The data shows that "job seekers in the live broadcast field increased by 46.69% year-on-year". How will the live broadcast industry develop in the future?

China has continuously introduced policies related to the webcasting industry to standardize the development of the industry. Since "the first year of webcasting in China"-2065438+06, the webcasting market broke out, and various webcasting platforms swarmed out, pushing the industry into a period of rapid development.

However, with the rapid development of webcasting platform and the rapid expansion of user scale, webcasting platform is in chaos, especially the "live doll-making" incident on Yu Dou platform on 20 16, and the webcasting industry began to enter the stage of government supervision.

Since 2020, with the emergence of various new forms of webcasting modes, China's webcasting policies have been intensively introduced, and the webcasting industry has been developing in a healthy direction.

Under the epidemic situation, the industry welcomes development opportunities.

Since the outbreak of 20 16, both the live broadcast platform and the number of viewers have developed by spurt, and the webcast industry in China has developed by spurt.

At present, webcasting has become the representative of network cultural content supply, technological innovation and business model innovation, and is an important part of network cultural market.

From 20 16 to 20 19, the live webcast market in China continued to expand, reaching 84.34 billion yuan in 20 19, up 63.4% year-on-year, accounting for 19% of the total network audio-visual industry in China. In 2020, under the influence of the COVID-19 epidemic, the era of "national live broadcast" came, and the webcast market reached a record high. According to preliminary calculation, the market scale exceeds 654.38+50 million yuan.

From the perspective of webcast users,

In 2020, affected by the epidemic, the number of webcast users in China also increased significantly. China Internet Network Information Center (CNNIC) released the 47th Statistical Report on China's Internet Development on February 3rd, 20021year. According to the statistics, by the end of February 2020, the number of live webcast users in China had reached 6170,000, which was higher than that of 20 18 at the end of February.

The rapid rise of e-commerce live broadcast

From the type of live broadcast, webcasting can be roughly divided into show live broadcast, game live broadcast and vertical field live broadcast (e-commerce live broadcast, sports live broadcast, etc.). ) and pan-entertainment live broadcast. In recent years, e-commerce live broadcast in China has sprung up and developed rapidly. Especially since the epidemic in 2020, people have mostly stayed at home, and e-commerce live broadcast has become the choice of many webcast users.

According to CNNIC statistics, by the end of June 5438+February 2020, the number of e-commerce live users in China has reached 388 million, ranking first among all webcasts.

The competitive pattern of echelon has basically taken shape.

According to the data of China Network Audiovisual Program Service Association, at present, China's webcast platform is mainly divided into three echelons (excluding e-commerce live broadcast):

Among them, the first echelon is mainly live games, mainly tiger teeth, fighting fish and YY, and the main traffic source of the live game platform is live games;

The second echelon and the third echelon are mainly pan-entertainment live broadcasts and some "live+"platforms. The second echelon includes Yingke live broadcast, Zanthoxylum bungeanum live broadcast, enterprise e-sports and live broadcast, and the third echelon mainly includes tentacle live broadcast, Momo live broadcast and Xiaomi live broadcast.

In 20 19, the income of the first echelon of China webcast increased significantly, accounting for more than 50%, reaching 55.1%; The second and third echelons accounted for 27.3% and 9.0% respectively.

The future scale is expected to reach one trillion yuan.

The epidemic in 2020 made the webcast develop rapidly, and the national live broadcast has arrived. During the whole epidemic period, many physical businesses turned from offline to online for digital transformation.

Nowadays, major live broadcast platforms actively promote the "live broadcast+"layout, combine with e-sports, variety, culture, tourism, education and other industries, and strive to build a diversified, differentiated and high-quality live broadcast ecosystem.

In 20021year, it is expected that the live webcast in China will continue to grow at a high speed, and the market scale is expected to reach 0.3 trillion yuan; With the increasing popularity of webcasting, the habit of webcasting in China has been basically formed. It is estimated that by 2026, the market scale of webcasting in China will exceed 2 trillion yuan.