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On the development strategy and countermeasures of flower industry in our province

No matter from the international market or domestic market, the flower industry has a very bright development prospect, which provides a broad development space for the flower industry. At the same time, it also provides a good development opportunity for the flower industry in our province. Hebei Province, located around Beijing and Tianjin, has a long history of flower cultivation and has developed rapidly in recent years. With the rapid development of socialist market economy, the flower industry in Hebei Province should develop faster and become an important pillar industry of rural economy. To this end, I will talk about the strategies and countermeasures for the development of flower industry in Hebei Province.

First, the importance and urgency of Hebei flower industry development

(1) Importance

1. The importance of developing flower industry from the international and domestic market situation. In the international market, there are three flower consumption centers in Europe, North America and Japan. The number of flowers imported by these three centers accounts for about 99% of the total world flower trade. In the world flower industrialization, developed countries still dominate, controlling 80% of the international market, while developing countries only account for 20%. China only accounts for 0.6%, and our province's share is even lower. In the domestic market, potted flowers are basically covered by products from Guangdong and other provinces. The output of fresh cut flowers in Yunnan and Shanghai alone accounts for more than half of the country, and several major bonsai schools in the country are in the south. Relevant information shows that 70% of the flowers sold in Beijing market are imported from other places. From the above analysis, it is not difficult to see that Hebei Province, which is located in an important position around Beijing and Tianjin and has a good flower planting tradition, has huge flower production potential and market space.

2. See the importance of developing flower industry from the market demand in Hebei. Judging from the market situation in recent years, both potted flowers and fresh cut flowers often have seasonal schedules, especially during the Spring Festival. 1998 During the Spring Festival, 70% of potted flowers and 80% of fresh cut flowers still need to be imported from the south and abroad, and a considerable number of high-grade flowers are monopolized by foreign products. Other cities in the province have similar situations. The fact that foreign flowers occupy the Hebei market fully shows that the flower consumption market in Hebei is very large, and this phenomenon will not change if the flower industry in this province is not developed to a certain extent. This fact also proves the importance of developing flower industry in Hebei.

3. See the importance of flower industry from the development of Hebei national economy. With the progress of society and the adjustment of industrial structure, the proportion of the tertiary industry in the national economy is increasing. Flower industry involves both the primary industry and the tertiary industry, which can not only promote national economic growth, but also increase social employment opportunities and benefit the country and the people. Before 1996, the output value of flower industry in our province was very small and was not included in the national economic statistics. Since 1997, our province has taken the development of flower industry as a new growth point of national economy, and governments at all levels have attached great importance to it. The forestry system is seriously grasped, and the Provincial Flower Association actively takes measures to guide the development of the flower industry, which has made certain contributions to the development of Hebei's national economy. By the end of 1998, the output value of flower industry reached 450 million yuan, an increase of 80% compared with 1996, with an average annual growth rate of 40%, while the national economic growth rate of our province was 107%, which was roughly four times that of the national economy. So I think the flower industry is really a sunrise industry, and I can't emphasize it too much.

4. The importance of developing flower industry from the perspective of poverty alleviation of farmers in the whole province. Recently, we selected 50 townships and 150 villages from 10 counties where flowers developed rapidly in recent two years, and conducted a special investigation on the situation of farmers in the province relying on the development of flowers to get rid of poverty and become rich. Statistics show that 150 villages have 1380 farmers who have made a fortune by raising flowers, and the average annual flower income of each household is about 17000 yuan. In February this year, I personally went to Nanwang Qiying Village in Gu 'an County to make an investigation. The whole village 134 households with 560 people and 2000 mu of cultivated land. 1998, 4,000 mu of flowers are planted in the whole village, including 2,000 mu of land rented from neighboring villages, and the total income of flowers is 8.2 million yuan, with per capita exceeding 1 10,000 yuan.

5. See the importance of developing flower industry from the aspects of spiritual civilization construction and improving people's quality of life. Flowers can not only beautify the environment, improve people's quality of life, but also cultivate people's sentiments. In this sense, it is also an important part of spiritual civilization construction. Hebei province is a big agricultural province in the north. Long-term farming has caused people to be narrow-minded, conservative and backward, and not adapt to the new situation of reform and opening up. We have noticed that a good ecological environment is an important foundation for a good investment environment, and developing flower industry is an important content of ecological environment construction. In people's social interaction, with the improvement of living standards, the original "one pack of snacks and two bottles of wine" is becoming less and less fashionable, and people begin to advocate sending flowers. This spring, the daily sales of flower shops in Lv Fang Village, Shijiazhuang City, with an area of only tens of square meters, reached nearly 20,000 yuan, an increase of 83% over the same period last year.

(2) Urgency

I feel that the flower industry, as a new industry, has fierce market competition. In the case of a certain market capacity, if you don't go up, someone will go up and you will be eliminated by the market. From the analysis of the national flower market, Hebei must seize the opportunity and meet the challenge.

First of all, the horizontal proportion is very different. From 65438 to 0997, the planting area and total output value of flowers in our province were only equivalent to the level of a Yanling county in Henan Province. Secondly, the vertical ratio has made progress but has great potential. A large part of the flower market in our province has been occupied by others. If we don't develop ourselves and take the initiative to expand the market, others will develop and occupy the market in our province for a long time, which is what we don't want to see. Therefore, to seize the opportunity and meet the challenge is not only the requirement of the market, but also the need of the situation, so we must speed up development.

Second, the strategic objectives and countermeasures