What are the common promotional methods?

1, price-cutting promotions

(1) inventory clearance: a big price cut to promote seasonal commodities or longer inventory of goods, slow-moving products.

(2) festivals: the opening of new stores, festivals, anniversaries, is a great time for discount sales.

(3) daily specials: due to the increasingly fierce competition, in order to win customers to the door, the launch of a daily or weekly specials, so that customers with low prices to buy both cheap and good goods.

2, prize promotions

Customers sometimes always want to try their luck, so the "lottery" is a very effective promotional activities.

Prize promotion is a popular way of promotion by consumers, but need to pay attention to the authenticity of the lottery rules, the fairness of the lottery.

3, discount offers

Generally in the appropriate time, such as festivals, seasonal seasons and other discounts to sell goods below the normal price of goods, so that consumers get the benefits.

(1) set up a special area: that is, set up an area or a display table in the store to sell special-priced goods. Special-priced goods are usually seasonal goods sold in large quantities or for excessive stock, or for goods that will soon be out of the holding period, or for goods with damage to the outer packaging.

(2) festivals, weekend deals: that is, at the opening of a new store, on New Year's Day or on weekends, some of the goods will be sold at a discount to attract customers to buy.

(3) discount card discount: that is, to give or sell discount cards to customers. Customers shopping in the store, with the hands of the discount card can enjoy special discounts.

(4) bulk price discounts: that is, when consumers buy goods in whole boxes, packages, barrels or larger quantities, price discounts are given.

4, competition-based promotions

Competition-based promotions is the integration of dynamic and participatory promotional activities, by the competition to highlight the theme or introduction of goods, in addition to the popularity of the goods, but also to increase sales, such as beer drinking contests.

5, free tasting and trial promotions

In the promotional time, the retail store can be more conspicuous in the location of the counter, free tasting of new packaging, new flavors of food. Non-food and other new products to implement free gifts, free trial, to encourage customers to use the new products and thus generate the desire to buy.

6, focus on giving promotions

Want to attract customers to continue to buy, and improve brand loyalty, focus on giving is a kind of a number of manufacturers of similar commodities, in their own outlets *** with the exhibition of goods, the formation of a certain momentum and scale, so that consumers have more opportunities to choose; you can also organize exhibitions and sales of goods, such as a variety of festive packages for sale, and so on.

1, leveraging promotions:

The use of current events hot promotions, star promotions, dependent promotions.

2, the combination of promotions:

With promotions (clothes and pants bought together half price) bundled promotions (buy clothes to send pants, plus a dollar more than one) coherent promotions (the first full-price purchase of the second two half-price).

3, commemorative promotions:

Membership promotions (vip specials, membership days. (Full 1000 price rise vip).

Holiday promotions (holiday point promotions father's day, etc.).

Anniversary promotions (birthday specials. Store specials).

Specific cycle promotions (new every Monday, half price on the 15th of the month).