What is the market prospect of water purifier?

The water purifier industry is no stranger to urban families. Although the penetration rate of the domestic water purifier market is not very high, the growth rate of the water purifier market has remained above 40% in recent years. The Analysis Report on Market Prospect and Investment Planning of China Water Purifier Industry 20 14-20 18 issued by Forward-looking Industry Research Institute points out that although the whole water purifier industry has a bright prospect, it is still necessary to grasp the future development of the whole industry.

Prospective Industry Research Institute believes that China water purifier will develop along the following trends:

Trend 1: The production capacity of the water purifier industry will exceed the demand.

From the earliest imported brands to the rapid rise of domestic brands and the entry of more and more cross-industry brands, there are more than 4,000 water purifier brands active in China at present, and the number is increasing. Mainly because the threshold of the water purifier industry is low, so there will be overcapacity. In addition, at present, there is no specialized water purifier store in China. Compared with mature industries such as building materials and home appliances, short-term sales may not win the output. Over time, the size of the brand will determine the best-selling degree of the market, which is why Analytic.com has been emphasizing that investors who are going to be agents of water purifiers must choose better brands.

Trend 2: The cost of water purifiers is rising.

The person in charge of Anzhiyuan Hongfu Planning believes that this cost is mainly reflected in the following aspects. First, the rise in store rents is basically a foregone conclusion. Secondly, most domestic water purifier manufacturers either produce all the components from beginning to end by themselves or simply assemble them. You can refer to mature industries such as home appliances, and the division of labor is basically clear. Why should the division of labor be clear, just to save costs? In the future, the water purifier industry must also try to subdivide production to facilitate large-scale or batch production. Finally, consumers are increasingly demanding the service perfection of water purifier brands, and the establishment of service system requires a lot of money, which undoubtedly increases the cost of water purifier products.

Trend 3: The future profit market of the water purifier industry is a vast rural market. To find a market, we must first develop the rural market.

According to statistics, the consumption capacity of rural market in China exceeds one trillion yuan every year, increasing by 15% every year, and the per capita net income of rural areas exceeds 4,000 US dollars, increasing by 10% every year. The construction of new countryside is in full swing, one of the important reasons is that the drinking water situation in rural areas in China is not optimistic. According to the survey of the Ministry of Health, more than 6,543.8 billion people have unhealthy drinking water problems, so the brand of water purifier is in the future. It is understood that Anzhiyuan water purifier has entered the rural market as early as 2008. At present, a series of "Nongjiale" water purifiers suitable for rural use have been successfully developed. In the future, Anzhiyuan will accelerate research and development, enhance brand competitiveness, and bring the best home water purification solution to more families.

Trend 4: The water purifier industry must adhere to independent innovation.

Independent innovation is the primary consideration of all industries at any time, and the water purifier industry has begun to mature. At this time, combined with the development law of all industries, the water purifier industry will also usher in the first round of reshuffle, and the competition will intensify in the reshuffle stage. At this time, technological innovation undoubtedly plays a decisive role, and more and more consumers begin to pursue brands, and technology is one of the important factors to achieve brands. At present, the domestic water purifier industry has always been a technical weakness. Among thousands of water purifier manufacturers, there is really little technology. From the perspective of Anzhiyuan water purifier, the leading domestic brands and the top ten brands of water purifiers have only developed the core technology of "clean core", so small brands can imagine that almost all of them operate with zero technology.

Trend 5: The future water purifier industry must follow two economies.

These two kinds of economy are low-carbon economy and circular economy, which are the mainstream trend of future development. Only by following the law and conforming to the requirements of the times can we go better. As a new industry, water purifiers must also quickly enter these two economic zones.

At present, the penetration rate of domestic water purifier products is only about 4%. In fact, water purifiers are a trend in domestic household life, and the water quality in China is very poor compared with that in foreign countries. It is even said that foreign sewage standards have reached domestic drinking water standards, and the saying that domestic tap water can't raise fish has a long history. So now most home users will choose bottled water instead of boiled water.

But not all bottled water is safe. For example, water comes from the outside, and it is hard to imagine that a few dollars a barrel of water will have good quality. Bottled water is not suitable for direct drinking, and there are problems with repeatedly heated bottled water. The popularization of bottled water has solved the drinking water problem in many senses, but it has not really solved the drinking water problem in life.

Therefore, the introduction of the water purifier industry is the general trend in a fundamental sense, and it is the filtering stage from the products of one era to the next generation. The water purifier industry will have a huge leap in the market in 20 14 years.

I hope my answer can help you.