Traditional Culture Encyclopedia - Traditional festivals - What's the difference between pocket push advertising and traditional media?

What's the difference between pocket push advertising and traditional media?

Traditional media are limited by the forms and channels of communication. By selling content to readers and selling readers to advertisers, it is impossible to accurately locate advertisers and divide people, so it is a model of casting a wide net, and RIO is not high. The mobile bulletin board advertisement in the pocket can be accurately located at 3- 10 km by using LBS geofence positioning technology, and the crowd database is provided by three major operators, which greatly improves RIO.