Traditional Culture Encyclopedia - Traditional festivals - Help me think of a topic for my jewelry thesis, without articles (10)

Help me think of a topic for my jewelry thesis, without articles (10)

Theme: Regional Marketing of Jewelry Enterprises Users: 3 Laughs Content: Regional Marketing of Jewelry Enterprises-Outline of Regional Marketing of Jewelry Enterprises: 1. What is regional market development II. Analysis of the basic situation of China's jewelry industry 3 pages. Six steps of regional market development and planning for jewelry enterprises. How to manage the regional market? Case Appreciation-The Success of Chaohongji Jewelry. Revelation 6: paper summary and thank you speech 4. "Integration, * * * storage and * * * glory"-the marketing partner system. On the one hand, enterprises choose reputable and powerful dealers as exclusive marketing agents in the target market, on the other hand, they send reliable business representatives to use them. Under the guidance of manufacturers, * * * jointly develop the market, forming a shared interest and risk. This is more suitable for the entry of foreign markets. Which of the above methods should be abandoned or used depends on the actual choice of enterprises and markets. Secondly, we should choose the right time to enter the regional market. The correct time is: 1. Before the arrival of the sales season; 2 major events or important festivals come; 3. When the total market demand increases; 4. When there is a vacancy or a broken file in the market. When entering the regional market, we should also pay attention to the use of strategies, such as: a. Off-season marketing. Most products sold in peak season are divided into off-season and peak season. In the peak season, the advertising promotion war of homogenized products is in full swing, while in the off-season, many enterprises seem to have nothing to do and their business is deserted. How to do something in the off-season and prosper in the light is a problem worthy of discussion for enterprises. Enterprises can use the off-season to go deep into the market, investigate and study, or choose new customers to consolidate old relationships and strengthen the construction of distribution channels, so as to make a good start for the next peak season. You can also shake the market in the off-season (start consumption with exciting themes, novel and unique ways and attractive selling points), so that prosperity can flourish in the light. You can also launch advertisements and publicity activities with distinctive themes in advance in the off-season to pave the way for sales in the peak season. B. Fish in troubled waters, take the opportunity to enter any regional market environment, and there are uncontrollable factors in enterprise marketing. Strong brands or competitors will inevitably encounter or encounter difficulties and mistakes of one kind or another, and even chaotic markets. At this time, if enterprises take the opportunity to enter, they will certainly catch up with others in order to attack their weakness, hurt their spirit and seize the share. 6 comprehensively consolidate and maintain the regional market. Why are the regional markets that some enterprises have worked so hard to establish for the sake of latecomers? This is because the enterprise has not fully integrated and maintained it. As the saying goes; It's easier to fight a mountain than to defend one. So is the establishment of regional markets. After an enterprise occupies a regional market, its market followers will follow suit and invade. If enterprises want to keep the market, they must take effective measures. One of the most effective means to consolidate the market is to penetrate the market, that is, to fully penetrate the existing market. L. network penetration. By giving profits to the majority of middlemen, we will increase advertising promotion and increase the sales of middlemen. 2. Product penetration. Expand the application range of products (such as Master Kong instant noodles, from eating out to eating at home), increase the variety of products (increase braised beef noodles and Manchu banquet), expand the utility of products (crisp noodles), and improve the quality of products. 3. Customer penetration rate. Develop new products (such as instant rice, instant porridge, microwave food, etc.) according to the different needs of different customers. ) to meet the needs of different levels. The second most effective means to consolidate the market is to maintain the market, that is, to fully maintain the existing market. Above, the author expounds the basic ideas and methods of regional market planning, but these are still framed and need to be planned in combination with specific market conditions to be more operational. I hope that the thinking in this paper can be beneficial to enterprises, especially small and medium-sized enterprises, to establish regional markets. 