About restaurant promotional activities program

About restaurant promotional activities program 5

In order to ensure that things or work carried out smoothly and successfully, from time to time need to formulate a program in advance, the program is a written plan, so do you know about the restaurant promotional activities program to be how to write? Below I bring you about restaurant promotions program, I hope you can enjoy.

About the restaurant promotional activities program article 1

What is the program of the restaurant off-season marketing management? After the Spring Festival, the catering industry will usher in the year's longest business off-season, basically to continue to April, during which still need to make a profit, but how to deal with the post-holiday "cold front, saddle horse thin" marketing burden, has long been heavy pressure on the hearts of restaurant owners.

Dining off-season marketing management should pay attention to the following points:

First, do a good job in the peak season and off-season marketing conversion

Don't look at the Spring Festival season every day customers full of complacency, may be the New Year, you will be singing every day of the empty city. Because of traditional Chinese customs, a near the Spring Festival, the consumer power of the whole society in a short period of time there is a spurt of market, large and small restaurants are almost full, and it is difficult to say that because of your marketing work to do how good. The real test of the effectiveness of marketing, but also to the off-season is not a drop in the bucket, a year is not sustainable, stable business, in the customer is not to enjoy a high degree of satisfaction and reputation, in the peer enterprises is not part of the square.

Successful restaurant marketing goals are very clear, the strategy is very clear, and are according to the plan step by step to promote the implementation. One thing is very critical, that is, how to do a good job of peak season and off-season marketing strategy conversion.

"Peak season to take advantage of the off-season to take advantage of the situation," which should be the core idea of the restaurant marketing. Taking advantage, that is, to seize the sales, to obtain the revenue; take the momentum, is to obtain the high ground, to fight for valuable things, including business popularity, customer word of mouth, brand awareness, and so on, so as to establish a long-term strategic advantage. This "potential" and "profit" relationship is completely inseparable, there is no off-season "potential" as a cushion, it is very difficult to get the peak season "profit! "; and there is no peak season "profit", but also can not support the restaurant in the off-season to obtain the required "potential". Often off-season marketing work done well in the restaurant, to the peak season without having to invest too much in marketing costs can also be very profitable, this is the water to the canal.

In the off-season, the focus of marketing work can be summarized in three areas:

1, the maintenance of old customers;

2, the development of new sources;

3, brand image shaping.

To do a good job in these three areas of work, moderate marketing costs are essential, rather than just not strategically low operating costs. This stage should be relatively light on the yield, but more emphasis on attendance and customer satisfaction, and ultimately to achieve the peak season profit as well as the annual revenue target.

Second, recognize the market changes, respond calmly

This needs to be based on the restaurant's market positioning, from the source of the composition, consumer motivation, as well as post-holiday food and beverage market adjustment trends

aspects of the correct judgment and analysis, and then put the limited marketing resources into the most effective target market.

For medium and high-end restaurants, the Spring Festival season when the most important customer groups are official (including the government and the military), business and other social groups of the group consumption, during this period of time, many restaurants on the general retail customers have no time to take care of, some slack. But after the Spring Festival for a period of time, the customer source structure of the restaurant market will change. As a result of the pre-holiday concentrated surprise consumption, the enthusiasm of the group consumption after the festival will be reduced, the frequency of consumption is also significantly lower. Correspondingly, the share of family consumption and casual consumption has risen. And the festival drowned in the many reunion banquets, celebratory banquets, such as wedding banquets, birthday banquets, etc., in the off-season will be more prominent, and has become one of the pillars of income of many restaurants. Another market, such as conventions and exhibitions, tourist groups, etc., almost stopped during the Spring Festival, but after the festival will also become a part of the catering market can not be ignored.

In response to these changes in the market, restaurants should adjust the marketing means according to their own positioning to achieve targeted, simple and effective. For example, mid-range restaurants can launch a more affordable family packages, white-collar lunch to attract families and white-collar workers to consume; the launch of the "affordable liquor supermarket," which reduces the cost of alcohol consumption of guests, and effectively overcome the contradiction of the guests to bring their own alcohol; planning a more detailed and thoughtful wedding and birthday banquets, the 100th day of the banquet marketing plan, to more Preferential gift program to attract the booking of wedding and birthday banquets, 100-day banquet consumption, and so on. Of course, for the medium and high-end restaurant group consumption is still the mainstream, that part of the source should also have the corresponding marketing initiatives, must not lose sight of the other.

