The RMB 39 trillion retail market is rising, and SaaS services are falling into a blue ocean

In recent years, with the substantial improvement of consumers' online shopping habits, the scale of online sales has continued to expand.

According to relevant data, China's total retail sales of consumer goods in 2020 was 39.1981 billion yuan, of which online retail sales of physical goods in my country accounted for 24.9% of the total retail sales of consumer goods.

China's retail consumer market is huge, but digitalization is still immature. The main business income of many physical retail companies has declined. Digital transformation of refined management has become a good medicine for retail companies to save themselves.

However, there is a common practical problem in the digital transformation of traditional small and medium-sized retail enterprises: relatively weak technology research and development capabilities, and the lack of information operation teams have become a major problem.

As a result, third-party SaaS service providers that provide technical support and marketing services for such enterprises have been forced to follow the trend and rise rapidly.

Recently, Weiwo Data, a comprehensive retail data service provider, received tens of millions of yuan in Pre-A round financing and currently serves dozens of KA customers and nearly 30,000 retail stores.

Achieving revenue of 40 million yuan in 2020, with revenue levels reaching 100% growth for three consecutive years.

SaaS has become an inevitable choice for retail merchants. Nowadays, as people’s consumption concepts mature, “following the trend” and “rush buying” are no longer people’s current consumption patterns. People’s demand for consumer experience is getting higher and higher, and merchants must also focus on users.

As the center pays more and more attention to digital technology.

The diversification of product sales channel platforms, the complexity of marketing strategies, and the refinement of logistics management are all constantly challenging the traditional operating system of merchants.

SaaS service providers that focus on the retail industry can provide retail-related SaaS technology to assist enterprises in integrating multi-source data, optimizing full-cycle product management, specifically solving the pain points of retailers in actual operations, and achieving efficient and accurate retail management.

"SaaS (Software-as-a-Service) software as a service refers to providing software services to users through the Internet. SaaS service providers uniformly deploy software on servers, and users can order on demand to obtain corresponding software services. For

For small and medium-sized businesses, developing a SaaS management system not only faces technical barriers, but also requires high investment costs. As a new business model, SaaS has changed the traditional one-time payment consumption model of software.

"Rent instead of buying" reduces customers' current costs, so retail SaaS service providers have become an inevitable choice for merchants. On the one hand, this is because e-commerce traffic dividends have peaked in recent years, merchant competition continues to intensify, and it is increasingly important to increase revenue and reduce expenditure. Using SaaS systems can

Bringing significant cost reduction and efficiency improvement to customers, and carrying out systematic management, the higher the customer acceptance will naturally be. On the other hand, the SaaS-based operation and management system can be flexibly updated and iterated to meet the needs of merchants in the operation process.

New demands. Therefore, in the vast market space, SaaS service providers are facing a period of rapid development. With the diversification of platforms and the refinement and complexity of merchant operations, SaaS service providers are facing a period of rapid development.

As a provider of digital transformation for offline retail merchants, SaaS service providers have ushered in a period of development opportunities. In fact, in addition to some leading merchants starting to use professional SaaS products for operation and management, the majority of small and medium-sized enterprise merchants are still digitized.

In the initial stage, the proportion of merchants that can operate intelligently is even lower. Take some e-commerce platforms as an example. Although there are millions of merchants on the platform, most merchants only use simple lightweight tool products.

. As a vertical industry with high SaaS penetration rate, the proportion of online sales is gradually increasing. Merchants still have great room to improve the multi-channel integration and integration effect. In the process of commercialization of various platforms, it not only has a large

Based on the market size, it can still maintain rapid growth in the future. It can be expected that in the next year, new retail SaaS will become the most popular among market competitors.