3. Product Positioning The necessity and importance of product understanding to modern advertising planning. Today, the China market is in an unprecedented fierce "Warring States Period". Many brands are constantly emerging, especially the differences between products are getting smaller and smaller, the homogenization is getting higher and higher, and the market competition is becoming more and more difficult. At the same time, it is more and more difficult for consumers to choose among the "Wang Yang Sea" of commodities, and they are at a loss in front of more and more brands, which makes many enterprises even more at a loss and unable to win the favor of "God". How can we stand out from the competition and succeed? The answer to this question should be explored from the perspective of consumers. Faced with these products, consumers have no time to identify them one by one, and often only choose those brands that occupy a certain position in their hearts. From a strategic point of view, a clever competitive strategy is "attacking the heart for the top and attacking the city for the bottom". To stand out, it is necessary to hit the hearts of consumers and occupy a place in the hearts of consumers. The question is-how can we hit the hearts of consumers? There is an award-winning photo that can inspire us: the whole photo is full of cows. These hundreds of cows are very similar in appearance, but only one is very eye-catching. When all the other cows were looking for food, it turned around and stared at the camera curiously. It's so cute. Everyone who saw this photo was attracted by this cow and left an indelible impression on it, while it was difficult to leave a memory on other cows. This shows a truth: it is those things that are different and different that are easy to attract people's attention. Similarly, if you want your brand to attract consumers and not be overwhelmed by the ocean of goods, you should try your best to be different and pursue uniqueness, so that consumers can easily distinguish themselves from other brands and occupy a certain position in their minds. This work is called positioning in marketing theory. 1. Regional Positioning In marketing planning, it is necessary to establish a forward-looking market area for products, whether to enter the international market or the domestic market, in a certain market or somewhere. Finding your own market will make your marketing plan easy to succeed. Otherwise, you may fail. 2. Career positioning Career positioning is to consider what career to sell products or services to. It is obvious that feed is sold to farmers and stationery is sold to students, but what can really produce marketing benefits is often the positioning that is not obvious and not easy to be detected. Therefore, you should have a pair of discerning eyes when positioning the market and find the blind spots of competitors in time, so that you can gain a lot in the field of positioning. When staying in a hotel, a bed is inevitable, but for business travelers-managers of all sizes, they need a decent office besides a bed, and a hotel room that meets these requirements will be their first choice. There is a small hotel on Nanjing West Road in Shanghai, which has occupied this market skillfully through professional positioning. During the day, when you walk into the "office" of these foreign managers, you can't see any difference: telephone, sofa, desk ... but at night, when you press the button gently, two Simmons beds will slowly protrude from the dark wall, and the office will become a standard room. For managers, there is no need to pay more rent and will not lose their identity. They kill two birds with one stone by paying for a standard room and enjoying the convenience of a suite. How can the occupancy rate of this hotel not increase? 3. Stratum Positioning Every society has many social strata, and different strata have different consumption characteristics and needs. What class do you sell? This is something you should seriously consider when making a marketing plan. According to different standards, people in society can be divided into different classes. For example, according to knowledge, there are high knowledge class, middle knowledge class and low knowledge class. According to different incomes, there are high-paying classes, middle-paying classes and low-paying classes; According to different positions, it can be divided into leaders and staff. Stratum positioning is to firmly grasp the demand characteristics of a certain stratum and meet their needs from all levels of marketing. 4. Personality orientation Personality orientation is to consider how to sell your products to those with special personalities. Everyone has his own personality, and a product can't meet everyone's requirements, especially some personal consumer goods. At this time, choosing some people with the same personality as their own positioning goals and implementing marketing strategies for their hobbies can achieve the best marketing effect. For example, Beijing No.4 Leather Factory, a company specializing in the production of leather garments, always leaves a lot of scraps. Can we make full use of these wastes to produce a personalized product? After market analysis, they found that some young people in society have a personality of pursuing excitement, not satisfying tradition and pursuing new trends. If these scraps are sold as "beggar bags", they will certainly be welcomed by these people. Soon the "beggar bag" went on the market, and as expected, the sales volume was very large, and the demand was still in short supply.