How to do bar marketing?

The internal marketing of the bar mainly includes the internal marking and printing of important notices, wine lists, sales promotion varieties of introduction; staff's personal sales promotion, verbal publicity; decorations and lighting; the mood of the service staff and the atmosphere of the bar; the color, aroma and taste of the drinks and food, and so on. The internal marketing work starts as soon as the guest enters the door. It is very important to let the guest stay and consume on his own initiative after he comes in. The beautiful appearance of the service staff, lovely smile, friendly wait active and enthusiastic service is essential to retain guests. At the same time, the bar's environment and atmosphere also sway the guests to stay. Guests sit down, effective marketing tools and rich oriented language publicity is the key to how much guests consume. When the guests left the seat, the waiter gave the guests a reduced sample of the wine list or a small handkerchief, a lighter, a box of matches, of course, this is printed above the bar's address and phone number, please guests as a souvenir, welcome to its next patronage or forward to his friends.

Additionally, display is also a means of internal marketing. Displays can be placed in a display case at the bar, in a glass window facing the street, on a table at the entrance to the bar or restaurant, or in any decorative corner of the room. The presence of display art is undoubtedly a silent temptation to the guests, and plays an equally good promotional role.

Internal marketing there is another can not be ignored, that is, the design and decoration of the bar, that is, the bar from the outside to see whether it can be stopped? Does the environment and atmosphere inside make people feel comfortable and friendly? Generally speaking, dizzying and blinding lights will not give people a good impression, while strange matching and strong contrasting colors may not bring much good effect. Therefore, the bar in the design and decoration, be sure to ask the insiders, experts, never to save a small expenditure and destroy the whole big picture.

Proven internal marketing can produce a variety of benign effects:

1. save the cost of external marketing campaigns;

2. higher revenues from the same number of guests;

3. higher profit margins;

4. higher sales of related products and services;

5. more satisfactory, efficient employees.

Success in internal marketing can double the size of your business. One astute manager put it this way, "It's almost sinful not to advertise to your existing guests." Therefore, we must not miss this opportunity, this opportunity can simultaneously create a triple opportunity for us: one, so that the guests in the bar during their stay to maximize consumption; secondly, to invite them to come back; thirdly, please ask them to promote our drinks and service on behalf of the mouth

one, to the menu to assist in the sale of wine

Designing the menu would have been a big deal, but no matter how the form of the menu How, can be attached to it some information about the sale of wine. Because the menu is actually an advertisement for the kitchen, everyone who comes into the restaurant will want to see it, but not everyone will want to see the wine list.

The easiest way to do this is to attach a small square to the menu that lists the names and prices of several wines and adds an inviting phrase: "Would you like to see our wine list?" The best place for this is in the center of a page, preferably in front of the entrée list.

Another way is to clip on a sheet of paper with a few wines or a few specials, such as weekly reds and whites, or a selection of good wines by the glass.

These two methods work well for restaurants where wine is the primary beverage. Promotions in this way should emphasize only one or two wines, and must include all three of the following: (1) what it is, (2) why customers will like it, and (3) how much it costs.

In the luxury restaurant menu are more elaborate, often take some special name for the main dish, but also with a simple description, the description of the next usually have a line of advice to the customer to recommend a certain kind of wine to go with the dish, in order to simplify the process of ordering wine.

Second, the wine list marketing

(a) wine list should be categorized, so that customers can access and choose

If the majority of customers are not too familiar with the wine, in each category or each small category before the attached description, which can help customers choose the wine they need.

(2) Prepare several different wine lists

Restaurants that stock a wide range of wines usually have two different wine lists, a general wine list and a "VIP wine list". The former is placed on every table and usually stays there throughout the meal. The latter is displayed only when the customer requests it, or when he cannot find a drink on the general wine list.

(C) Watch for Spelling Errors

Be careful not to misspell the name of the wine and the name of the brewery, or to misclassify the wines, and proofread them carefully before printing, so that they will not be challenged by the customer at a later date.

Efforts are made to draw the customer's attention to a few special wines that will help stimulate consumption. The most common method is to select a few wines from the existing wine list to enhance the promotion. However, increasing customer awareness of the wines is the long-term solution.

