What should I pay attention to in the layout of the store?

In the grocery store, the most common commodities people buy are dairy products, fruits, vegetables and bread. If the grocery store puts these goods near the inspection exit, many shoppers will only visit one or two areas and inspection channels. The layout of retail stores should be carefully planned to avoid such a situation. Retail stores always want customers to walk through most places in the store to increase their purchases. If you pass by the beverage section on your way to the dairy section, you may remember that you need more drinks, so you will add one more thing to your shopping cart. The layout of the store will stimulate additional purchases.

Although the layout of stores is very important to profits, most retail stores have not designed the best layout in terms of business types, commodity types and company locations. This negligence may lead to the loss of customers who want to buy the company's goods. The layout of the store determines the route most customers take when visiting the store. Theoretically, you want customers to pass by as many products as possible. There are two basic layout types.

Square layout Most grocery stores, discount stores and pharmacies use square layout. In a square layout, the counter and accessories are at right angles to each other. This layout design allows customers to enter the store from the entrance, pay through the collection channel through as many commodities as possible, and finally leave the store through the exit.

Advantages: the construction cost is low, customers are familiar with this layout, the products displayed are the most, and it is easy to maintain;

Disadvantages: boring, restricting customers' browsing, increasing shopping congestion and restricting interior decoration.

Free-flowing layout Specialty stores, boutiques and gift shops can adopt free-flowing layout. In this layout, shelves and goods are classified, or goods are displayed on shelves that can freely enter and exit, creating a shopping channel without structural characteristics for customers. Shelves for displaying goods can have irregular shapes, such as semicircles or arcs. This will encourage customers to look for goods and stay in front of the goods they are interested in.

Advantages: encourage customers to browse, increase impulse purchase, visually attractive and flexible arrangement;

Disadvantages: it may increase customers' doubts, waste retail space, high cost and difficult maintenance.

There are two common variants: the basic layout variant. The standard layout includes entrance, counter, cashier and exit, which are often used in places where customers come in and out frequently (such as ticket offices and fast food restaurants). Boutique layout is based on the deformation of free flowing layout. This layout comes from the display of goods grouped by designers or manufacturers, and each group is aimed at a specific type of customers. This method is very popular in high-end department stores. Boutique layout has been successfully used by many retail stores (such as hardware stores and even some grocery stores).