1 preparation stage

(1) theme selection and comparison: choose the theme according to the theme.

(2) collection, organization and arrangement of materials: when the theme of the theme is determined, relevant materials should be collected as much as possible, and materials that have little to do with this design can also be widely collected as spare or standby materials.

2. Analysis stage

(1) Start the thinking program for the selected topic, and analyze the usability of the materials

(2) Analyze various reasons that may restrict creativity according to the thinking program

3. Positioning stage

(1) Strategic orientation: What idea should the designer's creativity convey to the viewer? What does the designer use to position the graphics? How do designers locate graphic connotation? What kind of configuration method is suitable for the content of creativity ... constitutes the focus of this stage.

(2) Orientation of connotation: The creativity of graphics conveys information by its connotation. Before graphic design, the connotation of this creativity must be clear, that is, the visual image of the graphic and the content to be expressed; Whether the design graphics and creativity are consistent; How to embody symbolic semantics in graphics.

4. Decision stage

On the basis of analysis and clear positioning, select the most innovative ideas that can accurately convey creativity and establish unique and novel creative means.

5. stage of performance and production

(1) means of performance: the means of performance should be consistent with creativity, and the second is to deepen the original creativity rather than weaken the quality of creativity.

(2) Drawing scheme: In this stage, it is especially proposed to draw more variant drafts by using the configuration principle and organization method of graphic creativity. Then select some drawings with great visual power, integrate the advantages of various possible schemes, make trade-offs and modifications, and complete the final decision.

(3) Production: Different productions have different picture effects, and the quality of production skills is directly related to the quality of works. In the production, we should give full consideration to the drawing tools, materials, forms and techniques of imaging means.