What are the advertising media? What are their characteristics?

I. Newspapers

Features:

1. Large page, wide, can be fully selected and utilized

2. Newspapers are highly newsworthy and credible.

3. Newspapers can be illustrated and printed at low cost

4. Wide circulation and wide coverage

2. Magazines

Features:

1. Have much superior preservability than newspapers, and thus effective for a long time, and there is no limit to the time to read it

2. Concentrated readership, selective

3. Layout more creative and diverse, good visual effect

three, radio

Features:

1 wide coverage, by many.

3 Easy to produce, rapid dissemination.

4 affordable, easy to listen.

Four, television

Features:

1. Audio-visual combination, vivid image.

2. Strong penetration ability, the effect is remarkable.

3. Attractive and infectious.

High attention rate, wide influence

V. Internet

Features:

1. Wide range, no time and space limitations

2. Strong exchanges, flexible interactivity and selectivity

3. Rich in content, easy to modify, vivid, sensory

4. Low cost of placement

VI, Outdoor advertising

Features:

1. Large picture, wider dissemination.

2. Deeper memory, more lasting advertising effect.

3. Far-sighted strong, by many

seven, packaging advertising

Features:

1. Bright colors, vivid image, enhance the grade of the goods

2. Good packaging ads can cause the customer desire to buy

3. deep into the family, causing a chain reaction

eight, exhibition advertising

Characteristics:

1. Accumulate a large number of potential customers

2. Show the company's competitive advantage

3. Competitive analysis, product and service market research

9. Gift advertising

Characteristics:

1. Practicality is large, and keep it for a longer period of time

2. Precise placement, you can independently select the time of the advertisement, the region< /p>

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3. Free content and form

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