Third, grasp the off-season in the small _

After the Spring Festival catering off-season, there are some small consumer hotspots, such as the 3.8 Women's Day, many units will be organized to celebrate the gathering of female employees, many female consumers will meet with friends to enjoy the food. There will also be a number of different exhibitions around the business opportunities, the short term will set off a not insignificant catering consumption boom. Restaurants should be early to develop marketing plans, organized marketing to promote the work, and strive in these off-season in the small _ have a good harvest.

Fourth, with the off-season marketing activities, to maintain a moderate advertising

Peak season, your advertising is often drowned in a sea of advertising. And in the off-season, moderate marketing activities and then with moderate advertising, will make your restaurant in the industry as a whole appears to be more eye-catching, brand publicity will be better, the effect of marketing activities will be better.

Fifth, chopping wood to sharpen the knife both

Marketing work in the off-season should be grasped with both hands, one hand to grasp the market, the so-called "chopping wood"; the other hand to practice the internal work, the so-called "sharpening the knife". The previous is mainly to grasp some of the market strategy, on the practice of inner strength, I have the following suggestions:

1, summarize the peak season marketing gains and losses, and constantly improve the marketing ideas and methods;

2, has been formulated to follow up on the marketing work plan to re-review, amend and improve;

3, high-quality products and services is the marketing, so Off-season in the business is not very busy in the case, to carry out systematic service and production skills training, and constantly improve the quality of service;

4, eliminating unqualified marketing staff, recruiting new marketing staff, and comprehensive intensive training;

5, to review the restaurant's past deficiencies in the brand display, to enrich the brand connotation, and strive to create a high-grade brand image. After the Spring Festival, the restaurant industry off-season situation is grim, so we must do a good job of marketing and management of the program, so that their businesses win more benefits.

About the restaurant promotional activities program article 2

First, the organization profile introduction

Percent Western Restaurant is a luxurious decoration, rich dishes, moderate price of the mid-range Western restaurant, located in Guangzhou University, Songtian College, the consumer crowd is mainly students of Songtian College. Restaurant dining area of 300 square meters, with more than one hundred dining seats, more than twenty employees.

Second, the background and reasons for the activities

In order to highlight the 100 percent Western-style restaurant anniversary celebration grand momentum, improve the 100 percent Western-style restaurant's visibility and reputation, show a good image and good style, widely attract potential customers. To establish and promote the brand advantage of the 100% Western Restaurant, to establish the commercial strength and culture, so as to enhance the core competitiveness of the organizer, and to pave the way for the organizer's prosperous business.

Third, the activities of the objectives

1, through the anniversary celebration, to create a grand store celebratory atmosphere;

2, to establish the brand image and visibility of the 100 percent Western-style restaurant;

3, through a series of promotional methods, celebratory atmosphere and novel program performances, to attract the attention of consumers to the 100 percent Western-style restaurant to establish a good customer base;

4, the store's brand advantages and promote commercial strength and culture, thus enhancing the organizer's core competitiveness and paving the way for the organizer's prosperous business. p>

4, the store is located in Guangzhou University Songtian College, the store can be widely advertised to the students of the school; good relations with the majority of students; for the next step in the development of the store to win more opportunities to build a good image of the foundation;

5, through the celebration, mobilizing the 100 percent of the Western-style restaurant staff's enthusiasm and creativity; accelerate the department's staff to the tacit understanding of the staff. degree. And in the practice of work, to find the advantages and disadvantages of self. Do a good job summarizing the work afterwards, adding valuable experience for the future of the commercial reality;

6, prompting all employees of the company to interact with the catering and leisure projects, increasing the cohesion and centripetal force of the staff, enhancing the overall cultural connotation of the enterprise, highlighting the strength of the enterprise.

Fourth, the theme of the event

"Welcome to the New Year concessions to give away to enjoy the anniversary of the hundred percent"

Fifth, the time of the event

20__ June x 2:30 pm (tentative)

Sixth, the location of the event

Percentage of the Western-style restaurant

Seven, the object of the event

The company has been working with the company's staff to increase the interaction with the food and leisure programs. >

VII. Objects of the event

Students of Songtian College of Guangzhou University

VIII. Organizers and co-organizers of the event

Organizers: 100% Western Restaurant

Co-organizers: 105 Culture Media Co. Celebration of the event site, rendering the atmosphere of the celebration of the atmosphere; at the same time, fashionable and active program performances, but also for passing consumers to form a strong sense of vision, to attract more customers to participate in this celebration, during the large implantation of promotional advertising;

2, to strengthen the activities of the circumscription, enhance the efficiency of dissemination, increase the customer's desire to consume;

3, the day of the celebration of the promotional Information, through the leaflets, display racks and image posters to the outside world; and according to the school's policy, in the vicinity of the appropriate do some slogan publicity.

