How to Effectively Teach "Establishing a Correct View of Consumption

Establishing a correct concept of consumption" is a humanist version of high school politics must be revised, "economic life", the first unit of the third lesson "colorful consumption" of the second lesson, mainly to learn the psychological aspects of consumption, to do a sensible consumer. The content of this section is from the students around the consumer life in depth, but also on the front of the basic structure of consumption and its types of knowledge to enhance the first unit of "life and consumption" of the landing point, focusing on students to establish a healthy and sensible consumerism, has a very strong humanistic color, which for the guidance of the student's consumption behavior plays an important role in the impact. And it is for the back to establish a correct view of money, the principle of the dialectical relationship between consumption and production of the unfolding of a good foundation.

Second, the school situation analysis

Consumption and students' daily life is closely related to each student has their own certain consumption habits and consumption patterns. How to establish a correct concept of consumption, learn to be a sensible consumer, is the students urgently need to know and pay attention to. According to the first year of students' strong autonomy, personality characteristics, the study of this class advocates "independent inquiry, cooperation and communication" learning mode, through the comparison and identification, cooperation and discussion, emotional experience and other methods, to promote students learn to learn.

Three, teaching objectives

1, knowledge and skills: to recognize and evaluate the psychology of consumption; understanding of the correct principles of consumption

2, process and method: to guide the students through the exploration and discussion, to cultivate students to find problems, analyze the problem and solve the problem ability to generate knowledge through active exploration.

3, emotion, attitude, values: through the learning of this box, to the students of hard work, thrift and frugality of ideological and political education; so that students set up the concept of environmental protection and green consumption, in view of today's environmental pollution and other issues, to guide students to establish the concept of sustainable development; so that the students develop a moderate consumption, the amount of money for the money, and other consumption concepts, so as to make the students set up a correct concept of consumption, to become a rational Consumers.

Four, key points

1, the focus of this lesson: the correct evaluation of various consumer psychology; understanding of the correct principles of consumption

2, the difficulties of this lesson: due to the improvement of the standard of living, the country to encourage the consumption of the background, students may think that thrift and frugality has become obsolete, therefore, the "live within your means, moderate consumption" and "hard work and frugality". "and" hard work, hard work and thrift "principle of consumption is the difficult problem of this lesson.

V. Teaching Strategies and Means

1, situational teaching method: according to the value orientation of the new curriculum of life, this box of teaching seeks to construct through the consumer behavior of life situations, so that the teaching of this lesson is full of life color.

2, discussion and inquiry method: the new curriculum classroom emphasizes the "student-oriented", the box teaching teachers to play a good "director" role, guiding students in the discussion of the construction of knowledge, the development of ability.

3, multimedia teaching method: the use of multimedia to show a large number of graphic materials, so that the teaching is more intuitive, more perceptual.

4, heuristic teaching method: by inspiring questions, guide students to think, develop students' thinking, and cultivate the ability of scientific thinking.

Sixth, pre-course preparation

1, the student's learning to prepare: issued before the class, so that students do a good job of pre-course study, a preliminary grasp of the principles of the material and the key points.

2, the teacher's teaching preparation: before class according to the needs of this box, prepare the multimedia courseware used in class, according to the need to adapt a TV series "Family Guy".

3, the design and layout of the teaching environment: students use the time before class to make up a sitcom "Family with Children".

Seven, the teaching process

Introduction of a new lesson

[Psychological test] Every year in the Spring Festival students more or less will receive the New Year's Eve money, your New Year's Eve money is how to spend it? Which of the following three ways do you belong to?

[Multimedia display]:

A. Immediately go to the store to buy back all the things you have always wanted, anyway, it is a "windfall", spend it all.

B. Make a shopping list of things you really need and allocate it wisely.

C. Don't spend as much as you can, but save it for a future emergency.

[Teacher Transition]The way we spend our New Year's money often reflects what type of consumer we are, and students can see what type of consumer they belong to?

[Multimedia display]:

A - lavish spendthrift type of consumer

B - sensible type of consumer

C. - Scrooge-type consumer

[Teacher's guide]Which of the above three types of consumers do the students think is the sensible consumer? So do you know what kind of consumer psychology a sensible consumer should have? How can we become rational consumers? This class teacher will take you to learn this content ---- set up a correct view of consumption

To teach a new lesson:

(a) the psychological aspects of consumption

consumption psychology face to face (the board)

Multimedia projection: Life Situation: <Family Children> Part N Episode 1 <Gift Giving >

Every year, when himself and some good classmates have a birthday, Meteor has to send gifts to each other with his classmates. Next month, several more students will celebrate their birthdays, and Meteor and his father will start to discuss the matter of buying gifts!

