Traditional Culture Encyclopedia - Traditional festivals - Chow Tai Fook Jewelry Chow Tai Fook Jewelry Co., Ltd.
Chow Tai Fook Jewelry Chow Tai Fook Jewelry Co., Ltd.
Question 1: How about Chow Tai Fook? Let me tell you something. At the top of the four major brands in Hong Kong, 1956 created a gold content of 999.9, and Hong Kong * * * took Chow Tai Fook's Jinling as a model.
1964 signed a contract with De Beers, the world's largest diamond manufacturer, and became one of 78 buyers in the world.
Chow Tai Fook has more than 1200 branches in China. No matter which city you are in, as long as you have Chow Tai Fook, you can get perfect after-sales service. There are hundreds of other brands at most.
1 Don't be afraid if you don't know the floor. It's normal for K gold to fade. Platinum is not as hard as gold. If diamonds are set, the ring will be deformed. If it is deformed, it is possible to drop the diamond. I have seen someone wearing a ring with platinum diamonds before, and now there is only one left. Which do you think is more suitable, fading or drilling? You can buy platinum if you have money. Now Chow Tai Fook has a free renovation service after sale.
Question 2: What kind of company is Chow Tai Fook? 1929, Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments. 193 1 Due to the civil war and the outbreak of War of Resistance against Japanese Aggression, Chow Tai Fook Gold Store moved from Guangzhou to Macau. 1946, Chow Tai Fook opened its first branch in Hong Kong, located in Queen's Road Central 148 B. From 65438 to 0956, Chow Tai Fook was officially taken over by Mr. Zheng Yutong, and in this year, 99,990 pieces of gold ornaments were created, which became the Hong Kong standard of gold fineness in the jewelry industry today. From 65438 to 0960, Chow Tai Fook broke through the capital structure model of ancient gold shops and established Chow Tai Fook Jewelry and Gold Co., Ltd., which expanded from a single gold business to jewelry business and became the earliest limited company in the gold industry in Hong Kong. From 65438 to 0964, Chow Tai Fook opened a diamond grinding factory in Johannesburg, South Africa, which was responsible for diamond cutting and polishing technology to ensure product quality. Later, he became one of the international authoritative diamond dealers of De Beers (now DTC Diamond Sales Center) 125. Mr Zheng Yutong, the operator of Chow Tai Fook, is also known as the "jewel king" in Hong Kong. 1984, Hong Kong legislated for gold products, and 99.99 pure gold pioneered by Chow Tai Fook was set as the fineness standard of gold jewelry. From 65438 to 0990, Chow Tai Fook decided to set a "bite price" based on cost and reasonable profit. Now, the word "bite the price" has become synonymous with "genuine". 1In August, 1998, Chow Tai Fook opened its first franchise store in Gui You Shopping Mall in Jianguomen, Beijing. Since then, Chow Tai Fook's domestic business has developed rapidly. From June 5438 to February 2002, Chow Tai Fook opened the100th franchise store in Beijing Road, Guangzhou. More than 70 years ago, Chow Tai Fook moved out of Guangzhou because of the war. Today, Guangzhou, the birthplace of Chow Tai Fook, has witnessed another leap for her. From June 5 to February 2003, the "2003 Gold and Jewelry Consumption Survey" jointly organized by China Gold News and Beijing Gold Economic Development Research Center showed that Chow Tai Fook had become the most recognized brand in China's jewelry industry. Jewelry and gold ornaments can always evoke people's most secular yearning for life, and the growth history of an old jewelry and gold ornament firm often outlines the financial transactions of folk goods in a microscopic way while promoting people to talk about capital after dinner. Is the growth story of an old jewelry and gold shop really as dramatic as that seen in movies, TV dramas or novels? Chow Tai Fook Jewellery & Gold Store, aged 75, was founded by Mr. Zhou Zhiyuan in Guangzhou on 1929, and officially opened in Hongkong on 1939 due to the outbreak of war. After having 192 branches in the mainland in 2004, it is still ambitious. Good Bite: Five Blessingg Chow Tai Fook's jewelry and gold ornaments always evoke people's most secular yearning for life, while the growth history of an old jewelry and gold ornaments firm contributes to people's conversation after dinner, which often reflects the outline of folk commodity trading. 1929, Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments. The name "Chow Tai Fook Dog" is because there was a saying in the south of China at that time that it was called "Jiaohao Bite", which was also taken from Five Blessingg, and it was related to the blessing culture in China and had no other special meaning. Wang Bin of Chow Tai Fook's Shenzhen franchise store said. 193 1 Due to the civil war and the outbreak of War of Resistance against Japanese Aggression, Chow Tai Fook Gold Store moved from Guangzhou to Macau. 