What are the main characteristics of e-commerce compared with traditional commerce?

Compared with traditional commerce, e-commerce has the following incomparable advantages:

1, the right place at the right time.

Traditional commercial sales in a fixed place and for a fixed period of time; E-commerce is based on online shop for online sales, which breaks through the limitation of time and space and can place orders at any time. There are no geographical barriers, which meet the needs of all kinds of consumers to a greater extent; At the same time, I really realized that shopping has no borders. Your business can be done anywhere in the world, without regional restrictions. In the past, you could only run one community in Beijing, but now any region may have your share.

Step 2 save costs

Traditional business is carried out on the basis of funds, which need store rent, decoration expenses, personnel, hardware facilities, warehouses and other funds to supply; However, the development of e-commerce does not need so much physical objects and funds, which can reduce costs, transfer more profit space to users, and also form a price advantage over offline.

3. Reduce intermediate links

In the development of traditional e-commerce, sales may need to go through various links such as agents and distributors, and it is impossible to directly face customers quickly; E-commerce, on the other hand, has broken the long-standing situation, making manufacturers directly face consumers, reducing many intermediate links, reducing intermediate transaction costs and improving profit margins.

4. Expand sales channels

Compared with traditional commerce, the sales channels of e-commerce have greatly increased. You can enter Tmall, JD.COM and other platforms, and open an independent online shop through the third-party service provider mall system, so that the online distribution and consignment channels are diversified and the sales are more impressive. This can refer to several major channel systems of online marketing.

5, convenient management

Traditional business management is complicated, with imperfect information such as finance, data and inventory, frequent mistakes, time-consuming and laborious; However, as far as e-commerce is concerned, it is the information age. Whether it is your own online shop business or your own agents and distributors, all kinds of data can be clearly presented through the network, and management, settlement and access are very convenient, fast and clear.

Step 6 communicate closely

In traditional business, users' opinions and opinions on products can only be fed back to the final retailer; The era of e-commerce is different. The network has accelerated our close communication with users. Users can directly inform manufacturers of their first-line impressions, and manufacturers can also deeply understand their voices and make improvements. Moreover, through e-commerce, you can also conduct user research and understand yourself, so as to finally grasp the needs of users and gain the favor and market of users.

7. Enhance the competitiveness of enterprises

The traditional enterprise model is single, and the e-commerce model is more diverse. The Internet age is an information age, and the consumption habits of young people are different from those in the past. The rise of Taobao and JD.COM illustrates the changes of the times, and entering e-commerce has enhanced the competitiveness of enterprises in the times.

Of course, no one is perfect, and e-commerce also has its shortcomings.

1. Compared with traditional commerce, everything in e-commerce is based on the network, and the display of enterprises and products is in the form of pictures, words and videos, which cannot be truly felt and experienced. For example, if you buy a dress, you can't feel its texture and material.

2. Friends who are used to traditional commerce may express some doubts about the security of e-commerce. Offline is cash on delivery. Is online payment safe? Is the enterprise honest and reliable? There's no guarantee.