4, the day of the promotional activities:

a, the day of the store where the consumption of less than 100 yuan, can be a gift of specialties ___;

b, full 200 can send specialties ___ and a fruit plate.

c, such as consumption of up to 400 yuan (excluding drinks), you can return 20% "vouchers", in the next visit, you can get a free dish valued at ___ yuan (snacks) and one hundred percent of the restaurant membership card as a thank you in return.

d, where the cash register on the last number of numbers meets 8, you can get the amount of ___ yuan vouchers ___;

(B) environmental layout

1, facing the entrance to the 100 percent Western-style restaurant will be placed, a large golden gas supply door (slogan: "Wish the 100 Percent Western-style restaurant anniversary a complete success") and two pairs of golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns, and the golden lion gas columns. And the golden lion gas column 2 pairs, highlighting the extraordinary atmosphere, majestic;

2, will be laid in the doorway towards the 100 percent Western-style restaurant red carpet, to come to the guests a kind of sunrise of the joy (the specific size, by the site of the amount of verification shall prevail);

3, in the guest entrance location, set up a sign-in area; ready to prepare 40 guests corsages, for attending the celebration ceremony; and to arrange for the company 4-6 good temperament, good image, good taste, and a good image, and a good image, and a good image, and a good image, and a good image, and a good image. 6 temperament, good image of female employees to come to the guests to wear corsages (according to the number of invited guests, to determine whether to set up);

4, the activities of the scene will be set up in the VIP room of the Western-style restaurant as a VIP lounge, the club on both sides of the entrance to the arrangement of the 6 image of a superior Miss Manners stand guard, to increase consumer attention;

5, in the 100 percent Western-style restaurant in front of the door were set up a display rack, the content of the display rack were the day of the store's promotional information and congratulatory slogans;

6, in front of the 100 percent Western-style restaurant hanging a banner;

7, the event site will be set up to celebrate the anniversary of the ceremony of the big background and fashion T-stage (installation size by the site assessment shall prevail), around the stage surrounded by a full of gold cloth, and in the stage on the front part of the placement of the 20 cold Fireworks, used to create a celebration of the grand atmosphere;

8, the center of the stage placed a vertical microphone, respectively, by the leadership speech and the host of the curtain use;

9, both sides of the stage with two sets of sound, and selected to welcome the guest of honor, the leader on the stage and the start of the time of the music;

10, both sides of the establishment of a cyclone rainbow machine 2, will be in the celebration of the official launch of the ceremony after the start of the spraying

11, T-shaped stage on both sides of the establishment of 20 guests back chairs, so that guests can easily watch the fashion show, band performances and other exciting performances.

(C) the invitation of guests

1, 100% Western restaurant board members, senior management leadership, all employees of the enterprise to the scene;

2, the invitation of the college leadership, representatives of enterprises and institutions, VIP customers, and the community concerned.

(D) activities publicity

1, and the college student organizations, through the provision of sponsorship of student activities, the use of various college student organizations to promote students.

2, through the microblogging a large number of forwarding prizes and other activities, in order to make the school within the scope of each microblogging users are aware of the 100 percent Western restaurant anniversary celebrations.

(E) the flow of activities

___ month 22, 2:30 pm, the celebration activities officially began.

___Month 22, 5:15-6:00 pm, arrange to invite guests to dinner.

(F) the specific division of labor

1, the general planning team: responsible for the full range of activities to promote the supervision of all groups of the work cycle; a variety of on-site and off-site staff scheduling, organization, emergency response to unforeseen circumstances (responsible for: Lai Long Jianning);

2, the planning team: responsible for the publicity of this agitation; writing the event's planning program, material design, budget Expenditures, activity flow, site layout, the next home docking and the development of the celebration cycle promotion table (responsible person: Liu Junfa);