1946, Zhou Zhiyuan's son-in-law Zheng Yutong opened Chow Tai Fook's first branch in Hong Kong, and officially took over the operation in 1956. This year, Zheng Yutong created 99.99 thousand gold ornaments, which became the Hong Kong standard of gold fineness in today's jewelry industry. Since then, Chow Tai Fook has started a new era of expanding body and increasing capacity. From 65438 to 0960, Chow Tai Fook broke through the capital structure model of ancient gold shops and established Chow Tai Fook Jewelry and Gold Co., Ltd., which expanded from a single gold business to jewelry business and became the earliest limited company in the gold industry in Hong Kong. At the same time, Chow Tai Fook boldly abandoned the old form of gold shops and branches, expanded the company's business with modern chain store management, and brought the marketing concept of "customer first" to the extreme, winning a good reputation in Hong Kong. In the early 1960s, Zheng Yutong was a shoo-in with gold in one hand and diamonds in the other. At that time, Zheng Yutong paid great attention to the fashionable styles of international jewelry. In his observation, he found that many western ladies with status like to wear diamond jewelry, while gold jewelry is no longer valued by them. ......
Question 3: What is the quality of Chow Tai Fook? Hello, yes, please rest assured.
Question 4: What about Chow Tai Fook's brand? Chow Tai Fook Group is a powerful private business group owned by Dr. Zheng Yutong and his family. The group's total assets exceed US$ 5 billion, and its business is spread all over the world, with about 80,000 employees. The business of the Group is mainly operated by two companies. Chow Tai Fook Jewelry Co., Ltd. ranks first in the market share of jewelry industry in Hong Kong and China.
Generally speaking, Chow Tai Fook's brand has a good position and credibility in the jewelry industry, and its quality and after-sales are relatively guaranteed.
Identification of gold quality;
(1 Look at the color: the higher the purity of gold jewelry, the darker the color. In the absence of a gold medal, the general fineness can be determined according to the following colors (based on cyan gold). The so-called green gold means that gold only contains silver; The fineness of deep red yellow is above 95%, light red yellow is 90-95%, light yellow is 80-85%, blue yellow is 65-70%, blue white is only 50-60%, and yellow white is less than 50%. The so-called seven greens, eight yellows and nine reds can be used for reference. (2) Balance weight: The specific gravity of gold is 19.32, which is heavier than silver, copper, lead, zinc, aluminum and other metals. Because the volume of gold is more than 40% heavier than that of silver, 1.2 times heavier than that of copper and 6. 1 times heavier than that of aluminum. Gold jewelry should feel heavy in your hand, while fake gold jewelry feels light and floating. This method is not suitable for gold ornaments with precious stones.
(3) Look at hardness: Pure gold is soft and low in hardness, and shallow marks can be drawn with nails, and tooth marks can be left after biting. Gold ornaments with high color are softer than those with low color, and the more copper they contain, the harder they are. Bending method can also be used to test hardness. Pure gold is soft and easy to bend, and the lower the purity, the more difficult it is to bend.
(4) Listen to the sound: When real gold with a purity of over 99% is thrown on the hard ground, it will beep, without rhythm and elasticity. Fake or low-quality gold sounds crisp and dull, generally making a "Dangdang" sound, with a lingering sound, and violently beating after landing.
(5) Burn with fire: burn the jewelry to be identified with fire (don't let the jewelry melt and deform, observe the color change after cooling, if the surface is still original gold, it is pure gold; If the color darkens or turns black to varying degrees, it is not pure gold. Generally, the lower the fineness, the thicker the color, and all of them turn black, indicating that they are fake gold ornaments.
(6) Look at the mark: domestic gold ornaments are purified and prepared according to international standards, and are marked with seals, such as "24K" for "full red" or "full gold"; 18K gold, marked with the words "18K". If the color is lower than Locke, the K-gold seal number cannot be printed according to regulations. Nowadays, criminals in the society often make fake brands and imitate stamps, and use rare gold, inferior gold and even brass as real gold. Therefore, the identification of gold ornaments should be based on the comprehensive judgment of samples to determine the authenticity and color.
