Structural Changes in Cultural Consumption

Cultural consumption, as the expenditure and consumption activities in literature, art, education and science, has attracted more and more attention. Recently, a tracking survey on the cultural consumption index in recent years found that: in the total amount of culture, although there are some places showing an upward momentum, but overall still on the low side; in addition, there are some new changes in the structure of consumption, entertainment, enjoyment, recreational spiritual cultural consumption accounted for a large proportion of

bigger than the developmental, intelligent cultural consumption is not enough performance. This change in the structure of cultural consumption and the deep-rooted reasons behind it are worth analyzing and studying.

The purpose of cultural consumption, especially educational consumption, is to exchange for knowledge and to gain intellectual support for continuous progress. For a nation, the national spirit is the main spirit of a nation's culture, the soul and sublimation of the whole national culture. And the formation of this national spirit and casting, not simply by virtue of the awakening of the main consciousness of the people can be realized, but also need to learn through hard work, eclecticism, in order to evolve into the cultural character of the people. Gorky said: "Reading, the process we take for granted, is in fact the process of combining the mind with the great wisdom of all the peoples of the past and present." Bacon said more directly: "Reading is to create a complete personality." This personality is not only the individual personality, but also the group personality and spiritual flavor of a nation.

Cultural consumption is different from material consumption, mainly in the physiological needs outside the search for spiritual support, it is a psychological needs, and this psychological needs, not out of the biological instincts, but by the cultural environment and social and cultural awareness of the impact. It is not only a tangible habit, but also an intangible belief. Although the term "cultural consumption" did not exist in ancient times, there have been many discussions and stories about studying and making progress in the thousands of years of China's cultural history. These valuable traditions, which still have a strong vitality, have a profound and great influence on the formation of a person's spirit of self-improvement and enterprise, on the support of a nation's spirit of indignation and strength, and even on the social and political influence of our nation.

Today's world, science and technology is changing rapidly, information, technology and knowledge are constantly developing. In this situation, the low level of cultural consumption, structural imbalance of cultural consumption, means that may fall behind in the international competition, or even be eliminated. A nation without an enterprising spirit is very sad and dangerous. Cultural consumption is like a yardstick that can measure the enterprising spirit and status of a nation. Therefore, vigorously advocating healthy and reasonably structured cultural consumption and raising the level of cultural consumption of the residents is a key part of the implementation of the cultural strategy. To this end, we need to fully develop and utilize the advantages of the market, develop and expand the cultural industry and cultural undertakings, increase the human and financial investment in cultural centers, libraries, children's palaces, memorial halls and other facilities, enrich the cultural consumption of the residents of the venues and resources, the construction of taste and elegance, distinctive style, high technological content of the modern cultural facilities, to the masses of the people's cultural consumption really raised to a new level.