3, publicity group: is responsible for the celebration of the collation of written materials and writing, the celebration of the live performance of the staff arrangements and programming, the mobilization of the atmosphere; with the organizers to speed up the implementation of the promotional program; (Responsible person: Lee Guan-chen);

4, the coordination team : responsible for the organizing committee personnel to convey information between the administrative work during the preparatory period; extremely well with the supervision of the general planning team; to assist the publicity group to implement the promotional program; activities on-site personnel arrangements, on-site coordination of the progress of the activities and the traffic order of the matter; during the activities of the arrangement of personnel to go to the site around the crowded places, distribution of DM leaflets (responsible for: Liu Huixuan);

5, Reception group: responsible for contacting the relevant industry leaders, guests; and arrangements for the day of the celebration of the reception; and in the pre-event, and the organizer of the management of the day to consult the banquet reception and drink ordering; and according to the number of invited guests statistics sent tea and other related gifts; unified arrangements for the exhibition of staff lunch on the same day (Responsible person: Huang Yi);

6, Office of Finance: for the activity of all the costs of spending Statistical collation and related promotional activities of the cost of the budget (by the Ministry of Finance to arrange the coordination and delivery of relevant information to the general planning team, in the coordination group issued a notice);

7, security group: responsible for the celebration site and activities during the security, vehicle transportation, traffic maintenance, control, personnel safety, the handling of emergencies (mainly male employees, the day of the scene arranged 3-4 people).

Tenth, the activities of the effect of the forecast

Percent Western restaurant anniversary celebration site grand momentum, can effectively improve the visibility and reputation of the 100 percent Western restaurant, showing a good image and good style, widely attract potential customers. To establish and promote the brand advantage of the 100% Western-style restaurant, to establish commercial strength and culture, thus enhancing the core competitiveness of the 100% Western-style restaurant, paving the way for the organizers to operate in a prosperous manner.

About the restaurant promotion program article 3

First, time

June __, 20__

Second, location

__ hotel first floor western restaurant

Third, the objectives of the event and the purpose of the event

For the love of the father, the people's speech has always been restrained and calm. The greatness of a mother's love makes us overlook the existence and significance of a father's love, but for many people, a father's love has always influenced them in a peculiarly `silent' way. Father's love is strange in that it is shy to express, sparse to publicize, but majestic, so some wise people say, father's love is like a mountain. On the occasion of this Father's Day, ___ Hotel is organizing a pay-per-view event, which will leave customers with many wonderful, warm memories and deepen their understanding of ___ Hotel.

Fourth, the marketing object

Father's Day families and men.

V. Theme

"Father's love is like a mountain, and fathers also need care"

VI. Promotions

1. On Father's Day, men who consume in the Western Restaurant will be given a cup of nourishing stew and a coupon of fitness center experience.

2, men over 70 years old enjoy 50% discount on buffet.

3. One free meal for four people.

Father's Day gift?

Mother's Day can send carnations, you can buy cosmetics, buy beautiful gifts ...... but Father's Day, what to send father? Father's Day gift, must be difficult to bad a lot of people.

In fact, it is not necessary to send the father gifts, you can ask his father to eat a big meal on Father's Day, with food to express the silent love of his father!

Activity time: Father's Day

Lunch buffet 11:30--13:30RMB__/bit

Dinner buffet 18:00--21:00RMB__/bit

Venue: ___ Hotel 1 floor Western Restaurant

Seven, the funding budget and advertising planning

TV and Radio publicity and rolling broadcast, is expected to ___ yuan

On the restaurant promotional activities program article 4

I. Activity Theme:

"Celebrate the festive season, preferential, delicious and so on you".

Second, the activity time:

January 1 ~ January 4

Third, the purpose of the activity:

Enhancement of the customer unit price, to promote the achievement of sales targets.

Fourth, the theme of activities:

Consumers in the January 1 ~ January 4 period, as long as the consumption of ___ yuan, you can add ___ yuan in exchange for any of the goods we carefully prepared for consumers.

Note: Single small ticket is not cumulative.

Giveaway requirements: how many commodities to pick, as the activities of the goods, the requirements of the commodity selling price of more than three yuan of goods, can also be limited to some of the gross profit loss of a large number of commodities, but need to ensure that more than eight commodities per day

V. Introduction of the activities

By the staff of the day.

Sixth, the atmosphere of the layout:

The atmosphere of the store layout: the entrance display board, the atmosphere of the event site to create, the store posters.