Three, good wine on the price of a glass

Providing two to six different price points of wine by the glass sales, which has become a popular sales method. It attracts customers to try new wines, and it also responds to the current demand for moderation in drinking.

4 Weekly or monthly drinks

More and more bars are offering daily or weekly specials. These specials, like wine by the glass, can entice customers to try new wines on the list, as well as promote great wines that didn't sell as well.

Five Employee Promotions

Every employee is a salesperson, and their appearance, service, and work ethic is an invisible sales pitch for the bar's products.

The good atmosphere of the bar is also conducive to the promotion of drinks. If you are concerned about the performance, diligently checking the clear put, but the bartender appearance is not correct, then all efforts are in vain. Therefore, the bar bartender to pay attention to personal hygiene and appearance.

Sixth, bottle marketing

Bar guests on the visit, he can taste or drink leftover wine bottles hung with its "name" of the sign, and then the bottles will be displayed in the liquor cabinet. The wine will be displayed in the wine cabinet. The wine will reflect the status of the guest. When the guests patronize again, it is likely to come with friends to "revisit", "old bottles and then drink". This is one of the best ways to make full use of the guests to show off the psychology of sales promotion. Various types of famous wine set up the more, the more famous the bar.

Seven, knowledge-based services

In the bar with newspapers, magazines, books, etc., so that guests can read, or play foreign language news, English conversation and other programs, or will be set up as a library meaning bar.

Eight, free tasting

The bar introduced new varieties, in order to allow customers to have a quicker understanding of its one of the most effective way is to give customers a free taste of the customer 'customers do not spend money in the case of tasting products, they will be very happy to look for the advantages of the product. Also be happy to publicize your products for free.

Nine, prize sales

The use of incentives to promote bar sales. Guests on the one hand, you can hope for luck, on the other hand, even if you do not get the prize is also considered a form of entertainment.

X. Give small gifts:

Some bars take to each customer to give small gifts to contact feelings. A napkin, a stirring stick, a ballpoint pen, printed on the bar address, telephone matchboxes, lighters, handkerchiefs, etc. can be used as a small gift to customers, can play a good role.

Eleven, discount gift

The bar to the customer gift card, customers with the card can enjoy the discount price. This is also essentially a way to give away concessions.

Take the initiative to find a suitable reason for discounts, give customers a face. The customer's small profit can be satisfied in your place, he is likely to come back, while making big money is the bar.

Twelve brochures

The main purpose of designing and producing brochures is to provide customers with information about the bar facilities and wine service.

The brochure should generally include the following:

l the name of the restaurant and bar and the relevant identification number;

2 a brief introduction;

3 the address;

4 indicate the transportation routes,

5 the telephone number,

6 if the customer needs more information, which department or who should be contacted.

Marketing means and methods are many, in addition to daily external marketing and internal marketing, in the holidays and each special day, we should also seize the opportunity to plan the appropriate time to make some special marketing. For example: August days can engage in a "Summer Ice Cream Festival" activities. During this period, children, students half price, each child can bring an adult, the same; the implementation of preferential policies. In addition, it is important to point out that the special promotion is not necessarily a discount or the gift, as long as it is something different on the line.

In short, don't miss the obvious. Holidays are an opportunity for people to come down from their busy, laborious jobs and look forward to complete relaxation and rest. If you do a good job of specializing in holidays, you can sometimes make more money in a day than you would in a week.

Nowadays. Some bars and leisure venues are competing to launch a "happy hour" promotional activities, in order to supply certain products and services at a special price during the slower hours of the business, to increase service receipts, improve visibility, and promote the popularity of the effect of more prosperous. For example, between 3:00 and 5:00 p.m., the implementation of the strategy of buy one get one free, no matter which product you buy a few of the same product at the same time. There are many examples of marketing methods such as these, but there is one principle that should never be forgotten: never do any losing sales.

What should be emphasized is that effective sales promotion can not be intermittent, must be regular, solid, continuous and repeated. Only then can you achieve snowballing results