Psychologically speaking, why is the commercialization of ancient towns so attractive to people?

People reject commercialization, mainly because the purpose of commercialization is not understood by people, and in the process of commercialization, many misunderstandings have not been explained in time, so the result of commercialization is boring. The commercialization of ancient towns is based on ancient towns to some extent. The long history and inheritance of the ancient town make people feel cordial and mysterious and arouse people's curiosity. In the process of commercialization of ancient towns, we can't abandon the ancient town as the core commercialization object, so people's attention is also distracted by the ancient town and we can't see naked commercialization.