Multimedia projection: situation (1), while students perform

Liu Xing: Hey, Xiao Ting's birthday gift is really hard to buy ah!

Dad: What's so difficult about it! There are plenty of gifts in the store.

Liu Xing: It's not about that. I can't figure out what they'll like two months from now. Last month they were all about Jay Chou, and this time they're caught up in the "Korean wave".

Dad: Oh! I see! It's hard!

Think: ① material Xiaoting students in the daily hobbies in what obvious characteristics? ② Do you have such characteristics? ③How do you evaluate this kind of behavior?

Students answer slightly

Teachers summarize: the material Xiaoting's consumer psychology is a kind of herd mentality.

People with herd mentality see many people doing the same thing, they can not help but join in, follow the feelings of others, people have I have. This kind of consumption will be influenced by other people's behavior, other people's evaluation. With obvious imitation, repetition, blindness. This kind of psychology we more or less exist (for example, such as: shopping follow the discount, follow the advertisement). For this kind of psychology to do specific analysis. The main point is to see whether it is from their own practical point of view, whether it has a positive significance. If it is reasonable to follow the crowd can lead to the development of an industry, such as green consumption (buy electric cars, environmental shopping bags, energy-saving lamps, energy-saving appliances, etc.) can lead to the development of green industry, which is worth promoting! Otherwise, it may be ineffective consumption, bring waste, this is the blind herd.

--Blindly following the crowd is not desirable.

Multimedia Projection: Scenario (2) Student Performance

Liu Xing: And I don't know what to send to Xiaogang!

Dad: Then ask him which is his current favorite star!

Liu Xing: No, he's quite a strange and different person!

Dad: How weird?

Liu Xing: Let's talk about one, the new jeans, have to pick two holes in the knee area, but also can not be the same size it!

Dad: Ah! Is it ah?

Think: ① Xiaogang this behavior is caused by which consumer psychology? ② What are the characteristics of this consumer psychology? ③ Do you think this kind of consumption psychology is desirable?

Student discussion slightly

Teacher summarizes: this is a kind of differentiation psychology.

This kind of consumption seeks to be different and new. Different is not the same, people have me different. This kind of consumer psychology can sometimes promote the emergence of new technology and new products, can show personality. But show personality to consider social acceptance, but also consider the cost, if the show is different and overly innovative is not worth promoting.

Multimedia display of pictures: - "Excessive differentiation scares the hell out of people"

Multimedia projection: Scenario (3) student performances

Liu Xing: and Zhe!

Dad: Is his gift hard to buy too?

Liu Xing: Well, Xiao Yue said she was going to give him an imported MP5.

Dad: Ah? The imported MP5 is very expensive!

Liu Xing: But I can't be worse than her, it would be very humiliating!

Dad: Ah?

Think: ①If Liu Xing's father agreed to his request to let him go and buy imported MP3 almost the same or even better gifts, what will bring Liu Xing? ②What would it bring to his family?

Students answer slightly

Teacher summarizes: Liu Xing in getting face, he may not get Zhe's friendship. But it will surely bring burden to his family. Therefore, we should weigh the gains and losses in consumption so that we can regulate our consumption behavior.

This kind of consumption psychology is

Climbing psychology (board)

The student who has this kind of psychology I think he lacks a sense of responsibility for his family because he is thinking about his own gain of face and not thinking about the loss of his family. We can't "save face and live to suffer", "swollen face to be fat".

-The vanity of comparison is a sin.

Teachers summarize: Liu Xing for his classmates to buy gifts on this issue we have been exposed to three kinds of consumer psychology, these three kinds of consumer psychology there are certain misunderstandings. So how should Liu Xing buy birthday gifts for his classmates? What are the main perspectives to consider?

Students answer slightly

The psychology of truth-seeking (board)

Consider the price, quality, service, function and other factors. Only in this way can you be a sensible consumer.

Set the question: ① How to give your classmates birthday, must buy a very expensive birthday gift? ② How do you think students must wear school uniforms in school this matter?

[Teacher Transition] From our analysis just now, we can also see that people's consumer psychology is complex and diverse, both the correct consumer psychology, there are also unhealthy consumer psychology. Some students may have to ask, how do we correct the bad consumption psychology? How are we going to be a sensible consumer?

(2), do sensible consumers

Multimedia projection: life situation: < family children > Part N, Episode 2 < the new room trouble >

Background: 2008 Olympic year, Liu Xing family finally got the keys to a new house, the whole family's dream for many years. Now, around the topic of the new house, the whole family have expressed their own views, have expressed their own views.

