From carrying people to hauling goods, the drop officially "killed" the freight market

This reporter? Jin Xiaoyu

Yesterday, the official WeChat public number of the drop trip officially released the news, from June 23, its new service plate "drop freight" will be officially online, the first batch of cities for the operation of Chengdu and Hangzhou. At that time, consumers only need to through the drop travel client "freight" page, you can call the same city freight service. The rumors of DDT's entry into the freight market have finally come to fruition.

Figure source: DDT

In fact, as early as mid-April this year, DDT's Beijing Xiaogang Science and Technology Co. ". Tianyecha data show that the legal representatives of the two new companies are all general manager of the drip chauffeur division Zhao Hui, registered capital are 100 million yuan, the scope of business includes road freight transport (network freight); transport cargo packing services; domestic freight transport agency; general cargo warehousing services and so on.

Figure source: Tianyecha

May 12, drip freight launched WeChat service number, and on the 18th began in Hangzhou and Chengdu to officially recruit drivers. The recruitment date is one month, and those who register first will be exempt from paying the platform service fee for 30 days.

June 8, drop trip APP top navigation bar quietly appeared in the "freight" label, and synchronized on-line "open city call when" activities, the user can be in Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou and other 10 cities. Users can choose one of 10 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, etc., where they want to be the first to launch the service.

Photo: DDT

"We have selected Hangzhou and Chengdu as the first cities for trial operation after a comprehensive evaluation with reference to the results of user voting and the enrollment of drivers in each city. After the recruitment was opened, *** received more than 20,000 applications from freight drivers in the two cities. At present, the recruitment of freight drivers and offline training work is in full swing." The official response of DDT said.

The reporter searched and found that a participation in the drip freight training of Hangzhou driver "Xiao Zhou" in the network broke the news that the drip freight driver client from June 16th can be logged on the trial operation. But the first batch of logging in the number of drivers have restrictions, because the trial period is not a lot of orders, if the driver at once all on the line, the order is not enough to share, easy to hit the driver enthusiasm. DDT Freight hopes that the amount of orders and the amount of drivers to form a dynamic balance.

Source: video screenshot

According to Zhou, many of the drivers who switched to DDT Freight in the early days were drivers from the original Cargo Lala. In order to seize more driver resources, the price strategy and subsidy strategy set by DDT Freight at the initial stage are very attractive.

Price, no matter what type of car, dropshipping freight starting price is cheaper than cargo Lala two dollars, after the price per kilometer and cargo Lala flat. The subsidy is "very big", including: drivers such as cargo Lala fine of 200 yuan, the drop freight is subsidized 200 yuan; subsidies per single driver ranging from 10 to 20 yuan; a day to complete the two single subsidies of 100 yuan; a day online 8 hours, the system did not send a single, the driver did not grab a single, the subsidy of 100 yuan; to complete the single task to get additional rewards; the car body is the same as the single task. Single task to obtain additional rewards; car body advertising monthly subsidies of 200 yuan; to the drop designated locations such as single, subsidize the driver's parking fees and breakfast and so on.

"In short, there is a single earn money, no single also earn money, just more money less money. Just do not know such a subsidy can be maintained until when." Zhou said. There are a lot of drivers like Zhou in the social media expressed concern about the burning money subsidies, and when the subsidies recede, the platform began a price war, injured drivers.

The reporter noted that, from the point of view of the category of models recruited by DDT, the models currently open to join the small surface, medium surface, small flatbed, medium flatbed, 4.2 meters trucks and so on. At present, the city freight market has many players, such as cargo pulling, fast dog taxi, moving help, full help. And is the network car industry "giant" of the drop, why also want to enter a brand new market segment that they are not familiar with?

Drop insiders told reporters that after eight years of development, from transporting people to transporting things, drops hope to build A point to B point of the ultimate efficiency of the transportation network. At present, the drop has built a highly efficient and intelligent transportation service network, hoping to "transport people" experience and advanced algorithmic technology accumulated on the net car and other products, as well as the deep accumulation of product technology and synergistic effect, applied to the field of freight transportation in the same city.

According to the 2019 China Intercity Freight Industry Research Report released by market research organization Avery Consulting, the intercity freight market has also ushered in a golden period of development against the backdrop of stable growth in the logistics industry. In recent years, the scale growth rate has been floating changes, but the overall trend is still rising, the next 3-5 years is expected to still maintain a growth rate of 5-7%, in 2020 will be the market size will exceed one trillion dollars. At the same time, the sandy market demand and the local brand led to the short term still can not appear in the market with absolute leadership of the giant, so the upgrade space is considerable.

Figure source: Avery Consulting

Pan Helin, executive director of the Digital Economy Research Institute of Zhongnan University of Economics and Law, believes that the drop is a new entrant in the field of inter-city freight transport, and may not be rich in experience, but the drop's previous experience with the product and technical algorithms are better than the previous one, especially the scale advantage will bring synergistic effect to the new business, which is the biggest advantage of the drop to enter the market of the inter-city freight transport.

After experiencing rapid growth in recent years, China's net car user scale growth has slowed significantly. And freight or is the next drop as a new business growth point, has a huge user growth imagination space. In March this year, drops also in the epidemic during the trial water errand business, is also to tap the potential for new user growth.

Drop official told reporters that the drop of freight will wait to polish the product and service, and then consider the next step to open the city plan.

In any case, the gun has been fired, the freight market will usher in another melee.

This article comes from the author of the automobile home car, does not represent the views of the automobile home position.