13 marketing means

1, search engine marketing: there are two kinds of search engine marketing: SEO and PPC. SEO is search engine optimization, that is, optimizing the website structure (internal link structure, physical structure and logical structure of the website), high-quality website theme content and rich and valuable external links, making the website more user-friendly and search engine-friendly, thus gaining an advantage ranking in search engines and introducing traffic to the website. PPC refers to the purchase of advertising space on the search results page to achieve marketing purposes. Major search engines have launched their own advertising systems, but in different forms. The advantage of search engine advertising is relevance. Because advertisements only appear in related search results or related topic web pages, search engine advertisements are more effective than traditional advertisements, and the customer conversion rate is higher.

2. E-mail marketing: E-mail marketing is to provide users with industry and product information in the form of subscription, so as to establish trust and trust relationship with users. Most companies and websites have used e-mail marketing. After all, e-mail is already one of the basic application services of the Internet.

3. Instant messaging marketing: As the name implies, it is a marketing method that uses instant chat tools on the Internet for publicity. Brand building, abnormal marketing may have gained a lot of traffic, but users not only do not recognize your brand name, but even pull your brand name into the blacklist; Therefore, an effective marketing strategy requires us to consider providing users with personally valuable information.

4. Viral marketing: Viral marketing does not use viruses or rogue plug-ins to promote, but guides and stimulates users to actively promote through a set of reasonable and effective points system, which is a marketing model based on intentional users.

5.BBS marketing: I don't need to explain it in detail. I think this application is very common, especially for individual webmasters. Most of them pour water into portal forums and leave links to their own websites, which can bring hundreds of IPS every day. Of course, for enterprises, BBS marketing should be more professional and refined.

6. Blog marketing: Blog marketing is the establishment of enterprise blogs, which are used for the interactive communication between enterprises and users and reflect corporate culture. Generally, the contents of enterprise blogs are industry comments, work feelings, mood essays, professional technology and the like, which makes users trust enterprises more and deepen brand influence. Blog marketing can be realized by self-built blogs of enterprises or by third-party BSP. Enterprises communicate through blogs, thus enhancing customer relationships and improving business activities. Compared with advertising, enterprise blog marketing is an indirect marketing. Enterprises communicate with consumers through blogs, publish corporate news, collect feedback and opinions, and realize corporate public relations. Although these products are not directly promoted, the process of getting users close, listening and communicating is itself the best marketing means. Corporate blogs have similar functions to corporate websites, but blogs are more popular and casual. Another, the most effective and feasible method is to use blogs (people) for marketing, which has always been a very hot topic in the blogosphere. The urgent interests of Lao Xu and Sina blogs, KESO's blog advertisements, He Xun's blog advertising alliance and Rising's blog evaluation activities recently are actually the mainstream and direction of blog marketing. Blog marketing has the characteristics of low cost, pertinence, closeness to the public and freshness. Blog marketing often leads to people's talk and achieves good secondary communication effect. There are many successful cases abroad, but few in China.

7. Podcast marketing: Podcast marketing is to publicize and promote the brand by implanting advertisements in widely disseminated personalized videos or collecting creative advertisements on podcast websites. For example, some time ago, the most popular foreign video podcast website "I create everything by myself" collected advertising ideas (video carnival of global netizens), and well-known companies extended the brand concept by releasing creative video advertisements, and deepened the brand effect continuously.

8.RSS marketing: RSS marketing is a relatively immature marketing method. Even in developed countries like the United States, a large number of users still know nothing about it. Most people in the internet industry use RSS, mainly to subscribe to logs and information, and it is even more impossible for users to subscribe to advertising information.

9.SN marketing: SN: social network, that is, social network, is one of the particularities of Internet web2.0. SN marketing is based on the concepts of circle, contacts and six dimensions, that is, the circle with a clear theme and the club's self-expansion marketing strategy. Generally, the membership recommendation mechanism is the main form, which provides the possibility for precision marketing. For example, GOOGLEGMAIL adopts the recommendation mechanism, and only when others send you an invitation can you have a chance to experience GMAIL. At the same time, when you have GMAIL, you can send invitations to others, and users can expand their social networks through the invitation mechanism. At the same time, GOOGLEGMAIL realizes the brand transmission through the continuous transmission and association of people. This can also be said to be the sublimation of viral marketing, which plays a strong role in identifying the brand of products for users.

10, creative advertising marketing: creative advertising marketing, perhaps you will be inspired, corporate creative advertising can deepen brand influence and brand building. Grid website, I have money, this is purely creative advertising.

1 1, knowledge marketing: knowledge marketing is like Baidu's knowledge. Through the question and answer between users, user stickiness can be enhanced. If you expand users' knowledge level, users will thank you. Imagine, enterprises might as well set up an interactive channel such as online troubleshooting, so that users can experience their professional technical level and quality service, or set up a special area to popularize relevant knowledge to users and update it regularly every day.

12, event marketing: event marketing can be said to be hype, which can be a valuable news point or a sudden practice, hype inside and outside the platform to enhance influence.

13. Word-of-mouth marketing: Although word-of-mouth marketing did not exist in the 2.0 period, it was more obvious and important in the 2.0 era.