Scenario (1) Student Performance

Liu Xing: Dad, my classmate's family was equipped with a home theater, a laptop and an imported stereo right after they bought their new home.

Dad: Son, don't worry, our family will never be worse than theirs.

Mom: I think you two are over-excited, the house loan is still 100,000 not yet paid! There is still money left to buy this and that.

Dad: Oh!

Mom: owe so much ah? Then why are we taking out another loan to buy a house?

Think: ① Liu Xing family loan to buy a house, how do you understand? ② Liu Xing and his father in the purchase of home theater, laptop computers, etc. is out of what kind of psychology? ③ And what effect will it bring to his family? ④ What do you think if Liu Xing's family earns 10,000 yuan a month but spends only 1,000 yuan a month?

Conclusion: 1. Live within your means and spend moderately

Analysis: Loan spending is OK for this family because they have a stable income and expected income. "In" = past income + current income + future income; this can greatly improve his family's life and consumption can pull the country's economic growth, which is moderate consumption (moderate consumption and loan consumption is not contradictory). But then go to buy laptop computers and other items seem to be a kind of enjoyment, but the burden on the family increased, in fact, their level of consumption may be reduced in disguise, this kind of consumption over their affordability is called overconsumption ("Negative" "moonlight family") "card slaves"). On the other hand, if consumption is excessively suppressed under the premise of a sizable family income, on the one hand, it will leave one's own needs unsatisfied, and it will not be conducive to the promotion of the development of society, because consumption is counterproductive to production. Therefore, we believe that in our daily consumption we should neither restrain consumption nor over-consume, the key depends on our own affordability. So we should adhere to

"Conclusion: 1, the amount of money for spending, moderate consumption

Scenario (2): student performance

Mom: Xia Donghai, colleagues said that the decoration is now popular "European" style, very exotic flavor.

Dad: then listen to you, anyway, everything follows the "popular" go.

Snow: Mom, not right, my classmates have seen the Internet, said next year will be popular "Australia" style.

Dad: How are we going to decorate our home?

Think: ① Snow and his parents in the decoration style is a kind of consumer psychology? ② you give their home ideas, how should be decorated? (Discussed and expressed their own views)

Teacher summarizes: Xiaoxue's parents are a kind of herd mentality and comparison mentality. Decoration styles should be suitable for their own, to be practical, blindly catching up with the trend is not to be, which requires us to adhere to

Conclusion: 2, to avoid blindly following, rational consumption (board)

In the process of consumption how to do rational consumption? Attention should be paid to the "three to avoid": ① to avoid blindly follow the trend ② to avoid emotional consumption (personal consumption by the influence of emotions, and make irrational consumption choices phenomenon. Often a whim, a mind is not calm, after the incident found that this choice is not suitable for their needs. (Therefore, in the consumption, pay attention to keep calm) ③ to avoid only material consumption, ignoring the spiritual consumption (Northern Song poet Su Shi "can make food without meat, not live without bamboo. No meat makes people thin, no bamboo makes people vulgar. People thin can still be fat, Shi vulgar can not be healed)

Scenario (3): student performance

Xiaoyu: Dad, how many plastic bags and plastic lunch boxes next to our new house?

Dad: Oh, it's probably the renovation workers who threw them away after eating.

Xiaoyu: Didn't our country enact the "Plastic Restriction Order"?

Dad: But many people are using it in real life!

Small Rain: That's because they don't know how harmful it is!

Dad: This rice is a lot of convenient ah, and harm?

Think: Do you know what are the hazards of disposable plastic bags and lunch boxes?

Students expressed their views, the teacher multimedia have text and pictures to show the severity of our environmental problems and the use of disposable plastic bags, lunch boxes harm!

Conclusion: 3, to protect the environment, green consumption

Introduction of the main theme of green consumption, the core, the content of the 5R

Thinking: in our daily life how do we do to protect the environment, green consumption? (Students' suggestions) Use less disposable products, choose green food, buy environmentally friendly batteries, conserve resources, turn on the air conditioner less, use non-phosphorus laundry detergent, send fewer greeting cards, and consciously recycle...

Scenario (4) Students' performances

Liu Xing: Dad, this time our family will be able to cross the border into the overall well-off!

Dad: Sort of!

Liu Xing: Then my clothes and sneakers should be upgraded!

Dad: Hey! You ah! You really don't know what you're doing!

Liu Xing: Huh? Did I say it wrong?

Dad: This house is the result of many years of hard work of our family.

Liu Xing: ah? Now still talk about hard work ah? Is it outdated?

Q: hard struggle is not outdated?

Tiny debate table: hard struggle outdated! PK Hard work is not outdated!

