Market background of new media and information network

1, the Internet has changed the survival pattern of traditional media, traditional media gradually to the new media direction of transformation, new media talent has become a media organization "hot commodities".

The Internet has changed the media's mode of production and form of existence, newspapers gradually to the network version, cell phone version of the transformation, and even appeared the trend of "newspaper extinction", radio, television is no longer fixed in the traditional frequency and channel, but the creation of a network of radio, network television. The arrangement and production of news programs have completely entered the network era, the development of new media driven by media technology has penetrated into every nerve of the media, the network has gradually become the main channel for collecting, disseminating and consuming information, and the Internet has changed people's lifestyles, habits and ways of thinking, integrating the advanced components of the traditional media while promoting the new media with modern communication technology has become the direction and trend of news dissemination in the information age. The development direction of news dissemination and dissemination philosophy in the information age, new media talent has become the media organization's new favorite of the times.

2, the new media communication talent is the information age at all levels of the organization's shortage of talent, the market gap is very large.

Information is also a productive force, information dissemination is the key strategy for any organization to maintain normal operation, construct government image, expand its own visibility, and expand the scope of business. The original publicity department has been unable to meet the needs of modern information dissemination, publicity department rely on the original concealment, deception, blocking, pressure not only did not block the information, on the contrary, affects the social image of the unit. But most of the existing publicity and public relations organs are stuck in the traditional media concept, the lack of new media talents who make full use of modern communication technology. Due to the lack of synchronization between the professional settings of universities and economic development and market changes, it has led to the lag in the training of new media professionals. The opening of new media majors is a wise move in accordance with the structural adjustment of the talent market.

3, with the deepening of economic globalization, the development of enterprises of all kinds of ownership, especially the deepening of multinational corporations to promote the accurate, rapid and comprehensive dissemination of comprehensive information in the company's economic value embodied more and more prominent, the demand for comprehensive information personnel has become an imperative for the development of enterprises.

New media talent has become the company's enterprise "factors of production", not in the traditional sense of advertising and publicity, but involves the company's products, services, consumer groups, organizational structure, the social environment and other elements of the consideration of the integrated elements, the use of modern communication technology, research, analysis, research, and put forward for the future of the company's scientific planning has become the company's competition. Scientific planning has become the company's "intangible assets" of corporate competition.

4, the traditional journalism and communication training mode of higher education has been unable to meet the new needs of the times and social development, adjusting the mode of training of journalism and communication education in colleges and universities has been a general trend.

China's journalism and communication education started late, the training method is uneven, follow the trend, imitation, sloppy more, innovation, distinctive, intensive less, resulting in China's journalism and communication personnel training mode and pattern of serious imbalance, especially some medium-sized colleges and universities "assembly" training mode, resulting in the news and communication personnel of the "assembly" mode, resulting in the "news and communication". In particular, the "assembling" training mode of some medium-sized colleges and universities has led to the "seedling-raising" production of journalism and communication talents, which has laid a hidden danger for the in-depth development of journalism and communication talents at the same time of meeting the needs of journalism and communication talents at that time. How to adjust and integrate the training mode and curriculum of the original journalism and communication majors, so that the journalism and communication talents cultivated by the university can adapt to and meet the needs of social and economic development has become the key to the successful transformation of universities, and journalism and communication is one of the disciplines with the most significant changes. Although new media communication still belongs to the scope of journalism and communication in the general direction, the main framework of its disciplinary settings, the way of training talents, and the new technology components included in the curriculum are very different compared with the past. New media communication specialization focuses on talent innovation, comprehensiveness, technology, practice, plasticity, new media itself means that the professional setup is an open disciplinary system, the integration of the latest achievements of modern communication, keep pace with the times, social development, and timely development of new theories.