What is knowledge payment?

Let's first understand what knowledge payment is:

Knowledge payment mainly refers to the phenomenon that the receiver of knowledge pays for reading knowledge.

Knowledge payment allows knowledge recipients to pay indirectly to knowledge disseminators and screeners, instead of letting people involved in the knowledge dissemination chain gain benefits through traffic or advertising.

Since 20 16, a series of landmark events have gradually made content payment fashionable. 2065438+May 2006 15, the paid voice question-and-answer platform-"Answer" was launched. Through this platform, you can quickly find someone who can help you and answer your questions within one minute. Many celebrities and experts in various fields have also joined the paid question-and-answer mode. Subsequently, Luo Zhenyu, the founder of Luo Ji Thinking, made every effort to create "Get APP", Himalayan FM founded "123 Knowledge Carnival", and Zhihu went online to learn about live and so on.

Entering 20 17, this trend shows no signs of slowing down. On March 7th, Douban.com launched the first paid product-"Douban Time"; Subsequently, Tencent CEO Ma said that the official account of WeChat WeChat is accelerating online paid subscription. In an era of increasing scarcity of attention and high-quality content, these sensitive institutions and individuals seem to smell the wind blowing from afar and are ready to rise with knowledge.

After understanding what knowledge payment is, let's take a look at how to pay for knowledge.

Simple three steps, the first step, find your own starting point of content, preferably in the field of your own interest and knowledge accumulation; The second step is to find a platform that suits you. The suggestion is to build a small program with SaaS tools similar to American reading education based on WeChat ecosystem. The third part is the marketing content, which is not introduced in detail here. There will be related functions on the tool platform to help you.