What causes traditional festivals to get cold?

The reason why traditional festivals are cold is that the market cultivation is weak and the recognition of young people is weak.

Exploring the reasons why traditional festivals are cold mainly lies in the "double obstacles" that traditional festivals face with weak market cultivation and weak young people's recognition. Without an identity group, it naturally lacks attention and is difficult to inherit, which is ultimately not conducive to the development of traditional culture. For example, many people report that the "flavor of the New Year" is getting weaker and weaker, because the various forms and connotations of the rich and interesting folk "New Year" have been lost, and people's minds have gradually lost their memories of holiday culture. Although people attach great importance to the Spring Festival, it is still a compulsory course for many people to go home to watch the Spring Festival Gala on New Year's Eve every year. However, the taste of Chinese New Year naturally faded and became a routine item for people.

In fact, the role of festivals is enormous, and it is a carrier of cohesive culture. In fact, celebrating a festival is to experience a certain culture. Under the influence of the culture of one's own national festivals, people are most likely to have a sense of identity and pride in their own nation. Therefore, traditional festival culture should be innovated in inheritance, and the protection of intangible cultural heritage such as Spring Festival is different from tangible cultural heritage. The key lies in "inheritance", so as to truly protect its spiritual and cultural connotation. In fact, there are many kinds of statutory festivals and traditional festivals in China, and there is no shortage of festivals in general. What is really lacking is an advanced and reasonable way to celebrate the holidays. It is precisely because they don't understand the spirit and cultural connotation of traditional festivals and pay too much attention to the surface of material forms that many young people have become accustomed to traditional festivals and only pay attention to what they eat, so that the Mid-Autumn Festival was once called the "Moon Cake Festival", the Dragon Boat Festival was called the "Zongzi Festival" and the Spring Festival became the "Eating and Drinking Week" for visiting relatives and friends. In addition, the efforts of merchants for commercial purposes make the "materialization" trend of traditional festivals cover up their spiritual essence.