Traditional Culture Encyclopedia - Traditional festivals - What are the types of internet marketing models
What are the types of internet marketing models
Word of Mouth Marketing,
Internet Advertising,
Media Marketing,
Event Marketing,
Search Engine Marketing (SEM),
Email Marketing,
Internet Marketing,
Database Marketing,
SMS Marketing,
Ezine Marketing
Viral Marketing,
Q&A Marketing,
QQ Group Marketing,
Blog Marketing,
Blog Marketing,
Microblog Marketing,
forum Marketing,
social media marketing,
product information release for B2B business websites and platform marketing and so on.
Strategic Orientation:Extra attention is paid to the discussion of competitive business strategies, which can both help companies generate revenue and increase customer value. A good deal of space is also devoted to a discussion of performance appraisal metrics.
Understanding Technology:Introduces some important technical issues in a way that is accessible to the layperson. Legal Perspectives: A chapter on "Ethical and Legal Issues" is written by a full-time attorney.
This book is accompanied by a companion English edition for the reader's reference.
About the AuthorJudy Strauss is Associate Professor of Marketing at the University of Nevada. Author of 12 books and several scholarly articles on Internet marketing, advertising, and marketing education. Has many years of experience as a marketing practitioner and is the owner and marketing director of two companies.
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