Garden florist design notes!!!! !300 words!

One, the preparation of the flower shop

In the eyes of many people, the flower store is a very good choice. On the one hand, every day work in an environment full of flowers, the mood is very pleasant; on the other hand, because now people's level of consumption of flowers has increased, the peak years of festivals, visiting friends and relatives, flowers have been the favored gift, selling flowers will naturally be more and more people, the prospect of opening a flower store is also very broad. From the perspective of doing business, flower store should be considered a typical small business. A mask does not require a large house, simple decoration can be, four white walls can also highlight the beauty of flowers. Together with the cost of goods, all calculated, probably spend tens of thousands of dollars, the flower store can be opened. Now a lot of laid-off people are thinking of doing a little business, the cost of a flower store is generally affordable. Through my introduction, can let people have some understanding of the operation of the flower industry, and more importantly, for those who just enter the industry, do not know how to open a store to provide a guide to action.

1. Calculation of the cost of starting a florist

The cost of starting a florist, including store rent, transfer costs, renovation costs, office supplies, publicity costs, operating funds. In addition, if sales are unsatisfactory or receipts are low after opening, expenses such as living costs, publicity costs and staff salaries should be considered.

Store rent: 20M?0?50.3~10,000 yuan

Transfer fee: 0.5~30,000

Decoration cost: 600~800/_or so

Light box advertisement cost: 3,000 yuan

Initial supplies cost: 3,000 yuan (packaging materials, flowers, potted plants, etc.)

Office supplies costs: 8,000 yuan (computers, telephones, fax machines, air conditioners, stereos, etc.)

Opening, publicity, company registration procedures costs: 3,000 yuan

Website production costs: 5,000 yuan

Preservation cabinets: 0.3 to 30,000

The above prices vary according to different regions, the price is only for reference.

2. Selection of florist store location

The basic elements to be considered in operating a florist store are: merchandise, price, promotional tools and address. Among them, the choice of the address of the flower store should take into account the environment around the flower store. That is, the flower store should be opened in the area where the demand for flowers is high. For example, in places such as near companies, schools, and entertainment venues that have a high consumption of flowers. These are good locations for a flower store. Of course, the flower store sold by the flower varieties, customer visits or ordering based on the mode of operation of the flower store, the above elements are flower store operators must focus on consideration.

When analyzing the business district in which the florist will be located, you can start from the following aspects:

①Collecting information in and around the business district, such as: demographics of the area, the number of florists, and their location.

②Survey the number of stores in the retail industry in the area.

③Understand the traffic flow situation in the area and whether the transportation is convenient.

④Find out whether there are large financial institutions, government departments, etc. in the area.

⑤Investigate the residence pattern of the residents in the area, the number of years of residence, the income level, the lifestyle, and the purchase pattern.

6 Visiting neighboring places of business and negotiating with real estate agencies, as well as considering elements such as parking space.

Site Selection Questionnaire

Items to be investigated: economic development and growth potential of the area where the store is to be located; expansion of the population and the possibility of growth in the development area; consumption trends by age; quality of the labor force; distribution of the labor force; competition with competing companies; wage levels; availability of parking; accessibility to mass transit and stores; accessibility to the city center; availability of expansion of stores; availability of storefronts; availability of parking space; accessibility to mass transit and stores; availability of downtown transit; availability of expansion of stores; and availability of parking space. Stores; whether the storefronts of stores can be fully exposed; the quality of sewerage, water and electricity facilities; the level of various taxes; whether it can be protected by the security and fire departments; the quality of the environment in terms of air, noise, etc.; and the relationship between the surrounding environment and the company in question.

All of the above items were rated as excellent, good, fair, or poor

3. Types of Flower Shops

The types of flower stores vary from country to country. For example, there are many types of florists in the United States. Similarly, there are various types of florists in Japan and Europe. There is also an increase in the number of large stores such as evaluation florists in the form of comprehensive horticulture, and garden or home gardening supply stores. As the culture of flower consumption and the level of consumption has changed, the forms of florists have also evolved. Therefore, when determining the type of florist, local flower consumption culture factors also need to be carefully considered by the operator.

Types and Characteristics of Flower Shops

①Floral General Store: a traditional form of florist; sells almost all varieties of flowers, potted flowers, horticultural products, dried flowers, simulated flowers; provides a variety of services, such as direct sales, distribution, planning of cultural activities and communication services.

②Specialty Flower Shop: targets the special needs of the specialized market; provides special varieties or specialized services, and differentiates its sales varieties from those of nearby stores.

③VIP Flower Shop: focuses on flower decoration for individual and group banquets of the affluent class; provides the same services as the Flower General Store, with the difference that it meets the unique needs of the customers; the price of the products can be slightly higher to ensure that the best products are provided and designed to meet the needs of the affluent class.

④Flower retail store: sells a variety of flowers in sticks or bunches, in the form of cash sales; does not provide design or delivery services; located in conveniently located commercial buildings in large cities or on the side of the road.

⑤ Floral Studio: with a professional nature, with relatively professional customers to carry out planning business; sales are generally booked by phone; can be operated without a store.

6 flower franchise (chain) stores: have the right to join, in order to operate according to the rules and regulations of a company; sales of goods must be purchased from the main store; franchises have to be paid by the store manager of a portion of the sales of the total store; the preparation costs are relatively high, but can be in a short period of time to improve the visibility of the florist.

7 Flower and floral supplies stores: produce flower works, gardening supplies, sell flowers by the branch or bunch as a unit; direct sales, no distribution tasks.

8 Flower wholesaler: has the role of linking producers and retailers; buys flowers from all over the world and provides them to local retailers; provides fresh cut flowers and related supplies such as foliage and gifts.

4. Analysis of the business circle around the florist

①Market analysis

Including the category of goods in the market, positioning, market share and customer awareness and demand for market goods. The clear positioning of their own goods, the appropriate assessment of their own strength, is to find market breakthroughs, to create the characteristics of the premise of the business.

1) to develop market analysis. For the overall market research, you can understand the industry's total occupancy rate, average occupancy rate, the market's key occupancy,