Hainan Vocational and Technical College majors are

Hainan Vocational and Technical College majors are: e-commerce, marketing, artificial intelligence technology applications.

1, e-commerce.

E-commerce is a general higher education undergraduate program, belonging to the e-commerce category. The professional training with management, economics, law, computers, e-commerce and other aspects of knowledge, with humanistic spirit, scientific literacy and integrity of the quality of enterprises and institutions can be engaged in web site web page design, web site construction and maintenance, marketing planning of enterprise goods and services, customer relationship management, e-commerce project management, e-commerce activities such as planning and operation of the work of the applied, composite talents.

With the rapid development of e-commerce and e-commerce talent demand rise, to college or university as the unit of e-commerce education has been launched. At first the experimental education mostly take the form of public *** elective, professional elective courses, there are also a few schools in the senior year of undergraduate e-commerce direction or e-commerce class.

2, marketing.

Marketing, also known as marketing, marketing or marketing, mainly refers to the marketers to carry out business activities for the market, the process of sales behavior. It is in the creation, communication, dissemination and exchange of products, for customers, clients, partners and society as a whole to bring economic value to the activities, processes and systems.MBA, EMBA and other classic business management courses will be included in the marketing as an important module of management and education of managers.

The evolution of marketing concepts has gone through three stages: the traditional concept stage, the marketing concept stage, and the social marketing concept stage. The marketing concept in the traditional concept stage includes 3 concepts, namely, the production concept, the product concept, and the sales promotion concept. The evolution and development of marketing concepts can be summarized into six, namely, production concepts, product concepts, sales promotion concepts, marketing concepts, customer concepts and social marketing concepts.

3, artificial intelligence technology applications.

Artificial Intelligence Technology Application is a specialty of higher vocational education in China. This specialty mainly cultivates high-quality technical skills talents who master the basic professional theoretical knowledge of artificial intelligence, application technology, and have the ability to develop the application of artificial intelligence technology, system management and maintenance, and engage in the application development, system integration and operation and maintenance, product sales and consulting, pre-sale and after-sale technical support and other work related to artificial intelligence.

Employment, artificial intelligence industry and its application-related enterprises and institutions: in the artificial intelligence technology application development, system operation and maintenance, product marketing, technical support and other job groups, engaged in artificial intelligence application product development and testing, data processing, system operation and maintenance, product marketing, technical support and other work.