Baking business plan

I. Introduction of the Project

The plan is to open a bakery. The name is undecided. At present, the plan is aimed at low-end consumers.

Second, the main products

Products mainly include breakfast cakes, desserts and birthday cakes.

Third, product and service creation.

(A) product features

The products pursue exquisite beauty, good taste and high quality, and adopt imported raw materials without additives. Let consumers have a full stomach without worrying about health problems.

Our store will launch new products according to consumer preferences and market trends. If the market responds well, it will become our characteristic product. At the same time, we will continue to launch holiday products, such as National Day, Valentine's Day, New Year's Day and Spring Festival.

product competitiveness

1, products pursue health and innovation.

2. There is a beverage teahouse in the store (depending on the size of the store), which will attract many consumers if it is processed and produced on site.

3 (3) Service Plan

1, food safety is the first priority. If the guests feel insecure, no matter how excellent the service is.

2. Pay attention to consumers and make them repeat customers.

3. innovation. With the increasing demands and expectations of consumers, we will continue to innovate.

(4) Additional products

While operating cakes, you can also launch other products, such as milk tea and ice cream.

Fourth, the store location.

Crowd, crowd or crowd!

West Point and milk tea are both fast-moving consumer goods, and the flow of people is the key factor of profit, and the bustling area is the best choice. For example, commercial pedestrian streets, school groups and young women are important customer groups.

Verb (abbreviation of verb) entrepreneurial goals and strategies

(1) target

The first year: mainly to accumulate entrepreneurial experience, lay a solid foundation and stand firm in the market.

The second year: the goal is to increase chain stores, expand products and attract more consumers to spend.

(B) Advantages and disadvantages analysis

Advantage analysis

1, we choose good raw materials without additives, and our products are constantly improved and innovated.

2. In-store sales and take-away service can attract more consumers.

Inferiority analysis

1, the new store opened, and consumers don't know much about our basic situation and taste, which affects sales.

2. For consumers who are keen on traditional pastry products, product innovation is not easy.

3. As the raw materials used are good, the cost increases accordingly.

Opportunity analysis

1, the market is not saturated, there is a large profit margin and a large number of west point consumers, and the market prospect is broad.

2. Good taste, serious service attitude and professional operation level can establish a good reputation.

3. The products are rich in variety, unique in taste and have certain competitive advantages.

threat analysis

1, competitors have fixed consumer groups, and will never be willing to reduce the market share of West Point, and will certainly take corresponding measures.

2. West Point is a high-fat and high-calorie food, which will make some consumers reluctantly give up what they want.

Activity planning

1, regularly launch experience activities or consumer DIY activities.

2. Poster promotion

3. Establish your own official WeChat account through online publicity, and have your own set of online contact and publicity methods.

4, interpersonal publicity, you can ask friends to help promote, word-of-mouth publicity is often more trustworthy than other publicity methods.

market strategy

(A) product strategy

1, launch different products for different consumers.

2. Pay attention to product packaging

3. Provide door-to-door service for consumers who have a desire to consume but are unwilling to come to the door by themselves.

4. Add software such as Meituan.

5. Use the popular 020 online sales model for online sales.

(B) the price strategy

1. Set reasonable prices according to consumers' spending power and product types.

2, compared with competitors, set a relatively low price.

Promotion strategy

1, hold product promotion activities regularly.

2. Add a suggestion book in the store, and you can directly put forward or write down your own opinions or suggestions.

3. Membership system

financial analysis

Capital requirements

First of all, the project needs a business license. The store chooses the way of leasing, and then the purchase of infrastructure and materials. Efforts should be made to find good and cheap sources of goods.

(2) Decoration and equipment purchase

Store decoration style: simple appearance, clean interior and distinctive signs. It can be designed according to product requirements and equipment configuration, which not only facilitates the production of products, but also considers the space needed for further development of products and equipment in the future as much as possible, and also meets the layout requirements of hydropower.

Purchase equipment according to the product menu. High-quality equipment can make good-quality products and improve efficiency. At the same time, the equipment needs to match the spatial layout and water and electricity of the store.

Foreign pastry equipment

1. Electric oven (simple operation, fast preheating and low cost)

2. Agitator (mixing eggs, cream, batter, dough)

3. Decorative bags and nozzles (stainless steel, mostly flat, round and serrated)

4. Mold (stainless steel, round, square, etc. )

5. Desk

6. Cutters: serrated knives, separating knives, scrapers and scrapers.

7. Auxiliary tools: rolling pin, seasoning box, weighing instrument, pot, soft brush and high-temperature resistant paper.

8. something that shows advantages

Milk tea equipment

1. welding machine

2. Sealing film

Step 3: refrigerator

4. Cup

straw

6. Agitator

7. Water dispenser

8. containers

Bakery Business Plan (2)

1, thinking

Why should I open a bakery? (Find out your real motivation for opening a shop first? )

(2) When shall I open the shop? Have all the funds been put in place before deciding on the timing of opening the store? )

(3) Where do I want to open a shop? (Does the rent meet your own capital budget standard? )

(4) What does my shop want to sell? Do you know what kind of baking products and local sales features this store will sell in the future? )

(5) Who should I sell my shop to? (Will you master your own bread-making skills or hire a master? )

(6) Who will run this bakery after opening the store? (Do you operate directly by yourself or hire an outsider to manage it? )

(7) How much does it cost me to open this bakery? I can control it myself. How much money is there? )

(8) How should I run this store? This is related to the decoration and management style of the store. Is it in line with the interests of mainstream customers? )

2. Principles

1) When you open a shop for the first time, you don't need to be greedy, just suit your own strength, but the necessary decoration is indispensable.