Question 5: How about Chow Tai Fook Gold? In fact, as long as the purity of gold meets the requirements, every family's gold is the same, just depending on which style you like. In addition, Chow Tai Fook is a big brand and will have brand added value, so smaller gold shops will be more expensive.
Question 6: How about this Chow Tai Fook diamond ring? Zhou's jewelry is more expensive, but it's good that you can get it at a 10% discount, because there is generally no discount and the craftsmanship is really good. This is like brand-name clothes, worthless, brand is money!
Question 7: How about Chow Tai Fook? If you don't know, you have a good eye ~ You and I are both Chow Tai Fook's new models this year ~' Two lovely lucky babies'
In fact, you can't think that the quality is not good just because the chain is broken. It depends on many factors. Imagine if it were not for other reasons, how could the chain break as soon as it was put on? The important thing is the maintenance of jewelry. It is suggested that my girlfriend can take it off when she is sleeping in the shower. Don't feel trouble, it will reduce the damage to jewelry. Chow Tai Fook has a unified box packaging, just take it off and put it away.
Be careful not to touch chemicals such as perfume and cosmetics that can easily cause chemical reactions of metals, and then take them to the store regularly for free cleaning and maintenance services. By the way, let them check it, so that you can better understand the problems you are worried about.
Zhou Shengsheng and Xie Ruilin are also old brands, so the quality is similar to that of handwork. Mainly depends on the style. Give her whichever you like.
Question 8: How about Chow Tai Fook diamond ring? What I bought at Chow Tai Fook was not a diamond ring, but a gold pendant. Last time I went shopping, I saw a price tag of tens of thousands. It depends on what you choose. Besides Chow Tai Fook and DarryRing, many girls like this brand of ring, which is very romantic. It is necessary for a man to customize his real name, and he can only give it to one person in his life. After sending it, he can't give it to others. How meaningful ~ ~ Anyway, we can all go shopping, try it on and see which brand of ring is more suitable.
Question 9: What about Chow Tai Fook Gold? Chow Tai Fook is a brand established by 1929. Later, he went to Hong Kong because of the civil war. Now it is a giant enterprise in the gold and jewelry retail industry. I won't talk about the specific brand history. If you are interested, go to Baidu Encyclopedia and search Chow Tai Fook. I'm going to talk about three things about buying gold at Chow Tai Fook, which I believe will help you. Article 1: Chow Tai Fook's online shop is cheaper. Many people may not know that Chow Tai Fook not only has counters in major cities, but also has Tmall flagship stores. I have compared the price of the flagship store and the price of the counter myself, and found that it is more cost-effective to buy Chow Tai Fook in Tmall. Of course, buying gold in a physical store can see the real thing, so it is more intuitive. In fact, the price of the same gold product in different stores may be different, because the purchase batches are different, resulting in price differences. You can click here to view all the gold products of Chow Tai Fook's online flagship store. Article 2: Broadly speaking, the varieties of Chow Tai Fook gold are divided into thousands of pure gold, K gold and platinum. Thousands of pure gold is gold with a purity of over 99.9%. K gold is not pure gold, but an alloy fused with other metals. We often say that the gold content of 18k gold is about 75%. According to the definition, 24k is 100% pure gold, so 12k gold is 50% gold. Platinum is another metal, which we often call platinum. Platinum is rarer than gold, and all the prices are more expensive. If you buy gold to preserve your value, of course, you should choose gold, that is, thousands of gold. The best-selling products are Fuxing Baby Series, including gold bars, coins and Jin Baobao pendants. The picture I sent above is Fuxing Baby Gold Bar. Article 3: No matter whether you buy products in Chow Tai Fook Tmall flagship store or physical store, you can enjoy a series of services, including free circle adjustment, free lettering, free cleaning, free polishing and renovation. Specific after-sales service terms can be referred to here. A better service is laser engraving. If it's gold jewelry, engraving the names of your lover and baby will definitely make you feel good. Chow Tai Fook flagship store is SF Express, which is beyond imagination. Of course, if you want to choose engraving service, you have to wait a few days. After receiving the goods, the product invoice will be included in the container. Please keep this. If you want to go to a physical store for cleaning and polishing, you need this invoice.
