Marketing planning scheme of shopping center

In order to ensure that things or work can be carried out effectively, we need to start making plans in advance, which is a written plan arranged from the aspects of purpose, requirements, methods, methods and progress. Do you understand the plan? The following is my shopping mall marketing plan for reference only. Welcome to reading.

Shopping Mall Marketing Plan 1 I. Activity Time

August 17 to August 3 1 day

Second, the theme of the event

Summer price reduction

Third, the content of marketing activities.

(1) Main activities

Watch jewelry festival

August1July-August 3 1. On that day, the cumulative consumption of men's and women's clothes and accessories in the same file was over 99 minus 50/40/30 yuan cash, and the new autumn clothes were put on the market.

(2) Watch and Jewelry Festival

1, recommended by jewelry brand combination

August1July-August 3 1, organize brands to carry out special activities of combination suits. Each brand will combine its own products, such as: ring necklace set, ring bracelet set and so on. , and display and sell the package at a special price to strengthen joint sales in a combined way.

2. Double-sided "expression"

From August 17 to August 3 1 day, you can enjoy a great discount when you buy two watches.

3. "Lily price" goods

From August 17 to August 3 1 day, the "Lily Price" product was launched. All watches, jewelry and inlaid counters provide preferential products and recommended products in uniform packaging.

(D) Tanabata special planning

August1July-August 23rd, Valentine's Day in China, reflecting the traditional characteristics, launched the Tanabata special merchandise recommendation activities.

Tanabata sweet price: The whole audience launched "Tanabata sweet price". According to the theme of the festival, some brands have launched special offers.

Tanabata Warm Ceremony: The whole audience launched the Tanabata Warm Ceremony. According to the theme of the festival, some categories launched full gift activities.

(5) Shopping gifts

From August 17 to August 3 1 day, if the accumulated cash consumption of jewelry, watches and accessories reaches the specified amount, you will receive a 1 gift.

Over 1000 yuan, you can get a gift worth 20 yuan.

Over 3000 yuan, you can get gifts worth 40 yuan.

Over 6000 yuan, you can get gifts worth 80 yuan.

Over 10000 yuan, you can get a gift worth 200 yuan.

Gift collection location: in the east gate of the shopping mall.

note:

In the (1) activity, the participation of a single product in the free gift activity is limited to 1 time, and the balance is not accumulated.

(2) Gold, platinum, mobile phones and digital goods do not participate in shopping and gift-giving activities.

(3) Group purchase consumption must reach the original discount rate, and can participate in shopping and gift-giving activities.

(4) If the event is returned, the customer should return the corresponding gift, and if the gift has been used, the customer should return the corresponding cash.

(6) Category activities

1, Beijing specialty category

From August 17 to August 19, the total consumption of some food counters reached 100 yuan, and 10 yuan electronic points were given away.

2. Mature packaging

From August 17 to August 3 1, most brands launched shopping gift-giving activities.

(VII) Brand activities

Zhou Dasheng 1

From August 65438, 2007 to August 365438, Part 6. 50% off.

2. Ziyun

August 2007 1 day—August 3, 20071day, part 8. 50% off.

3. Heng Chang

August1July-August 3 1, some 20% discount.

(9) Credit card cooperation

1, August 1 July-August 3 1, and every Saturday and Sunday, anyone who spends more than 1000 yuan (inclusive) with a bank card will receive a1shopping voucher with a value of 100 yuan.

2. ICBC cooperation points should be spent as money.

From August 17 to August 3 1 day, all points in the POS machine consumption deduction card of participating shopping malls can be redeemed for shopping vouchers in shopping malls. The conversion ratio is: 25,000 points for 50 yuan shopping vouchers, 50,000 points for 100 yuan shopping vouchers, and so on.

Shopping Mall Marketing Planning Scheme 2 I. Marketing Purpose

The Dragon Boat Festival is celebrated on the fifth day of the fifth lunar month every year, which is a rich content of traditional folk culture in China. This year is Sunday, June 8. On the one hand, the Dragon Boat Festival commemorates the patriotic poet Qu Yuan, but in modern life, it is more important to symbolize eating zongzi, drinking yellow wine and inserting leaves of Pu Ye. , mainly to satisfy people's psychology of "exorcising evil spirits, disinfecting and avoiding epidemics" and also to celebrate the festive atmosphere. Therefore, according to the characteristics of this festival, in order to improve our popularity and holiday sales, this promotion plan is specially formulated.

Second, the newsletter schedule

June xx-June xx "Dragon Boat Festival exquisite zongzi, shopping full delivery"

Third, the promotion theme

1, exquisite zongzi for Dragon Boat Festival, full of shopping.

2, xxxx guess jiaozi, super price flat.

3. May Dragon Boat Festival, xxxx jiaozi Competition.

Fourth, the promotion method

1, "Beautiful Zongzi at Dragon Boat Festival, Full Shopping"

Activity content: On the Dragon Boat Festival in May, all supermarket chains in xxxx shop all over 38 yuan at one time, and they can get a free copy of jiaozi in the service center with a computer receipt. Each store is limited to 200, and the quantity is limited while stocks last.

2. Commodity display

1) The purchasing department requires suppliers or manufacturers (such as Sanquanling and Missing Company). ) make wooden houses or dragon boats to promote zongzi, one in a shop; Because it is convenient for manufacturers to sell, we provide the location free of charge, and cooperation is feasible. )

2) During the promotion period, shops with geographical conditions outside the venue are required to put cabins or small dragon boats outside the venue for promotion; Stores without geographical conditions are required to be placed in the owner's passage or in a place where the passenger flow is relatively concentrated, so as to promote the atmosphere of holiday stores and the people who sell goods.

Verb (abbreviation of verb) related propaganda

1, two "Zongzi Hanging Flags" stores hang publicity;

2. The number of dm newsletters promoted by our company; There are 40,000 dm newsletters in the first and second phases, and 40,000 single newsletters in the third phase, with an average of1.8,000 per store (for example, Zumiao Liyuan can appropriately reduce the number of stores near the lotus from the cost point of view).

3. Off-site posters and on-site radio publicity.

Relevance support of intransitive verbs

1. The purchasing department contacted and discussed 5000 zongzi as gifts for customers.

2. The purchasing department contacted and discussed 65,438+0,000 Jin of zongzi materials and held a zongzi making competition;

3. The purchasing department contacted and discussed 2200 zongzi and held a shooting contest for zongzi;

Seven. cost budgeting

1, "Dragon Boat Festival exquisite dumplings, when shopping is full" activity: 200 exquisite dumplings in each store /22 stores = 4400;

2. "XXXX Guess jiaozi, Super Price" activity: (The quantity and price are determined by the sponsors of each store);

3. "Dragon Boat Festival in May, xxxx jiaozi Competition" activity: jiaozi bulk rice is 30 kg per store /22 stores =660 kg;

4. "May Dragon Boat Festival Shooting Zongzi Contest" activity: Zongzi per store 100/22 store =2200.

Eight. Total cost budget:

1, decoration, balloons, banners, theme display accessories, the average store in 300 yuan, the cost is about 6600 yuan;

2. Flag hanging fee: 10000 yuan.

Total promotion expenses in June: about 16600 yuan.