2) The investment shall be controlled at 50,000. The area should not be too small. Policy and equipment issues.

3) Whether it can be positioned as a healthy baking differentiated operation baking business plan baking business plan.

3. Feasibility analysis

3. 1. Weaknesses and threats

1) There are several local bakeries, which are branded and chained and highly competitive.

2) The manufacturing process of a product is not exquisite enough.

3) Marketing management ability of the store manager (mainly manifested in: sales eloquence, making promotion plans in combination with the actual situation, and tapping potential markets).

Understand the types of bread and cake customers like, passenger flow, customers' one-time purchasing power, main customer categories (female/student, age group), and understand the influence of various factors on customers in different sectors of Youxi.

Matters needing attention

1) Baking is an industry with high customer loyalty. Therefore, you should guarantee the quality of your products from the beginning. Two: At present, the state's supervision of the food industry is getting tighter and tighter. It is reported that the bakery has installed QS system. () At that time, if your store area does not meet the requirements of QS, it will be forced to close. But I personally estimate that it will not be realized in the short term (temporarily)

Smart media

2) Taste and hygiene are also important considerations when consumers make purchases, hygiene is the premise, and taste is very important to attract repeat customers;

3) Factors affecting purchase: freshness (shelf life), taste, location, brand, hygiene, promotion, price, etc. Are all important factors, in descending order, the business plan of bakery is investment and start-up.

4) Evaluate the daily output: how much can be produced in one day and how many products can be made.

4. Analysis of financial situation

4. 1. Capital budget

1) Generally, the rent is not considered. A storefront of 30-50 square meters needs about 50,000 yuan, including oven, wake-up box, refrigerator, blender, console and other equipment. About 1 1,000 yuan; The input of tools and tools, such as baking pans, various molds and knives, is about 2000 yuan: about 5000 yuan for shelves and display cabinets; Surplus raw materials, working capital for business license, etc. It is about 654.38 million yuan.

2) Main equipment used.

3) Working capital (at least 30% of the total investment)

4) Store rent (it is recommended to predict 8% ~ 17% of monthly turnover), store type (depending on the nature of business), lease period (generally 3 years ~ 10 years), decoration+dynamic space design (depending on budget, product category and store style).

5. Product positioning and differentiated marketing

1) boutique route: a small number of products can refer to donuts.

2) The characteristics of healthy (nutritious) bread:

Feature categories, materials and components, target objects

Breakfast bread student breakfast

Wheat germ bread is mainly suitable for people with weak gastrointestinal function.

Brown rice bread 60% brown rice and 40% rye flour are eaten by patients with obesity, diabetes, atherosclerosis and heart disease.

Seaweed bread can promote blood circulation.

Weight-loss bread bran products contain a lot of cellulose as raw material.

Concept induction of sugar-free bread

The concept of children's bread is mainly induced as a gimmick.

3) Personalized management: customers can DIY birthday cakes and guide consumers to make birthday cakes by hand.

4) The strategy of baking and selling now. After croissants are made, they are not in a hurry to bake immediately, but are refrigerated and baked when guests need them.

5) Some low-priced joining methods mainly focus on increasing popularity: croissants, yellow rice cakes in three lanes and seven lanes, and honey buns.

6) For example, a store, mostly made in 0.5 yuan, can make small profits but quick turnover.

6. Store location and decoration

1) Finding a good place to open a shop has 50% success factors: baking shop business plan, baking shop business plan.

2) Mainly a large number of glasses and mirrors, mainly beige and brown.

3) Try to look bright and tidy. The light should be soft (emphasized). The color should be appropriate. If the store is large enough, some leisure seats should be set up. Providing a small amount of drinks can not only increase the mood, create a warm and romantic atmosphere, but also facilitate guests to rest.

4) The ideal baking shop should be located at the entrance and exit of a large residential area, near the vegetable market, next to the bus stop, etc. In short, it should be in a place with a strong breath of life.

7, customer consumption behavior and target customers (combined with local)

The target consumer group is a group with certain spending power, mainly women, students and children; Her (his) habit is to take West Point as breakfast or midnight snack, as usual snacks, birthday cakes, etc.

8. Sales channels

1) One of the main ways: having some schools, Internet cafes, KTV and other sales, wholesale and consignment channels. Sales mainly rely on the store to sell finished products, customized delivery according to customer requirements.

2) When employees of these units celebrate their birthdays, some small baking shops contact the trade unions of neighboring factories, enterprises and institutions to make birthday cakes at low prices.

Smart media

Establish weekly sales network, telephone booking and other baking business plans, and invest in entrepreneurship. In short, there is competition in everything, and key health should have its own characteristics.

9. Marketing and promotion strategies

1) membership system.

2) On the bread shelf or on the bread, use cute cards to mark the special advantages (artistic design) of making bread, and take an attractive name, which will make your carefully baked bread become a super salesman and sell it to customers.

3) Milk with reasonable price should be placed on each bread loaf, and clearly marked and labeled.