A Summary of Creative Skills of Classical Advertising Language

The creative skills of this book's savvy appeal advertising language include comparative advertising language creation, personification advertising language creation, compliment advertising language creation, wish advertising language creation, guidance advertising language creation, consultation advertising language creation, rhetoric advertising language creation, negation advertising language creation, repetition advertising language creation, idiom advertising language creation, poetry advertising language creation, public service advertising language creation and so on.

The creative skills of rational appeal advertising language in this book include 14 forms, such as figurative advertising language creation, humorous advertising language creation, rational advertising language creation, reasoning advertising language creation, witness advertising language creation, pun advertising language creation, couplet advertising language creation, allusions advertising language creation, historical advertising language creation, typical characteristic advertising language creation, market positioning advertising language creation, high-end consumer advertising language creation, competitive challenge advertising language creation, and so on.

The three types of 42 advertising language creation forms reviewed in this book are the crystallization of the economy and wisdom of Chinese and foreign advertisers and enterprise managers. We only classify them on the basis of research. If you carefully understand and ponder these classic advertising slogans, you will gain a lot, and then become an excellent advertising creator or an excellent modern enterprise manager.