What does OEM.odm mean?

1, different concepts.

(1)OEM is the product design scheme put forward by the entrusting party. No matter who completes the overall design, the entrusted party shall not provide the products adopting this design to the third party;

(2) OEM products are tailored for brand manufacturers. After production, only the brand name can be used, and the manufacturer's own name can never be used for production.

2. Different copyrights

(1) OEM is completed by the manufacturer from design to production, and the products are purchased by OEM after molding. Whether the manufacturer can produce the same product for the third party depends on whether the OEM buys out the design scheme.

(2)ODM depends on whether the brand enterprise has bought out the copyright of the product. If not, as long as there is no design appraisal of the enterprise company, the manufacturer has the right to organize production by itself.

Summary: ODM: commonly known as "OEM", is the product of the factory and the brand of others; OEM: OEM, OEM, other people's technology and brand, the factory only produces.

Extended data

1, OEM means "original equipment manufacturer" in Chinese, which basically means OEM. ? OEM products are tailor-made for brand manufacturers. After production, you can only use the brand name, and you must never use the producer's own name to produce.

2.ODM is the abbreviation of English Original Design Manufacturer, which literally translates as "original design manufacturer". ODM means that after a manufacturer designs a product, it may be favored by other enterprises in some cases.

It is required to cooperate with the brand name of the latter for production, or slightly modify the design for production. Among them, the manufacturers who undertake the design and manufacturing business are called ODM manufacturers, and the products they produce are ODM products.

Related advantages

1, for well-known brand enterprises, for well-known brand enterprises. This approach can be regarded as a strategy to maximize profits. The earliest OEM in the world came from the clothing industry.

In order to reduce costs and improve product competitiveness, many famous clothing enterprises in developed countries gradually expand their production bases overseas, entrust local production and manufacture, and then sell them in their own names in the market.

Because it reduces the occupation of the production funds of the entrusted enterprises and reduces the risk of expanding the market. Compared with self-shop, merger, joint venture and merger, OEM has the least capital for brand enterprises.

Improve the speed of new products of brand enterprises entering the market. "OEM" is a good choice to quickly occupy the market in the short term. It is a good choice to effectively reduce risks without losing the market.

Many world-class home appliance manufacturers have changed their business model from mass production to mass customization. Through OEM, we can not only quickly complete the global coverage of the brand, but also reduce the investment cost and risk.

OEM is also an important means for foreign brands to explore the China market. The specific method is what we usually call "three supplements": incoming materials, samples, equipment and compensation trade. With the increasing trend of global economic integration, foreign brands will also enter the China market on a large scale.

Baidu encyclopedia -—OEM products

Baidu Encyclopedia-Original Design Manufacturer