There are advertisements called TVC, what does it mean?

TVC advertising is commercial television advertising, refers to the use of high-definition or standard-definition camera equipment for the shooting of a commercial, compared with the previous television film advertising is less expensive and easier to operate. TVC is a form of advertisement that is spread on TV media. The general length of tvc time is divided into four kinds of 5 seconds, 15 seconds, 30 seconds, 60 seconds and so on.

TV commercials need to be mastered before broadcast (release). Television advertising for the public, large coverage, television advertising close to life, is an important consumer links, television advertising is emotional media, it has the strongest comprehensive performance ability, with impact and infectious, television advertising can shape the brand image quickly promote the product to quickly enhance awareness.

Expanded Information:

TVC advertising is an important part of the consumer process. p>TVC advertising applications

To give the product emotion, culture, taste and other non-homogenized features to increase the affinity of the product is not suitable for television advertising: to convey a large amount of textual information to be memorized and retained publicity consumer groups, narrow products, national laws prohibit television advertising products, other non-mass-oriented communication.

When the TV advertisement production is completed, the customer can hand over the master tape to the release unit for final release. The releasing unit can be a TV station, an agency's advertising company, an accompanying film advertising agent or other media publishing and distributing units.

Baidu Encyclopedia - TVC Advertisement