Traditional Culture Encyclopedia - Traditional festivals - Maxim's mooncakes are a brand from where

Maxim's mooncakes are a brand from where

Maxim's mooncakes are a Hong Kong brand.

Maxim's mooncakes are a famous mooncake brand under Hong Kong Maxim's Group, the largest catering group in Hong Kong, so Maxim's mooncakes are a Hong Kong brand.

Hong Kong Maxim's mooncakes are one of the three most famous brands of mooncakes in Hong Kong. Apart from the traditional double-yolk yellow lotus seed paste and white lotus seed paste mooncakes, there are also low sugar mooncakes, iced mooncakes and cartoon mooncakes. Maxim's is the first mooncake brand in Hong Kong to be awarded the "Q-Mark Quality Product" honor by the Federation of Hong Kong Industries, and has also obtained the HACCP (Hazard Analysis and Critical Control Points for Food Safety) certificate and ISO9001:2000 quality control certificate, and has been the top seller of mooncakes in Hong Kong for eleven consecutive years from 1998 to 2008 (according to the Nielsen survey of 99-07). Nielsen's survey report of 99-07), which is a guarantee of confidence.

Corporate Culture of Maxim's Mooncakes in Hong Kong

1. Emphasis on Heritage and Innovation

As a brand with a long history, Maxim's mooncakes are constantly exploring and innovating with new flavors and products while preserving the traditional production techniques. This spirit of innovation is not only reflected in the products, but also throughout corporate management and marketing.

2. Emphasis on people-oriented

The company believes that employees are the most important resource of the company, and only when employees are satisfied can it provide consumers with high-quality products and services. Therefore, Maxim's Mooncake attaches importance to the opinions and suggestions of employees, encourages employees to participate in corporate decision-making and management, and strives to improve employee motivation and satisfaction.

3. Emphasis on integrity and social responsibility

The enterprise has always insisted on honesty and integrity to ensure product safety and reliable quality. At the same time, the enterprise is also actively involved in social welfare undertakings, pay attention to socially disadvantaged groups, give back to society and do their part.

Reference for the above: Baidu Encyclopedia - Hong Kong Maxim's Mooncake