What is the meaning of micro marketing model

Micro-marketing is a kind of enterprise marketing mode in the era of network economy. It is a kind of network marketing method that has emerged along with the hotness of WeChat. WeChat does not exist the limit of distance, the user registered WeChat, and around the same registered "friends" to form a contact, subscribe to their own needs of information, business through the provision of user needs of information, promote their products, so as to realize the point-to-point marketing.

It is a modern low-cost, cost-effective marketing tool. Compared with traditional marketing methods, "micro-marketing" advocates the interaction of "virtual" and "reality" to establish a system involving research and development, products, channels, markets, brand communication, promotions, Customer relations and other more "light", more efficient marketing chain, the integration of various types of marketing resources, to achieve a small Bo big, light Bo heavy marketing effect.

The core means of micro-marketing is customer relationship management, through which the process of changing passers-by into customers and customers into partners is realized. The basic mode of micro-marketing is to pull new (development of new customers), care for the old (transformation of old customers) and alliance (establishment of customer alliances), enterprises can use one or more of the above three modes of micro-marketing according to their own customer resources.

The nine standard actions of micro-marketing are, attracting over customers, categorizing visitors, activating potential customers, screening test customers, converting current customers, cultivating loyal customers, tapping big customers, upgrading friends, and alliance for customers.

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Expanded Information:

History of the Origins of Micromarketing:

In today's market demand-driven economic era, consumer demand presents the characteristics of refinement and diversification, the segmentation of the market is maturing, and at the same time in the rapid progress of the Internet technology and application of the stimulus, the pace of development of the overall market is also accelerating.

Therefore, enterprises need to establish a set of flexible management thinking, continuously optimize the enterprise structure and related services, and lighten their load in order to comfortably respond to unpredictable market changes.

In this environment, the concept of "micro-marketing" has emerged. Marketing as an important part of the business to achieve profitability, by many business operators as a winning formula, but the traditional rough promotion methods have been unable to meet the marketing needs of the refined market, the enterprise return on investment is also declining, and thus the market urgently need to appear a more efficient and effective marketing approach.

With the rapid development of the Internet economy as a whole, the network as a communication platform for the rapid growth of the marketing industry, the overall level of service has also shown a step-by-step growth, and the birth of a network technology-based precision marketing model.

/baike.baidu.com/item/%E5%BE%AE%E8%90%A5%E9%94%80 "target="_blank "title="Baidu Encyclopedia - Micro-Marketing">Baidu Encyclopedia - Micro-Marketing