Multimedia display around the students and society's waste phenomenon, the poverty-stricken areas of life pictures, in order to form a stark contrast! Let the students feel the importance of thrift and hard work from the inside.

Conclusion: 4, thrift and hard work

Teacher summary: ① from the historical point of view, thrift and hard work is a traditional virtue, is a national spirit, rather than a specific consumer behavior, as the spirit, it is never out of date, and in the Chinese Revolution played an important role; ② from the point of view of the realities of the country, our country is a large developing country. Facing the pressure of population and resources, thrift and hard work will be a kind of forever advocate the spirit; ③ from a personal point of view, is conducive to the formation of personal virtues and sentiments of the cultivation of the state of mind of those who want to should have. Knowing how to struggle hard to overcome difficulties and achieve success; ④ From the perspective of the relationship between thrift and frugality, hard work and reasonable consumption, thrift and frugality, hard work and reasonable consumption can not be opposed. Diligence and thrift is not to inhibit consumption, but to say not to be wasteful; it is not in contradiction with loan consumption; it actually advocates the full improvement of the efficiency of the utilization of means of consumption. Today our life is not rich, we can not waste in consumption, that is, in the future life is rich, also can not waste! Because, for human needs and development, resources are always limited. Therefore, the spirit of thrift and frugality must be promoted!

Teacher's summary:

A person's view of consumption is correct or not can decide the fate of a family; a group of people's view of consumption is correct or not can affect the rise and fall of the whole country! Students, for the happiness of our families, the prosperity of the nation, let us do sensible consumption, practicing the correct concept of consumption, building a harmonious society!

VIII, classroom consolidation exercises (a)

9, homework design

Research homework: If students have 600 yuan a month of living expenses, after the class, please draw up a consumption (expenditure) plan.

X. Post-teaching Reflection

(1) Desirable Features:

1. The link is set up in a novel way. This box introduces the new lesson with a psychological test, and the whole box shows a variety of scenarios in the form of an adapted version of Family Guy, which is close to students' lives and allows students to participate in the performance in person, which can easily stimulate students' interest and mobilize the atmosphere, so that the students can master the knowledge and experience the joy in the knowledge in the joy.

2. The teaching methods are reasonable, reflecting the new curriculum concept and meeting the requirements of the new standard. According to the value orientation of the new curriculum of life, this box is mainly used in the scenario teaching method, trying to make the teaching of this class full of life color through the consumer behavior of life situation construction. Discussion and inquiry method and heuristic teaching method: the new curriculum classroom emphasizes the "student-oriented", the box teaching teachers to play a good "director" role, guiding students in the discussion of the construction of knowledge, the development of ability.

3, effective guidance. According to the first-year students strong autonomy, personality characteristics, the learning of this class advocates "independent inquiry, cooperation and communication" this way of learning, through the comparison and identification, cooperation and discussion of methods to promote students learn to learn.

4, teaching effect: students actively participate in the classroom, active, easy, orderly, teaching objectives can be put into practice. Especially in the "thrift, hard work" this teaching process, students were shocked by the great dye, human nature is very successful.

(2) shortcomings:

1, the speed of speech faster

2, students debate, can be more in-depth, more thorough.

3, the link set up a bit dragged and lengthy, time is very tight. How to be more concise and effective in setting up the link is worth reflecting on and scrutinizing.

4, independent and cooperative learning mode, requires students to have a certain learning foundation and personality qualities. Excellent students in the classroom thinking active, potential to be realized. But the backward students, the classroom performance opportunities are not many. How to pay attention to the personality of all, so that each student in the classroom are developed, but also after the teaching of the problem worthy of my thinking.

5, the individual inquiry questions set in this lesson lack of depth of thought, the form is relatively single.

(3) future countermeasures:

1, further study of new theories of education and teaching, and often ask for advice from experienced older teachers, so that their own teaching design is more distinctive and more rationalized. Further study the new political curriculum to make their teaching design more in line with the requirements of the new curriculum reform.

2. Further study the students and try to respect every student. Make their teaching design suitable for different levels of students, so that all levels of students can be demonstrated in the classroom, get the ability to improve.

3, further study of themselves, so that their teaching language more condensed, more vivid. Capture the dynamics of the students in time, flexible, able to improvise, and timely correction of students' wrong ideas and ways of thinking. When teaching, pay more attention to the training of thinking and the penetration and application of theory.

4, focusing on the content of the materials and teaching methods of organic integration and effective coordination, both to avoid the content of the empty, the form of too fancy, but also to avoid the far-fetched rote, classroom design examples to be representative, reflecting the times, to be close to the students' lives, and in the minds of students to produce **** chirping!