VII, the activities of the implementation and division of labor:

Planning Department: responsible for the activities of publicity, planning, operation and follow-up.

Purchasing Department: responsible for the organization of goods, in place.

Finance Department: responsible for the availability of funds.

Store manager: the general manager of the activity operation, responsible for supervising the work of all departments.

Food promotion content:

1, dishes: restaurant promotions, many businesses will launch the corresponding package, the launch of the corresponding dishes for consumers to choose.

2, production: so that consumers involved in the entire production process, more to meet the consumer's sense of achievement and the desire to experience.

3, ornamental: in front of the consumer food production, to attract the attention of consumers, but also for the restaurant to increase the intangible signs.

4, price: through the price to attract consumers, do not reduce the price at the same time also reduce the restaurant's brand.

5, gifts: to provide some holiday-related gifts can be pulled to a certain number of consumers, such as booking in advance can get gifts, consumption in how much money above can get some gifts, gifts to be with their own restaurant brand style accordingly.

Dining off-season promotional methods:

1, around the main product extension development, the introduction of a series of products suitable for seasonal consumption, for example, the main product is to ___-based, you can introduce some of the ___ as the main material for the characteristics of the dishes, as a supplement to the restaurant;

2, the development of varieties suitable for seasonal consumption to create selling points. For example, summer hot pot in the ice cream hot pot, light hot pot, etc., so that customers have more choices, while the new varieties can also be made for the restaurant to create new selling points and promotional points, to attract a wider range of consumer groups to participate in consumption.

On the restaurant promotional program article 5

Time: April 28 - May 3 (___ store)

Activities:

1, advertising slogan: "Tour Wangfu, eat Sichuan cuisine, send refreshing".

April 28 - May 3 during the Golden Week, all guests with tickets to visit the ___ Garden on the day of the restaurant, each table can be given a cool and sweet fruit (or a cup of sour plum juice).

2, touch the "May Day" lucky touch prize activities

April 29 - May 1 holiday period, in the ___ store diners to the table as a unit, are available to participate in the lucky draw activities with the checkout list, where the draw has a "May Day" written on it. Guests who draw the word "May Day" will get a ticket to ___ Garden; guests who draw the word "May Day ___ store" will get a tricycle Shichahai Hutong tour coupon.

3, "___ Hotel Vegetable Xiangzhang tea duck special sale"

April 28 - May 3 activities, ___ store daily limit of 20 ___ Hotel Vegetable Xiangzhang tea duck special sales, the original price of 96 yuan / each, special price of 60 yuan / each. Special price of 60 yuan / each. During the event, there are also two specials for guests to choose from: Steak double abalone in soup 118 yuan / portion (original price of 198 yuan), green onion roasted red ginseng 48 yuan / portion (original price of 88 yuan).

In addition, in order to reward consumers, April 28 - May 3 during the event, ____ store special launch "fine Sichuan cuisine, people's prices" of the three packages: parent-child three-person set of 188 yuan, happy six-person set of 588 yuan, the family set (10 people) 880 yuan.

4, booking "Yizhi Zhai" restaurant to send garden tour

April 29 - May 3 during the event, where in the "Yizhi Zhai" dining guests can be free tour of the ___ garden. Let guests fully appreciate the "___ in the Sichuan cuisine, Sichuan cuisine in the classic" mood.

May Day catering holiday business opportunities are very obvious, there are a lot of wedding banquets, birthday banquets, family banquets, etc. will choose to hold in this time period: one is in the small holiday period, friends and relatives rare party; two is in the spring warmth of the opening season, spring trekking, travel demand is strong, the flow of tourism consumption will also give the catering market to bring a lot of space! And do a good job of analyzing the specific market environment is also extremely important:

Self-analysis

is to make an objective assessment of the situation of their own production sector. Each restaurant marketers can think of a lot of rich to create a first-class promotionalism, but no one can ignore: in a particular period of operation, in a particular level of cooking, in a particular restaurant environment, in the use of limited resources, managers can do what? This requires operators to think: what is the purpose of the promotion? What can you do with your level of cooking? What can you do with your restaurant environment? How much money can you spend?

Customer source analysis

May Day restaurant promotions who is the source of this is very important, so managers have to thoroughly analyze the source of the market situation, in order to carry out effective. To analyze the source to consider the following questions: who is the customer? Customers need to meet what? Customers have not met what?