Why is it difficult for "antique" traditional enterprises to make money on the Internet?

It's not that easy to make money online. Traditional "antique" enterprises often can't understand the dazzling business model and can't keep up with the pace of change.

There are so many new enterprises that will make flowers to attract consumers' hearts, so even if they switch to the Internet and follow suit, it is difficult to make money.

This incident puzzled traditional entrepreneurs. They can't help asking those internet experts. A few years ago, it was said that offline stores were dead, and traditional enterprises would die if they didn't embrace the Internet. But the actual market situation shows that the offline stores of foreign fast fashion brands are living well.

Some traditional enterprises can't wait to listen to the call to embrace the Internet, but they have become lifeless. The collapse of Yishuier also proves this point in some ways. What's the mystery?

The current business model is dazzling, not only the old entrepreneurs born in the 1960s and 1970s can't understand it, but also the new entrepreneurs born in the 1980s can be described as old-fashioned and can't keep up with the times. Entrepreneurs born in the 1990s are complacent and seem to have mastered the truth of contemporary commercial society.

But in fact, the right to speak in this era is still in the antiques of the post-60 s and post-70 s. Although they seem to be behind the times, they are very stable. Doing business will never change. The failure to transfer the network is temporary, and they will fight their way out again in the commercial war.

The development of the Internet has made many impossible things possible and given many enterprises new opportunities. "Old brand" traditional enterprises have been strong in shopping malls for so long. Being a century-old shop is also very good. Therefore, although they have encountered some setbacks in their internet attempts, they will get better and better with the entry of fresh blood.