What are the reasons why many beer companies have announced price increases?

According to media reports, many beer companies, including China Resources Snowflake, Qingdao and Yanjing Beer, adjusted their product prices, and the price increase ranged from 10% to 20%. So what are the reasons why many beer companies have announced price increases?

It mainly includes the rising prices of raw materials, the increase in labor costs, the increase in transportation costs, and the introduction of environmental taxes.

Fang Gang, an expert in liquor marketing, said that there are four main reasons for the price increase in the beer industry: there was no general price increase in one or ten years; Consumption upgrade and Chen Ben factor: Third, driven by the leading company, Budweiser 1000 billion dollars bought SAB, and Snowflake bought back 49% shares of SAB for tens of billions, which urgently needed profits to fill the hole; Fourth, the fluctuation and decline of industry scale is normal and common sense, and the industry has begun to change from quantity to quality.

When the beer capacity decreases, the malt concentration tends to decrease gradually. The alcohol concentrations of 13P and 12P are relatively rare, and now they are basically11p.. According to the statistics of Shenzhen Susset Commercial Data Center, the volume of beer market above 12P decreased from 1.5% in 2009 to 1.22% in 20 10, and1p decreased from/kloc-0.

General Manager Peng, the head of Yanjing Beer in Qingdao, told the reporter that the labor cost and material cost increased by more than 10% last year, and the international malt raw material price also increased by more than 50%. In addition, the depreciation of the dollar is disguised as a price increase, and some beer brands can only fight against the price increase through beer packaging and reducing malt concentration. Therefore, in order to keep the volume and concentration of beer unchanged, we have to raise the price.

The above is my summary of why the price of beer has increased.