What's the difference between Chow Tai Fook Jewelry and Chow Tai Fook?
The difference between Chow Tai Fook Jewelry and Chow Tai Fook is as follows:
1, different grades: Chow Tai Fook is a first-line brand, while Leofoo is just an ordinary brand.
2. Different time and place: Chow Tai Fook was founded in Hongde Road, Henan, Guangzhou on 1929, and Leofoo started the jewelry chain business in Hong Kong in 2004.
3. Different ideas: Chow Tai Fook is committed to building the first brand of Chinese jewelry, and Leofoo takes "creating value and inheriting true love" as its corporate mission.
4. Different companies: Leofoo is Leofoo Jewelry Co., Ltd. and Chow Tai Fook Jewelry Co., Ltd., which is a wholly-owned subsidiary of Chow Tai Fook Group.
Chow Tai Fook, Zhou Shengsheng and Leofoo, which one is genuine? What is the relationship between them?
Chow Tai Fook, Zhou Shengsheng and Leofoo are all genuine products. Among these Zhou enterprises, only Chow Tai Fook and Chow Tai Fook have been established for a long time, and the rest are basically after 2000, which has nothing to do with this. Frankly speaking, they are after the brand effect.
Among the jewelry brands of Zhou surname, Chow Tai Fook is the best developed brand and the first to develop. Back in the last century, a Cantonese surnamed Zhou, a Zhou Zhiyuan native, founded Dafu Gold Store, and then added his own surname, Chow Tai Fook Jewelry came out.
After seeing Chow Tai Fook's success, many enterprises began to chafe. While learning the business model, they also follow suit in brand naming. More and more jewelry brands appear in the market under the name of Zhou. Except for Zhou Shengsheng, all other brands can't escape the suspicion of being hot because Zhou Shengsheng and Chow Tai Fook were founded at the same time.
Chow Tai Fook Business Scope
Chow Tai Fook is mainly engaged in jewelry retail, wholesale and manufacturing. Chow Tai Fook sells a wide range of goods with novel and unique styles and great taste, including 999.9 pure gold jewelry, diamonds, precious stones, jade articles, Nanyang pearls and Japanese pearl jewelry.
The company directly buys the most popular K-gold jewelry from Italy; Chow Tai Fook, located in Hong Kong and Macau, also acts as an agent for world-famous clocks and watches, bringing diversified choices to customers.
Chow Tai Fook Brand Introduction
Chow Tai Fook Jewelry Co., Ltd. is a wholly-owned subsidiary of Chow Tai Fook Group, specializing in Chow Tai Fook brand jewelry, jade and gold ornaments business. Is a comprehensive enterprise integrating raw material procurement, production design and retail service. With a history of more than 80 years, it is the most famous and largest jewelry brand in China.
Chow Tai Fook Jewellery is one of 78 authorized dealers of British DTC (the world's largest rough diamond supplier) and the first diamond dealer in Greater China to receive this honor.
In addition, Chow Tai Fook has also become a selected diamond dealer (equivalent to a special dealer) of RioTintoDiamonds, a Rio Tinto diamond company under the international mining giant RioTintoGroup. In the whole Greater China region, only a few diamond dealers have won these two awards at the same time.
Chow Tai Fook Jewellery has two cutting and polishing factories in South Africa, a cutting and polishing factory and a jewelry design and manufacturing factory in China, which produce more than 7 million pieces of various jewelry every year.
Extended data:
1929
Chow Tai Fook's first gold shop was founded by Mr. Zhou Zhiyuan in Hongde Road, Henan, Guangzhou. At that time, Chow Tai Fook mainly engaged in traditional gold ornaments.
1938
Due to the civil war, Chow Tai Fook Gold Store moved from Guangzhou to Macau one after another, and opened its first gold store in Asia Pacific Ribeiro Avenue in Macau.
1956
Dr. Zheng Yutong officially took over the operation of Chow Tai Fook and created 999.9 gold jewelry in the same year, which became a successful model of gold jewelry.
1960
Dr. Zheng Yutong broke through the traditional business model of gold shops, took the lead in foreseeing the development prospect of jewelry industry, and began to change from pure gold to diamond-led jewelry business, and reorganized Chow Tai Fook Jewelry Co., Ltd.
Baidu encyclopedia-Chow Tai Fook
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